Michael Potter Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

At Adentro, leadership in Sales & Partnerships encapsulates my commitment to strategic growth and customer success. With expertise across enterprise SaaS sales, leading commercial strategy, and developing partnerships honed over 15+ years, and a proven track record at Adentro, I've excelled in forging enduring relationships and driving business expansion. My role is integral to nurturing strategic accounts and partnerships, reflecting my aptitude for customer relations and business reviews.The core of my professional ethos lies in solving unique business challenges and seizing growth opportunities. My dedication to mentorship and excellence has fostered an environment where creativity and perseverance thrive. As a founder and vice president, I've become a linchpin in scaling operations and a catalyst for customer-centric innovation, ensuring every partnership is rooted in integrity and mutual success.

San Francisco, Ca, Us

In 2016, I founded MBP Networks, a consultancy that empowers early-stage companies to refine their business strategies, optimize revenue, and scale operations effectively. My mission is to support young entrepreneurs with the insights and strategies needed to thrive in competitive markets.

San Francisco, California, Us

As the Director of Sales at Phenium, I championed a digital platform that revolutionizes food safety worldwide with the ambitious goal of reducing food safety incidents by 50%. My role involved working closely with enterprise F&B brands, supply chains, food manufacturers, food service entities, and food banks to ensure the safety of public consumption. Leveraging over 15 years of expertise in SaaS and enterprise sales, I was instrumental in shaping Phenium's market strategies and expanding its customer base through strategic partnerships and innovative sales tactics.Phenium's platform, powered by IoT, big data, AI, and blockchain, significantly enhances human-centric work processes. Our tamperproof digital ledger, which provides APIs for insurance companies and health authorities, is a cornerstone for ensuring compliance and enhancing safety measures across the food industry.My tenure at Phenium was defined by a deep commitment to understanding the unique challenges within the food safety sector, enabling our team to deliver tailored solutions that enhanced client satisfaction and operational efficiency. My leadership not only drove significant business expansion but also solidified Phenium's reputation as a leader in technology-driven food safety solutions.Through my collaboration with industry experts and a focus on customer-driven innovation, I helped Phenium achieve critical milestones in product development and market penetration, positioning the company at the forefront of environment, health, and safety solutions. My efforts ensured that every partnership and project under my leadership was rooted in integrity and aimed at mutual success.

San Francisco, Ca, Us

As Sales Director from June 2019 to March 2020, I was an instrumental individual contributor at Big Health, a company dedicated to improving mental health through automated behavioral programs. My role involved aligning our incentives with the interests of our users and ensuring our solutions could scale to meet widespread needs. I was responsible for expanding Big Health’s reach through strategic business-to-business (B2B) sales, interpreting data to drive product offerings, and spearheading ethical, evidence-based sales strategies.

Redwood City, California, Us

From June 2018 to June 2019, I served as Sr. Enterprise Sales AE - West at Bluescape Software. In this role, I led initiatives to transform collaborative workspaces through advanced digital solutions. Bluescape's virtual workspaces unified content and conversations in a shared, persistent space, allowing teams to work better together, regardless of their location. My responsibilities included business-to-business (B2B) sales, presentation skills, customer support, sales processes, business relationship management, channel sales, demand generation, contract negotiation, and driving substantial sales growth. I played a pivotal role in expanding our market presence and adapting our offerings to meet the evolving needs of global clients.

San Francisco, Ca, Us

San Francisco, Ca, Us

Developing and executing Zenreach's Mid-Market/Enterprise Sales Division from the ground up. Expanding Zenreach's smart wifi, digital marketing solution into to most high profile Hospitality Groups and new verticals through strategic partnerships. Expanding the Zenreach network while capitalizing on customer success and feedback.Top individual producer of revenue for 3+ Years. Helped grow Zenreach Sales Team in San Francisco and Phoenix from 5-120 people over the past 2 years. Sold and managed relationships with all initial lighthouse customers & reference partners across all major market within the USA and Internationally. Developed market penetrating strategies by capturing first mover relationships across all territories and customer segments - local (1-10 unit hospitality groups) through enterprise (100+ unit hospitality groups). Hired, trained and managed over 100+ sales reps throughout the 2.5 years running the Sales Office in Phoenix, AZ. Currently in San Francisco targeting national strategic partnerships and accounts. Developing processes and sales/growth strategies for new verticals, enterprise partnerships and scaling our mid-market sales division.

San Francisco, Ca, Us

Since 2012, we’ve worked with local businesses across the country to automate their email collection, run segmented and timely marketing campaigns, and provide real insight into whether customers return after receiving a message.Our customers range from restaurant groups managing 10 locations to your favorite mom-and-pop cafe on Main Street. On average, they capture 5x the number of emails they received prior to Zenreach. Better yet, one-third of “lost” customers return within one week of receiving a message. We don’t just show you email click-through rates. We show you how many customers walk back through your door.

San Francisco, Ca, Us

Zenreach works with local businesses across the country to automate and significantly increase their customer email collection. On average, businesses capture 5x the number of customer email addresses they received prior to working with Zenreach. We then run segmented and timely customized marketing campaigns, and we don’t just report back on click through and open rates. Instead, we show the business how many customers were driven back through their doors in response to receiving a message, which allows them to calculate an ROI and rest assured their marketing spend is driving growth for their business. This ability to discover and drive the metric that really matters - walk-through rate™ - is a game changer!

Conducting Market Research for new client opportunities and developing E-Learning capabilities

 Promoted from Front Desk to MOD/Supervisor of Guest Services after 2 months Increased Trip-Advisor ranking from 32nd to 19th in highly competitive territory Increased average guest review from 2.5/5 to 4.5/5 Lead hotel team in total room sales, highest average room rate per night, and 5/5* personal reviews

 Sold service to large solar field projects for Suntech and other solar industry leaders Retained 80%-90% of our customers over 3 years Company revenue of $200,000 per summer season

Irvine, Ca, Us

One of the most intensive sales/management internships in the country.  One of the top salespeople of the year; exceeded my annual quota by 157% Received professional training in cold calling, prospecting, marketing, and closing Hired, trained and managed my own company with 10 employees Up-sell of products during contact negotiation, and set stage for post-sales Brought in over $50,000 in 3 months for firm, largest revenue amount in my peer group Offered full-time position at the corporate office

Bachelor Of Science (Bs), Integrated Marketing Communications

Hs Diploma, Environmental Science