I am part owner and managing director of a nascent publishing venture called Lived Places Publishing. The goals and mission of this project align well with the activist work I’m doing in other aspects of my life. For more details: https://michaelboezi.com/lppLived Places Publishing produces short (100- to 150-page) curriculum-ready course readings. They are organized into interdisciplinary collections, each led by a Collection Editor. Our books range from the autobiographical to the ethnographic, but they always center on the experience of social identity/identities and place/location. Each book is written with the advanced undergraduate student in mind, though many of our books are fit for a wider audience. We have launched 20 collections to date, including Black Studies, Disability Studies, Forced Migration Studies, Queer and LGBT+ Studies, Carceral Studies, and more. We are growing quickly, with 50 books published to date and 90+ more in development. 40+ institutions have purchased our library collections so far, including Georgetown University, University of Toronto, and Cambridge University.Our authors and editors cover the globe, from UKI, New Zealand, India, Canada, Nigeria, Germany, United States, and beyond. Most of our authors are academics, though we are seeking the voices of activists, organizers, journalists, and other practitioners as well. Our books cover a wide range of topics, with the aim of delivering myriad human perspectives to bolster the contemporary curriculum. Never has this need been more pressing as authoritarian voices and narratives of power are working hard to crowd out the variety of perspectives that build a tolerant and vibrant society. For more details and to chart our progress: https://livedplacespublishing.com

I run a media production & training business helping small business owners of all types – including writers and other creatives – build their audience using a carefully-constructed content strategy.• I am a longtime publishing veteran who has helped hundreds of authors realize their ideas. • I am an entrepreneur who has helped build early-stage startups from the ground up. • I am a writer and musician, so I understand the creative's perspective as well as the business side.• I am an educator, teaching content strategy to my audience, my clients, and my students. In addition to working one-on-one with clients, I produce and host a long-running podcast called "Marketing Without the Marketing" to teach the basics of content marketing to anyone who wants to learn a more soft-touch, respectful and ethical approach. Control Mouse Media, LLC is also a music publisher (ASCAP) and record label, which I use to release and administer my own compositions and potentially others in the future. For more details, please see: https://controlmousemedia.com

I teach a grad-level course at Emerson College called "Fundamentals of Content Strategy," all about developing content as a business asset and using it to achieve specific business goals. Because I believe that students learn by doing, teaching, collaborating, and experimenting, I designed and created this course as a dynamic live project where students work alone and in groups to get experience in the planning and execution of an effective content strategy to build an audience.

I serve as a board member and volunteer at a small organization called Boston For All. We are an activist group that runs a series of community events that function as fundraisers. Since 2017, we have raised over $100,000 in support of immigration justice, food insecurity, and abortion access. 100% of all money raised goes straight to the nonprofit organizations we support: The Brigid Alliance, La Colaborativa, Community Servings, The Boston Immigration Justice Accompaniment Network (BIJAN), Redes en Acción Venezuela, the Massachusetts Immigrant and Refugee Advocacy Coalition (MIRA), and other organizations doing the important on-the-ground work in our local community.For more about the organization and upcoming community events: https://bostonforall.org

This was an early-stage startup when I was involved, seeking to help talented authors of all types have the careers they choose in the digital age. The platform (called "Libboo" at the time) empowered authors by providing real-time analytics about their most engaged fans and readers – kind of a "Google Analytics for Authors." The data dashboard was the first of its kind, giving authors usable insights into their audience based on behavioral data. The company now goes by the name Prolific Works.I started as an early advisor to the founders in 2012, but joined full time at a pivotal point in the company's development. My focus was: • Brand management. I drove the company's strategic direction. I unified, clarified, and reduced the message about the company's mission.• Content strategy. Led the strategy to inspire under-served authors to build their own brand, while establishing Libboo as a thought leader in the sector. • Community growth. Employed inbound marketing and growth hacking techniques to attract author partners and their reader advocates. Grew the client base from 30 to 500 in 3 months. • Business Development. Transformed the product into a scalable business. Directed the go-to-market strategy for both B2C and B2B.

When I joined, Flat World Knowledge was a brand new entrant in the higher education textbook industry. I was responsible for all aspects of content, from acquiring, developing, and licensing textbook content to inbound marketing and content marketing.Editorial Director, 2009–2011I was a part of the core group that built the company from the ground up. I was hired at the Series A round, charged with building a brand new catalog of college textbooks from scratch:• Acquired 82 core textbooks in under 3 years, including 22 of the top 25 enrolling markets.• Designed and implemented a book development process from scratch to publish quality content efficiently—in about half the time and at nearly a tenth of the cost of the legacy publishers.• Produced and delivered 57 first editions in under 3 years. The catalog contains over 100 professionally developed, peer-reviewed titles now.• Made a tangible impact on the industry. By fall semester 2012, our books were actively in use in over 4,000 classrooms, and had served 725,000+ students.VP of Content and Community, 2011–2013After building the foundation of a strong product catalog, I expanded my role to shape the company’s future by:• Building out my concept of Community Around Content, cultivating invested curators to improve existing content and create new content.• Transforming the marketing philosophy of customer acquisition from purely outbound strategies to more inbound and content marketing.• Opening more channels for direct user feedback, and rebuilding the review process so that it was ongoing rather than episodic.• Redesigning the platform to transfer more control of our content to our users, and atomizing our content to enable more remixing and reuse.• Licensing our content to innovative third party distributors and course providers, and establishing a consistent "born digital" content architecture that made such deals easy and efficient.

• Managed all aspects of Pearson’s list for U.S. History, one of the largest enrolling college courses in the country. Under my direction, this list grew 11% to $24.5M in FY07.• Signed top author talent to write and develop new and innovative materials. I acquired 33 titles, totaling $22.2M in total projected revenue. I published 13 first editions in that time.• Planned revised editions of existing titles to increase market share. I arranged and signed a total of $37.2M in projected first year revenue.• Established and coordinated publication cycles that optimized market opportunity and fostered steady growth.• Led all facets of each project from start to finish – from the development of the initial concept to publication of the finished product.• Introduced new products such as video podcasts, interactive maps, and MP3 study guides.• Supervised and mentored one project manager, one editorial assistant, and one acquisitions editor.

• Managed all aspects of an $8M list in Calculus and Finite Mathematics/Applied Calculus.• Analyzed market dynamics, identified potential for new products, and targeted top educators to write, review, or contribute to texts and ancillaries. I signed 6 titles, totaling $3.28M in projected first year revenue.• Assessed profitability of existing titles, and developed and proposed business plans for potential revisions. I strategized with marketing to devise and implement alternate product versions to reduce attrition.• Worked with my product team, authors, and contributors to prepare and deliver manuscript, media, and supplements to the market.

• Responsible for the marketing and promotion of Addison-Wesley’s Calculus and Statistics list ($21M in annual revenue). I drove sales activities through direct contact with customers, and by educating and empowering sales representatives.• Led the marketing and promotion of the largest conference dedicated to technology in collegiate mathematics, the International Conference on Technology in Collegiate Mathematics (ICTCM). I served as a member of the Executive Steering Committee, and extended the brand to include Professional Development Short Courses dedicated to using the Web in mathematics.