Marty Brandwin

Marty Brandwin Email and Phone Number

Proven Marketing & Growth Leadership @ VIAcode
Marty Brandwin's Location
Washington DC-Baltimore Area, United States, United States
About Marty Brandwin

· Over 25 years marketing experience with progressively increasing responsibilities to drive branding, communications planning, and tactics across all corporate and product marketing programs· Management and planning of multi-million dollar lead generation and branding budgets, and management of external agency and other partner relationships· Experience driving lead generation and public relations programs targeted at both consumers and multiple vertical markets, including healthcare/pharmaceutical, transportation, logistics, education, state and local government, federal government, financial services, SMB, and Fortune 1000· Experience optimizing marketing campaigns across local, national, and international media, including television, radio, outdoor, print, and online media.· Marketing philosophy is based on driving aggressive integrated marketing programs – including traditional and new media – and building strong team environment within marketing and other departmentsSpecialties: Lead generation, branding, public relations, social media, search engine marketing and optimization, analyst relations, partner/channel marketing,

Marty Brandwin's Current Company Details
VIAcode

Viacode

View
Proven Marketing & Growth Leadership
Marty Brandwin Work Experience Details
  • Viacode
    Head Of Marketing
    Viacode Nov 2020 - Present
    West Hartford, Ct, Us
  • Grow Powerful
    Icmo - Fractional Growth & Marketing Leadership For B2B Tech
    Grow Powerful Mar 2023 - Present
    Denver, Co, Us
    A part of the most accomplished marketing minds in B2B Tech, delivered as Fractional CMO's for emerging growth companies.
  • Worldaware (Acquired By Gardaworld In June 2020)
    Vp Global Marketing
    Worldaware (Acquired By Gardaworld In June 2020) Jul 2017 - Nov 2020
  • Perfect Sense
    Vp Marketing
    Perfect Sense Sep 2016 - Jun 2017
  • Catalyst Devworks
    Vp Marketing
    Catalyst Devworks Nov 2013 - Sep 2016
    Baltimore, Maryland, Us
    The Catalyst promise is better and faster Agile software development services, onshore and on-target. By using objective data instead of opinion to assemble resources, Catalyst ensures highly effective teams who can collaborate face to face at any client site across the US, or communicate in real time from Catalyst development centers in Maryland and Oregon. Fortune 500 clients have reported 77% improvements in development productivity at 1/3 of the cost of offshore and other development resources.
  • Shunra (Acquired By Hp)
    Vp Marketing
    Shunra (Acquired By Hp) Oct 2011 - Nov 2013
    Philadelphia, Pa, Us
    Shunra is the recognized authority in network virtualization and application performance engineering. As VP Marketing, I lead a team of talented marketing professionals responsible for branding, demand generation, social media marketing, event marketing, and public and analyst relations. In addition, I manage an inside sales team responsible for the initial qualification of new leads and the nurturing of early stage opportunities. The team's marketing efforts have resulted in a 300% increase in site traffic, over 400% increase in site stickiness, and over 400% increase in qualified opportunity generation.
  • Shunra (Acquired By Hp)
    Sr. Director, Product Marketing
    Shunra (Acquired By Hp) Nov 2010 - Sep 2011
    Philadelphia, Pa, Us
    Hired to lead product marketing efforts and bring new brand and category to market. Upon hire, I immediately took over new corporate website development, leading the development, content and launch of both a traditional and mobile site, along with efforts to create a new corporate logo. Product launch activities included the development of new product bundles designed to simplify a complicated price book and deliver more value to customers. Assigned VP Marketing responsibilities in June 2011 and formally promoted to VP Marketing in October 2011.
  • Avicode, Inc. (Acquired By Microsoft, October 2010)
    Vp Marketing
    Avicode, Inc. (Acquired By Microsoft, October 2010) Jun 2005 - Nov 2010
    Baltimore, Md, Us
    AVIcode is the leading provider of .NET application performance management (APM) solutions. I was initially hired to develop a marketing department and strategy responsible for lead generation, partner and product marketing, branding, SEO/SEM, public relations, analyst relations, and market research. AVIcode’s growth over the past five years can be tied to a comprehensive marketing, branding and lead generation strategy that drove over 70% of revenue and new customer acquisition, along with highly favorable media and analyst recognition.
  • Jinfonet Software
    Marketing Director
    Jinfonet Software 2003 - May 2005
    Rockville, Md, