Minal Bopaiah Email & Phone Number

Silver Spring, Maryland, US

Brevity & Wit is a strategy and design firm dedicated to designing a more equitable world. We work with socially conscious organizations (nonprofit and for-profit) to help them achieve the change they wish to see in their organizations or the world. We do this through:- Engaging keynotes- Inclusive graphic design & branding- Change communications.

Pittsburgh, PA, US

Advise staff and students on applying an IDEA lens to media creation, including the use of virtual reality, augmented reality, animation, and other forms of media.

San Francisco, CA, US

Bring Change to Mind (BC2M) is a national nonprofit organization dedicated to encouraging dialogue about mental health, and to raising awareness, understanding, and empathy. Actress and activist Glenn Close co-founded Bring Change to Mind in 2010 after her sister, Jessie Close, was diagnosed with bipolar disorder, and her nephew, Calen Pick, with.

Served as founding board member, helping the organization craft a compelling case for funding, ultimately raising $200,000+ in seed funding. Brokered partnership deals with other DEI organizations for online fundraising opportunities. Contributed to strategic thinking of organization's mission and vision for the field of DEIA.

Lifestock International is a non-profit organization dedicated to improving the livelihoods of livestock holders in developing countries. As a Board Member, I advise the organization on effective communications and branding in order to win funding and better explain the importance of food safety and security to the wider public.

Houston, Texas, US

• Head of marketing and branding for a consulting firm specializing in diversity and inclusion. Lead efforts to strengthen the company brand identity and deploy a strategic marketing plan that leverages internal.
• Increased web traffic by 1450%, which led to an increase in inbound leads of 30%.
• Increased revenue-per-event by 50% by decreasing the number of events offered.
• Developed and deployed a thought leadership strategy, including launching a popular industry newsletter.
• Increased social media impressions by 120%.

Bala Cynwyd, PA, US

Helped companies identify, build, grow and adapt successful information products by conducting market research, data analysis and competitive market reviews. Deep expertise in audience engagement and optimizing subscription rates and revenues.

Washington, DC, US

• Formulate and lead strategies for maximizing attention and impact of PSI’s research and advocacy through a variety of platforms and media.
• Developed and lead adoption of a digital strategy for a complex global health nonprofit with 9,000 people in more than 60 countries. Implemented best practices for websites, email marketing and social media.
• Hire, train, manage, and develop a team of digital communications professionals, who together achieved a 50% increase in blog traffic and grew PSI’s social media audience 15%-30% across various platforms.
• Facilitate workshops in various countries and at the headquarters level to develop advocacy/communications strategies, foster innovation, and build capacity.
• Lead trips in the field, from celebrity/major donor "learning journeys" to press trips with foreign correspondents.
• Speak to and influence diverse audiences, both inside and outside the organization, about necessary investments for PSI to keep pace with changes in the media environment.

Andover, MA, US

* Provide editorial direction and support for transitioning publication. * Manage, mentor and coach freelance writers and researchers. * Serve as industry expert to new management and staff. * Network with industry professionals and speak on behalf of publication at virtual and live events

Andover, MA, US

• Strategic director of an online trade publication cover innovations and best practices for marketing and running membership websites.
• Generate six-figure revenues on an annual basis through savvy business development and client relationship management.
• Directed marketing efforts, including developing and implementing multi-channel marketing through social media, email and partnerships, producing 65% trial-to-paid conversion rate and retention rate near 80%.
• Exemplary public speaking and networking skills foster business development and editorial opportunities with senior executives across diverse industries and niches.
• Design signature event, a two-day annual conference for C-level executives that fosters collaborative learning, brainstorming and sharing of data and best practices. Recruited speakers and negotiated sponsorship terms.
• Invited and/or selected speaker for Folio:’s MediaNext show, the Financial Publishers Roundtable, SIPA, DataContent, The Specialist Media Show in London, and other events.

Responsible for business development and revenue strategies at UN Tribune, an independent news site providing reporting, analysis and commentary on all aspects of the United Nations, including the Secretary-General, Security Council, General Assembly, Peacekeeping Operations, Humanitarian Agencies and Development Programs.

New York, NY, US

Write and edit "news you can use" stories for wire service supplying how-to, tips, advice columns to local papers. Optimize workflow by streamlining production process, which includes brainstorming ways to improve proprietary technology and company portal. Assist in company-wide efforts to increase distribution and expand into multi-media outlets.

New York, NY, US

Consulted as managing editor to train rookie reporters, oversee fundraising efforts, and improve quality of original content on Web site. Established editorial policy and calendar, edited weekly articles, and recruited two pro bono consultants. Accomplishments include doubling readership in 3 months and training reporters who have gone on to write for.

New York, NY, US

Contributed to outreach efforts, capacity building, and developing curriculum guidelines for Sesame Street co-productions in the Middle East, South America, Africa, and South Asia, which included writing and editing informative and educational materials. Compiled psychological and public health research for international research department in order to.

Created educational materials for vicarious traumatization seminar with human rights workers. Coded interviews concerning the emotional effects of death and disappearance of Sikhs on immediate family members in Punjab, India.

US

Volunteered to be on call twice a month as an advocate for rape victims admitted to the ER. Underwent a 40-hour training course to develop counseling skills, as well as knowledge of criminal justice system and medical treatment after trauma.

New York, NY, US

Researched and compiled report about the justification, methodology, and dilemmas of education initiatives during humanitarian emergencies. Subsequently wrote an inter-agency paper for Amnesty International outlining education initiatives as a security strategy for vulnerable children, particularly girls.

Supervised recruitment and participant retention for multi-part study examining the effect of pregnant women's mood disorders on infant neurodevelopment. Assisted with a number of studies examining stereotype threat for mathematics in girls and minorities. Facilitated dissemination of cutting-edge neuroscience research through new media.

Geneva, GE, CH

Assisted in bringing MSF's message into the media by providing support to the communications department, especially for media projects that arose in response to developing humanitarian stories. Liaised with other departments, edited press releases, maintained database of media contacts, and assisted with PR events and seminars. Wrote commentary and.

Designed and edited a variety of publications--including brochures, newsletters, fundraising letters, and gala invitations--under tight budget constraints for a nonprofit seeking to help victims of domestic violence. Became familiar with "continuum of care" theory of treatment and prevention of domestic abuse.

Responsible for selecting, fact-checking, and editing articles for the international, war report, and feature sections of a daily paper with more than 340,000 readers while meeting tight deadlines. Managed freelance contributors and worked collaboratively with page editors. Designed four to five pages daily, developing extensive experience with Quark Xpress.

Washington, DC, US

Tracked advertising information and materials, assisted with creation of monthly dummy issue, and increased proficiency in CMYK printing procedures.

Reported on events and news in the Back Bay area of Boston, while establishing and maintaining contacts with local community leaders and working with editors to meet tight deadlines.

New York, NY, US

Supervised book production in Medical Publishing Division, which entailed managing budgets, trafficking materials, and communicating with vendors and suppliers diplomatically. Gained knowledge of CMYK and book production technologies.

B.A., English

Certificate In Organizational Consulting & Change Leadership

M.A., Psychology