Michael Bojda Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Greater Chicago Area

Greater Chicago Area

Chicago

Chicago

Chicago

Champaign, Il

As an account planner for Midnight Oil, I work on the Roland Realty team in developing a strategy for new ways to reach different clientele. Tasks include general Roland advertising strategy, promotions for specific events, and aiding the creative team in review of work for the client.

Champaign, Illinois

-Photograph an average of 7 events a week for the Daily Illini-Work with the news and design teams in constructing final print and online daily editions, editing and choosing which photos to run for each accompanying story.

Chicago

Assisted Midwest sales staff in calculating available inventory, creating media plans, trafficking ad units, monitoring & optimizing live campaigns, as well as creating campaign summary decks and custom research Key Accomplishments:-Successfully analyzed over 6,000 comScore demographic & psychographic data points on the Spotify consumer, which I then segmented into 7 different audience profiles for marketers & agencies to better understand user behavior on Spotify-Created 28 media plans based on RFP information (including digital and broadcast), which resulted in 17 insertion orders driving $1.67MM in new revenue for the Midwest team -Successfully created an internal white paper on internet radio listening statistics based on custom research data I analyzed -Managed 34 live campaigns running on the Spotify platform, tracking impressions, click through rates, and top performing ad units resulting in 98% delivery

Chicago

Assisted Account Managers form new business proposals, created campaign recaps, tracked competitor advertising, and managed project timelinesKey Accomplishments:-Constructed a prep sheet reviewing 125+ P&G brands that was used by the Hearst Chief Revenue Officer in the yearly sales meeting with the company, which included press mentions, social media statistics, and past spending on different digital sites-Successfully planned & implemented the Hearst holiday party for 200 guests, including all pre & post onsite activation for 200+ clients

Chicago

-Planned and monitored logistics for 30 high school students that were in attendance, including meals each day and events at advertising agencies in Chicago-Assisted in the promotion of the camp to the Chicago and Milwaukee areas-Led a group of 6 high school students in developing an online campaign for the Motorola Droid RAZR Maxx

Champaign, Illinois

-Promoted Star Course sponsored concerts and events throughout the Champaign area in the traditional and digital space -Increased ticket sales for the first show of the semester by over 150 tickets compared to the year before

Champaign, Illinois

-Researched the lifestyles, buying habits and current media portrayals of Latino millennials -Collaborated with team to develop an overarching campaign theme and planned promotional executions -Interviewed 15 target millennials to further understand purchasing behaviors

Chicago, Il

-Compiled press kits for over 120 clients; including bands, restaurants, and movies-Assisted in press mailings of new material to over 500 press contacts-Drafted press releases for 2 clients, assisted in individual press outreach and pitching, and coordinated interviews with clients/press

Shedd Aquarium

-Increased capture rate by 10% and increased photo package sales by 7%, while interacting with over 5,000 guests a day -Set sales record for 3D photo packages sold in one month (94)

Champaign, Illinois

-Promoted website on social media outlets such as Facebook and Twitter, and to date the site has had over 176,000 hits from 2,700 unique visitors-National winner in the 2011 Society of Professional Journalists Mark of Excellence Competition for online news reporting and named one of seven “Best of the Web” award winners by the Association for Education in Journalism and Mass Communications

Bachelor Of Science (B.S.), Advertising

Activities and Societies: Illinois Mens Volleyball Team, American Advertising Federation-On the House, American Advertising.

School Of Communication

Semester exchange program in Pamplona, Spain