Mary Beth Merrick Email & Phone Number

Los Angeles Metropolitan Area

• Lead NerdWallet’s Usability and Competitive Benchmarking Program: planned and executed unmoderated tests and created decks that told a complete story by not only including analysis of the data from the benchmarking.
• Developed self-service CSAT dashboards in Google Sheets to communicate our customer satisfaction results to a much broader audience without the need for data integration and engineering support, the construction of.
• Created intercepts, surveys distributed through CRM, and surveys pushed through the in-app experience, and then helped to combine this data into digestible UX KPI reports with data visualization and supporting verbatim.

• Ran the Usability Benchmarking Program pilot: collaborated on task selection and recruitment criteria, created study tasks and scenarios, and analyzed the navigation and usability data to craft actionable insights for.
• Saw an opportunity to automate and improve several Google Sheets workbooks used for analyzing CSAT data, decreasing the amount of time it takes to manually filter and populate data by about 30x — from ~10 hours of work.

Cincinnati, Ohio

• Conducted primary research (card sorting, survey creation and analysis) with transgender students to design comprehensive and accessible documents regarding transgender healthcare options covered by the University’s.
• Completed secondary academic research in order to create an actionable proposal for gender-neutral housing recommendations, constructed the social justice curriculum, developed House branding, and established future.

Cincinnati, Ohio

• Post-graduation from DAAP and during the beginning of my graduate studies, I continued freelance researching and designing. Projects were typically short, and included:
• Research and design work for public health campaigns and UX/UI work for small businesses (Indesign, PowerPoint upon client request, Photoshop, Illustrator, Sketch, SquareSpace, Adobe XD)
• Trend forecasting research, synthesis, and presentation development, helping to lead design thinking and concept development workshops

San Francisco, California

• As part of a three-person industrial design team, worked on projects utilizing human factors and brand identity to design and model contemporary custom furniture and lighting concepts for a high-end interior design.
• Generated technical schematics for manufacturers, and sourced local manufacturers and artists to help visions come to life

Cincinnati, OH

• Researched and verbalized aesthetic, experiential, sociocultural, and demographic trends to provide data driven suggestions for 15+ CPG and lifestyle brands such as Olay, Safeguard, Meta, Pantene, Always, Tampax, and.
• Assisted in research, design thinking, branding, and concept development workshops with clients based in Cincinnati
• Overhauled the Trend Team Bibliography to make it more user friendly, resulting in it not only being used in new-hire training, but to refresh and optimize current full-time team members’ qualitative research pool

Carmel, IN

• Completed in-market user research and journey mapping with commuters/messengers using Kryptonite bike locks in order to improve design and develop concepts for product refresh (my final design was chosen for manufacture)
• Conducted qualitative research for Schlage anti-ligature door hardware and prototyped concepts for feasibility and scenario testing
• Created trend forecasting reports and concept development of future Schlage residential door hardware and assisted with design thinking focus group workshops on the future of home security

Vancouver, WA

• Competitor analysis of external enclosures and core consumer persona development
• Heuristic evaluation of existing software and UX/UI design concepts based on findings created in Illustrator and Photoshop
• Concept development for future hard drive enclosures — including ideating through analog sketching, rendering within Photoshop, 3D modeling in Solidworks, and rendering in Keyshot

Ms-Marketing, Graduate Certificate In Market Research

Activities and Societies: MS-Marketing Capstone, Bearcats in Business: Graduate Incentive Award, Graduate Assistant for the Audre Lorde.

Master Of Business Administration - Mba

Activities and Societies: Goodyear Innovation Challenge Team Lead, National Association of Women MBAs, MBA International Immersion to.

Bachelor Of Science - Bs, Industrial And Product Design, 2017 Graduate

Activities and Societies: DAAP Ambassador, DAAPcamp Teaching Assistant, Design in Mind, Design for America, Swinburne University of.

Exchange Student, Industrial And Product Design

Activities and Societies: Swinburne Explorers Club I participated as an exchange student at Swinburne University of Technology in.