Mariana Bortoli Email & Phone Number

Brasil

Brasil

As Head of Product at Payface, I drive innovative, user-centric product strategies, enhancing our market leadership in payment tech and boosting both revenue and investor interest. * Product Strategy: I lead the strategic vision for cutting-edge facial recognition payment technologies, driving Payface to key achievements like a R$ 45 million Series A raise and market expansion into the other sectors.* Product Development: I lead the development and implementation of Pixface, our pioneering technology that combines facial biometrics with instant Pix payments, focusing on creating a product that meets market needs.* Strategic Partnerships: I've forged key partnerships with industry giants like Prezunic, Positivo, and Banco Safra, leveraging these alliances to enhance market penetration and integrate our facial recognition tech into SmartPOS systems.* Acquisitions: My strategic involvement in the SmileGo M&A strategically extended our footprint in the private label card arena, diversifying our client base.* Market Growth: I have been pivotal in scaling our technology across multiple retail sectors, significantly multiplying our points of sale and market presence.

As Group Product Manager at Payface, I steered our product team to meet strategic objectives, refining processes and navigating organizational shifts. I focused on upskilling product managers, driving team performance, and personal development.* Strategic Partnerships: I established an alliance with Mastercard, extending our footprint in the retail sector with major players like St. Marche and Zona Sul, enhancing our position in the digital payments arena.* Team Development: I initiated a mentorship and coaching program, fostering technical and soft skills in the product team, equipping them for future strategic challenges.* Performance and Metrics: I set and tracked critical KPIs, using data to fine-tune product strategies and enhance performance.* Market Leadership: Under my leadership, Payface solidified its market leadership in facial recognition payments, marking a phase of significant innovation and growth.

Florianópolis, Santa Catarina, Brasil

As Product Manager at Payface, I led the evolution of target audience strategies, go-to-market plans, and value propositions, driving significant market expansion.* Target Audience Diversification: I introduced facial recognition payment tech into the new niche markets like pet shops and specialized supermarkets, broadening our customer base.* Strategic Partnerships: I forged crucial partnerships with major industry players, including acquirers and DMCard (a private label credit card administrator), enhancing our market footprint.* Targeted Marketing: I crafted and implemented bespoke marketing strategies, boosting user adoption and engagement with our cutting-edge technology.* Continuous Improvement: I established ongoing feedback mechanisms to fine-tune our product, catering to diverse segment needs and elevating customer satisfaction.

Florianópolis, Sc, Brasil

At Cresol, as Head of Payment Methods, I played a role in revolutionizing our payment vertical. My focus was on launching trailblazing digital payment solutions, leveraging cutting-edge data analytics to surpass key performance metrics and objectives.My leadership was marked by a data-centric approach, underpinning every strategic decision. I consistently honed team performance, cultivating an environment of relentless excellence and ongoing innovation.

Florianópolis, Sc, Brasil

As Product Manager at Cresol, I was dedicated to driving innovation and strategic growth, focusing on initiatives that significantly enhanced our digital presence. * Developing Financial Products: I led the creation of innovative products like self-issued Cabal Flag cards and Mastercard co-issuing and the Solpay payment solution.* Establishing Strategic Partnerships: I formed crucial alliances with industry giants such as Stone, Paygo, and Sipag.* Cresol's Entry into CIP: I directed Cresol's strategic entry into the Interbank Payments Chamber (CIP), broadening our financial network.* Integrating Agile Methodologies: I implemented agile practices within our team, enhancing efficiency and adaptability in product development.

Florianópolis, Sc, Brasil

As a Settlement Account Manager at Cresol, I managed the daily financial settlement of transactions with the Central Bank of Brazil, ensuring accuracy and compliance with regulatory standards. * Managing Financial Settlements: I effectively managed daily financial settlements with the Central Bank of Brazil, ensuring accuracy and compliance.* Detailed Financial Analysis: I conducted in-depth analysis and reconciliation of our financial transactions against Central Bank records.* Communication with Central Bank: I maintained clear and effective communication with the Central Bank for data clarification and compliance.* Regulatory Compliance: I consistently stayed abreast of regulatory changes, ensuring Cresol's continuous compliance and reliability in the financial sector.

