Michel Boucher Email & Phone Number

Montreal, Canada Area

Montreal, Canada Area

Montreal, Canada Area

Mandated to develop successful relationship and contractual management of 10 key partnersrepresenting annual revenues of more than $22M. Delivered results consistent with strategic goalsby proactively identifying 4 new in-licensing opportunities with existing partners. Improvedcontractual agreements with selected partners by re-negotiating terms, cost of goods and orderingquantities which resulted in significant financial and supply outcomes for the division.

Montreal, Canada Area

Mandated to deliver growth portfolio sales and gain market share for the existing brandsrepresenting $7M in annual revenues, to assist and coach Brand Managers in the delivery of quality brand plans, to lead launch and pre-launch processes for the pipeline. Led a team of 5 Brand and Portfolio Managers who managed a group of prescription specialty drugs and medical devices. Participated with Business Development to assess potential products (including Biosimilar) and provide clear direction according to the specialty portfolio priorities and goals. Reporting to the Senior Director Marketing member of the Pendopharm executive team.- Delivered net sales growth above expectations and gained significant market share for 2 keyproducts of the portfolio (Instillagel® & Monovisc®).- Collaborated with Business Development to acquire commercial rights of Cingal® (firstcombination medical device to treat pain associated with osteoarthritis of the knee). Thisproduct acquisition allowed Pendopharm to be the first company in the world to launch thisinnovative medical device.- Led the regeneration of the brand planning process for the marketing department andimplemented changes within the same year. This action resulted in improving BrandManagers strategic competencies.- Challenged and raised long term performance and profitability issues (P&L) of new brands tobe launched. This leadership behavior resulted in a deeper understanding of the marketdynamics and a better assessment of business cases for new opportunities.

Montreal, Qc.

Mandated to structure the prescription product subdivision of the marketing department, to buildthe Gastroenterology and Orthopaedic franchise and to launch new brands while growing the existing business. Responsible for all marketing plans and implementations representing $28M in annual revenues and a promotional budget of $1.7M. Led a team of 3 Brand Managers and 3 Marketing Coordinators who managed products in 3 different therapeutic areas. Reporting to the Senior Director Marketing member of the Pendopharm executive team.- Delivered significant growth for 2 consecutive years and grew market share for the followingproducts; Olestyr®, Instillagel®, Colonoscopy Preparations and Monovisc®- Repositioned the Colonoscopy Preparation products by developing strategic and tactical plansaddressed to the Gastroenterologists community and the Colorectal Cancer ScreeningProgram experts.This re-alignment resulted in a significant market share gain and propelledPendopharm to the market leader status.- Provided strategic direction for the acquired Orthopaedic product portfolio (Medical Device).This path resulted into a major change in the promotion/business model and provided a morefocused approach with the newly created field force. - Revamped the launch process in collaboration with the different departments.This development resulted in best in class launch and prelaunch of 2 injectable products in 2 different therapeutic areas (Oncology & Infectious Disease).- Completed the re-branding of a mature single source molecule (cholestyramine-Olestyr®)and established and gained key opinion leader relationships in Gastroenterology.- Promoted a true Marketing and Field Force alignment with direct reports through activecoaching and mentoring. This leadership behavior resulted in dynamizing a collaborationculture within the division.

Montreal, Canada Area

Explored and assessed all steps of purchasing an existing small business. Reached selectedcompanies, business brokers and patent agents to discover profitable and affordable opportunities.- Through a local investment program, invested and worked as marketing director in a start-upspecialized in manufacturing architectural walls for administrative and office design.

Sherbrooke And Eastern Township Area

Reporting to the Regional Sales Director, directly responsible for the performance of 7 representatives with sales projections of more than $7.5M for 4 promoted products (Aclasta®, Diovan®, Exelon®, Rasilez®). Hired, trained, coached and managed 4 new sales representatives targeting primary care physicians.

Montreal, Qc., Canada

Responsible for the development of the strategic and tactical plan for Exelon®, one of the Novartisestablished brands in Alzheimer Disease with over $7M in sales. Led the Extended Exelon Patch®Launch Team that planned the line extension introduction to market. Reporting to the Vice-President, Neurosciences member of the Novartis executive team.

Montreal, Qc.

Reporting to the National Director of Sales, responsible for the success of 10 representatives whowere promoting 3 Neuroscience products (Exelon®, Comtan® & Clozaril®) with sales projectionsclose to $20M. Hired, trained and managed a specialty field force targeting neurologists, geriatricians and psychiatrists.

Montreal, Qc., Canada

Responsible for the development and implementation of marketing plans of Sandostatin® portfolio,a highly specialized product with indications in Oncology and Endocrinology. Reporting to theVice-President, Oncology member of the Novartis executive team. Increased sales from $9M to$20M in 3 years while respecting allocated promotional budget. Developed and marketed theSandostatin LAR® brand using innovative national strategies and tactics resulting in broader usage.

Markham, Ont.

Responsible for the development and implementation of marketing plans of Effexor XR® for theGeneralized Anxiety Disorder indication. Reporting to the Director of Marketing member of theWyeth-Ayerst executive team.

Mississauga, Ont.

Responsible for the development and implementation of Continued Medical Education nationalactivities for Seroquel®. Developed promotional tools dedicated to the Specialty field force andorganized company's attendance to national medical conventions.

Montreal, Qc.

Specialty Sales Representative responsible for the promotion to Psychiatrists of Zyprexa®(olanzapine) indicated for Schizophrenia Disorders. Prior to this assignment, promoted the followingbrands Prozac®, Axid®, Humulin® targeting Psychiatrists, Endocrinologists and Primary Carephysicians. Obtained majority of product hospital formulary listings and product usage forZyprexa®. This achievement contributed to surpassed sales objectives for the territory.

Sherbrooke And Eastern Township Area

Sales Representative in the following areas: Central Nervous System: Buspar® and Desyrel®, Hypercholesterolemia: Questran® targeting Primary Care physicians.

Montreal, Canada Area

Based in the Montreal area, responsible for the promotion of a hospital/healthcare furniture line ofproducts. Gained numerous accounts through field activities and product consignments. Developedin collaboration with the family partners a furniture product line dedicated to in-patient hospitalwards.