Minh Phan Email & Phone Number

Sydney, New South Wales, Australia

Sydney

Assist the team to manage, build and shape the Looker Platform

Sydney, New South Wales, Australia

• Perform end-to-end funnel analysis in a hybrid low-and-high-touch SaaS environment across variety of touch points
• Acquire accurate and sufficient data from resources, internal and external required to solve the business problem
• Identifying areas of opportunities for the Marketing team (Growth Marketing, Product Marketing, Retention, CX etc.)
• Data modelling in Looker and dbt for Salesforce, Marketo, Google Analytics, and Bizible data
• Developing and maintaining Looker dashboards across wide range of fields to support stakeholders in strategic and BAU decision making

Sydney, New South Wales, Australia

• Reporting to the Research Director, the lead analyst for syndicated research on stockbroking, CFD and FOREX trading in Singapore, Hong Kong, United Kingdom, Germany, and Spain
• Supporting Technology Director to transform the business to cloud-based and to deploy Looker in the business, including setting up project spaces, user access, and Looker models
• Designing and analysing complex tracking studies as well as various bespoke custom projects using GitLab
• Skilled in using data to model the number of retail share investors and traders and providers’ market shares and explain performance variances
• Advanced statistical analysis using R to apply machine learning techniques (e.g. clustering) to identify investor types and estimate market shares using expectation maximisation models
• Exceptional technology skills - developed new macro and template for analysis using VBA, saving days of effort each quarter

Ho Chi Minh City, Vietnam

• Managed and improved +10% performance of $1B portfolio by applying various credit risk strategy optimisation to different customer segments and restructuring delinquent accounts
• Led credit policy and portfolio management of Credit Cards, Home, Personal and Auto Loans
• Analysed credit data, portfolio performance, and operational metrics to review end-to-end lending criteria and process to improve efficiency
• Stress tested portfolio performance modelling different lending scenarios
• Devised dashboard to implement benchmarking and peer analysis
• Achieved the lowest new customers’ bad debt rate in 5 years by leveraging deep-dive analysis to generate insights and improve lending & collection strategies lowering bad debt rate by10%

Ho Chi Minh City, Vietnam

• Managed credit policies & $200M lending portfolio of Home Loans, Credit Cards & Personal Loans
• Analysed credit data, portfolio performance, and operational metrics to review end-to-end lending criteria and process to improve efficiency
• Experimented portfolio performance by stress testing in different lending scenarios
• Led credit risk management reports to executives and regulatory bodies

Ho Chi Minh City, Vietnam

• Promoted twice in two years due to high performance and initiative; co-led retail banking transformation projects with McKinsey consultants
• Liaised with the Product team to develop retail credit products and strategies
• Analysed performance data, developed models to assist internal stakeholders in tracking credit products' current and projected performance to support decision making
• Led six-month transformation project to restructure 1,000+ member national sales team that boosted deposit balance by +30%

Master'S Degree, Business Administration And Management, General, Distinction

Bachelor'S Degree, Electrical And Electronics Engineering, First Class Honour