Florianópolis Area, Brazil

As a Business Analyst at Cresol, I played a role in enhancing business operations and decision-making through data analysis, enabling the company to mitigate risks, manage them effectively, and seize strategic opportunities in the market.* Process Mapping and Evaluation: I mapped and assessed business processes to identify strengths and areas for improvement.* Stakeholder Management: I managed stakeholder relations, ensuring their needs and expectations were met.* Communication: I communicated insights from analyses clearly to all relevant parties, aiding in informed decision-making.* Predictive Analysis: Conducted predictive analyses to foresee potential issues and business trajectories, directly impacting strategic planning.* Contribution to Product Team: Provided the Product team with vital data insights, helping them understand user needs, identify opportunities, and devise effective strategies.

Florianópolis Area, Brazil

As a Product Analyst at the State Health Department, I played a significant role in enhancing operational efficiency and contributing to the department's focus on effective healthcare management and data-driven decision-making.* CNES Management: I was responsible for maintaining and improving the CNES, a vital national public health system.* Data Management and Accuracy: I ensured accurate and current registration and management of health establishment data, upholding its integrity and consistency.* Strategic Analysis and Reporting: I performed detailed analyses and created strategic reports using SQL to provide valuable insights for decision-making.* Supporting National Health Goals: My efforts were aligned with State Health Department's objective of thoroughly cataloging health services in Brazil, facilitating strategic healthcare planning.* Health System Integration: I played a crucial role in connecting CNES with the Ministry of Health's broader information systems, enhancing the management and control of national health data.

At Nexxera, I worked as a Support Analyst, as part of the Second Level Service team, I provided support to financial institutions and Nexxera customers, resolving doubts and inconsistencies in file transmission via EDI (Electronic Data Interchange).My responsibilities also included supporting Nexxera Tools, conducting training sessions and qualifications in collaboration with the product area. Additionally, I was involved in the implementation and correction of shell scripts (Linux) and the execution of SQL scripts. I had a keen understanding of files in Layouts Pagfor, Cnab240, and Cnab400, and was able to effectively address customer needs and open customization demands by conducting initial requirements surveys.During my tenure at Nexxera, I provided high-quality support, resolving technical issues, and maintaining strong relationships with customers.

I played a role in the development and maintenance of interface software for clinical analysis laboratories. I was responsible for providing service and resolving problems related to the interface software, ensuring smooth operations of laboratory automation systems.I actively participated in source code maintenance, identifying and correcting small application issues to ensure optimal performance and reliability of the software. With my technical expertise and attention to detail, I contributed to the development of secure, efficient, and low-maintenance solutions that facilitated the exchange of information between laboratory equipment and laboratory information systems (LIS) or SIL (Laboratory Information System).

As Support Supervisor at Pauta Distribuidora, I led the technical support team, managing SLA (Service Level Agreement) and ensuring customer satisfaction. I supervised and evaluated the activities of support employees, ensuring goals were met and customer expectations were fulfilled.Additionally, I was responsible for approving and accrediting Authorized Stations, as well as preparing and verifying monthly reports, opening second level technical calls, and checking invoices. I analyzed and authorized equipment exchanges, and managed and approved Procon cases (Consumer Protection and Defense Program).With my team management skills and commitment to ensuring quality support to customers, I achieved positive results in managing the technical support operations, maintaining high customer satisfaction rates, and meeting established service levels. My role as Support Supervisor at Pauta Distribuidora was instrumental in the success of the technical support operations and contributed to the company's growth and reputation in the IT product distribution market.

Bachelor'S Degree, Information Systems

Master Of Business Administration - Mba, Product And Process Management

Master Of Business Administration - Mba, Business Management In Banking Products

Executive Mba, People Management And Leadership