Lead internal, partner, and customer enablement processes, producing product enablement digital content and conducting product training and information sessions with internal and external groups.Organized and drive company wide Go-To-Market motions. Work closely with Marketing, Sales, and CX teams to ensure customers, prospects, and partners are informed of new features, internal resources are trained, and documentation and training are updated.Act as the voice of the customer while contributing to the product vision, strategy, and roadmap as well as specific features within the product.Author and drive the publication of product and thought leadership content through blogs, videos, and other channels. Deepen the relationship with the developer community by driving the creation of developer specific content and materials.Lead the Customer Advisory Board and Co-lead the Partner Advisory Board - annual gatherings of customers and partners to gather input and feedback from customers and partners, discuss new features, and review the product roadmap.Drive competitor research and analysis to inform product direction, sales strategy, and marketing opportunities.

Took a year to focus on family and home, brush up on product management, pursue personal projects in investing, and do a bit of travel.

Product Owner: Drove product strategy, roadmap, and backlog for Sales Enablement SaaS applications built on Oracle Content Managent that replaced over 25 custom systems and provided critical sales tools both internally and to customers.Architected system integrations between CRM, Marketing, Financial, and HR applications and designed data management processes for sales, marketing, and consulting groups that streamlined customer and product data management.Led internal roll out of enterprise applications to tens of thousands of users and partners. Redesigned business processes, trained users on new processes, and managed large-scale data and content migrations. Sales Enablement: Drove $240+ million in annual revenue by developing and running training programs for sales and solution engineering teams, building and presenting product demonstrations to customers, and producing engaging sales enablement content for GTM teams.Improved products by building deep relationships with customers and partners and conducting market research to identify highest priority needs and features.Partner Relationship Management: Grew partner ecosystem in North America by implementing a partner engagement process for core partners and conducting partner education and advisory summits.Customer Retention and Renewals: Drove an increase in product usage and customer renewal rate by implementing a high engagement process that included implementation support, early detection and intervention, regular health check ins, and continuous customer education.Product Implementations: Increased adoption of Content Management and Fusion Marketing products by working directly with new customers and partners through initial implementation and roll out.

Advanced Campaign Services: Modernized marketing tools and practices by building and leading ACS, a group within marketing operations that researched, implemented, and used 1st and 3rd party technology to drive automation and effectiveness of marketing campaigns.Event Marketing: Used AI driven data and analytics to increase attendance, decrease cost per attendee, and lower email opt out rate for 25+ global events with over 100k attendees by building and executing innovative multi-channel demand generation strategies. Acquisitions: Decreased cost of acquisitions by streamlining marketing legal compliance, marketing continuity, and marketing system integration processes of acquired companies. Migrated acquired companies from HubSpot, Marketo/Adobe, Salesforce, Bronto and other marketing technologies.Agile Transformation: Decreased time to market, to bi-weekly, of new functionality and processes by rolling out Scrum methodology to over 200 employees in development, analytics, and systems teams within marketing operations.

Marketing Automation Functional Architect: Development director of marketing segmentation, planning and budgeting, and lead management functionality for Oracle’s Fusion Marketing Automation Platform.Early Adopter Program: Led pilot implementations of Oracle Marketing Automation system at early adopter customers.Agile Transformation: Improved release cycle from quarterly to monthly by leading roll out of Scrum methodology to Marketing development organization.

Marketing Automation Systems: As manager of a global team of 30 business analysts, project managers, and developers, I increased the effectiveness of marketing programs and decreased marketing costs through automation, system integration, and business process redesign. Siebel Implementation: Modernized Oracle’s entire marketing ecosystem by managing companywide project to move from e-Business Suite to Siebel. Evaluated and implemented Siebel application, fully integrated Siebel with existing marketing and sales systems, trained, and migrated over 1,500 users across 8 global organizations. Shared Services Model: Greatly reduced marketing costs and time to market by designing and rolling out the Shared Services Request Portal used by over 1,500 marketers to manage the setup and execution of marketing campaigns.

Product Owner for wearable device that tracked foot strike and diagnosed issues in body mechanics. Designed user interface of mobile application and defined functional requirements for device and mobile application.Developed partnerships with academic research facilities and private exercise coaching facilities to provide science backed diagnostic calculations in the application and quality testing of prototypes.Created and owned product strategy, cost and revenue projections, and marketing and sales strategy for the project.

Modernized Sales, Service, and Marketing organizations by re-orienting business and IT teams to web based technologies and processes.Sales Systems Project Manager and Business Analyst: Responsibilities included project management, administering project budgets, business requirement and use case development, system design documentation, testing, and implementations.Customer Data Quality: Lead Analyst in effort to consolidate customer data across the enterprise. Performed data integrity and data flow analysis, redesigned business processes, and eliminated applications to realize a uniform view of the customer.Online Financial Transactions: Developed and implemented first generation financial transactions on Shareholder and Broker Dealer websites as well as Mutual Fund Price Reporting web application for public facing website.Management Training Program: Graduate of Franklin Templeton Management Training Program, 2-year program with rotations in Sales Operations, Client Services, Applications IT, High Net Worth Fund Management, and Marketing.