In leading our product marketing team, I take what we do and build and translate that into bold, simple, and impactful messages that resonate with educators' greatest challenges.- Spearhead development, testing, and communication of messaging and positioning across our full portfolio of assessments, digital curriculum, and instructional services- Set strategy and guide execution of sales enablement and core product lifecycle deliverables- Oversee go-to-market release strategy, planning, and execution

I led a team of talented marketers, and together we set the messaging, positioning, and go-to-market strategy for Edmentum programs to drive demand and customer renewal across our robust portfolio.

2017 Ed Award Winner: collaboration, respect, and passion

- Drove the execution of integrated marketing programs that include email, sales tool kits, customer presentations, online content, and an internal messaging and communication strategy- Effectively managed cross-functional partnerships to influence and implement go-to-market strategies for key product enhancements- Developed a keen knowledge of the elementary competitive landscape to identify and position Edmentum's foundational solutions and competitive advantages

- Supported regional marketing initiatives through ideation, strategy, and execution to increase lead creation and develop new business opportunities- Aided in development and execution of content marketing strategies for Edmentum's elementary solutions via email campaigns, collateral, blog, and digital content- Organized, communicated, and executed customer contests to encourage retention and increase positive usage- Strategized with internal teams to support state approval processes for our courseware products through targeted communication, collateral, email campaigns, and press releases

Selected from 52,000 applicants to serve in a national corps aimed at closing the academic achievement gap as a 3rd grade English Language Arts & Social Studies teacher and Kindergarten teacher.

- Strategized with web developers to expand online presence for flagship store- Maintained web content including product listings, descriptions, and inventory, creating foundation for expansion from 1 to 4 locations in the Georgia/South Carolina region

- Directed marketing efforts for The University of Georgia's largest student organization by providing guidance to a nine-member subset of the Executive board and leading efforts of 3,800 volunteers- Increased annual fundraising 205% to achieve record level of $435,000, which directly funded life-saving cancer research and awareness programs throughout the country- Oversaw and coordinated marketing, graphics, media production, fundraising and special events efforts amongst board members and their respective committees- Designed nationally chosen collegiate t-shirt to be distributed across all student-led Relay events in 2012

- Created graphics and produced videos for social and online platforms to support fundraising and event marketing initiatives

- Collaborated on Idearc Media, now Super Media direct mail campaign- Developed banner ads and product and campaign summary reports for Nationwide Insurance and American Airlines