Masha Bogdanova Email & Phone Number

Toronto, On, Ca

United States

Toronto, Canada Area

Clients: H&R Block, belairdirect, Coca-Cola, Molson, Unilever, MLSE, COC, Lune Rouge, Hydro One, Enercare, Sobeys• In charge of national and international client relationships• IMC lead responsible for smooth integration between multiple disciplines, cities (Toronto-Montreal), countries (USA, France), integration with KYU collective • Driving agency business (P&L) as well as ensuring the strategies and work delivers against KPIs• Hiring, training and resource management (account team, strategy, creative teams) for the group currently the group of 20, account team – 7 people• Driving new business initiatives, leader of the pitch group for number of clients • Gatekeeper of creative excellence for the group of clients in chargeMajor achievements: • Pitches won: Heineken, H&R Block, TRESemme, Sobeys, Lune Rouge• Introduced IMC (integration) process as a discipline • Introduced connection planning as a “must-have” initiative for brands looking for transformation in order to achieve business results in the most focused way• Gained considerable digital and social mandates for H&R Block, belairdirect, Samsung (global social) that resulted in CAD$1.5mln incremental revenue for the agency• Got Sid Lee in Coca-Cola’s global agency roster – Sid Lee pitches for global “Summerabilia” project • Strategic and creative awards: • Enercare – creative award for VIS• Coca-Cola – creative award Coke Christmas (OOH)• H&R Block – gold and silver at CA and ADCC for 2018 campaign that gained 5% increase in new clients for the 1st time in 7 years

Toronto, Canada Area

Sr. Business Lead in charge of driving business relationships with national and international clients. Responsible for strategic & communication development, integration across all disciplines (traditional, social, digital), P&L.Clients: MLSE project based (All Star Event), Coca-Cola, Samsung Memory, H&R Block, belairdirect

Toronto, Canada Area

Hybrid Account and Strategy role developing brand strategies and communicationsClients: Canada Post, iTravel 2000, New Business • Acted in a merged role of Account Director and Strategic Planner on Canada Post and new business pitches• Established IMC process on Canada Post that fueled cross-disciplinary expansion of the business:Digital, CRM, DM strategy, development and production• Led IMC launch of Solutions for Small Business for Canada Post including communication, digital, content, social strategy development - from inception to final execution. Developed ‘web-out’ ecosystem that included microsite creation, content development, TV production, Print execution, always-on-multi-creative display campaign, OOH, PR, sponsorship, online videos, digital collateral and DM• Spearheaded a “deep dive” learning and extensive discovery of consumer insights (small business, millennials)• Developed SMB target persona and customer journey to inform compelling positioning development and integrated launch for Canada Post segment• Designed Millennials and Family segments for the Rogers pitch that became the basis for brand repositioning and creative development• Key Contributor to new business initiatives that resulted in some important wins for the agency: Rogers, BMO Wealth Management website development, iTravel2000.com

Moscow, Russian Federation

Clients: Coca-Cola CSD (Coke Red, Coke Zero, Fanta, Sprite, Nestea), Nestle (Maggi), Citibank, New Business

Moscow, Russian Federation

Clients: Nestle (Maggi, Nescafe, Fitness Cereal, Nesquick, PureLife)

Moscow, Russian Federation

Clients: Nestle (Maggi, Corporate)

Moscow, Russian Federation

Yes, it was like Devil wears Prada.

Brand Dna | Integrated Marketing Communications | Liquid & Linked

French Language And Literature

English

Bsc. In Linguistics, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Youngest student enrolled at University at the age of 16