Michele Boyko Email & Phone Number

Experienced leader in strategically developing results-oriented teams with integrity, energy and initiative. I have extensive marketing and communications experience in branding, campaign management, digital marketing, social media, website management, advertising, internal and external communications, filling the sales pipeline, media, industry and public relations, B2B and B2C.Experience includes working at financial services, insurance, technology and not-for-profit companies undergoing major transitions and change. Marketing and Communications achievements include:* Successful onboarding of $1BILLION in assets. Developed highly detailed integrated digital marketing communications. Implementation of Microsoft Dynamics CRM system to fill pipeline with qualified and targeted leads. Provided sales and customer relationship teams with weekly updates and talking points. Transitioned into company 2,200 plans/18,000 participants. * Strategically planned and managed marketing campaigns for a new market. Campaigns included targeting direct mail, email, advertisements, website, eNewsletter and CRM leads management. Resulted in 300% ROI.* Established new marketing communications programs following a major acquisition. Objectives included branding, product redesign, industry and community awareness. Built new customer relationships while maintaining existing customers. Resulted in increased exposure in positive media coverage and customer awareness. Built market share for year over year sales growth.* Development of marketing plans to increase market share and drive sales in a volatile market. Created sales themes and campaigns to target results for specific products. Reduced printing and mailing costs 40% by converting to digital communications.* Managed $3 million budget for domestic and international conferences, tradeshows, meetings, and promotional events.* Major NBA and PGA sports sponsorships: developed promotional campaigns and sales incentives to leverage events. On-site management to ensure events resulted in positive national and local exposure.* Management of Internal Communications including town hall meetings, newsletters, video features, and employee incentive campaigns and events.Specialties: Build departments and mentor staff. Create executive white papers and presentations. Excellent proofreader. Company spokesperson and media contact. Sales, Operations and Customer Service marketing campaign training and talking points.

Listed skills include Marketing Strategy, Marketing Roi, Marketing Communications, Advertising, and 45 others.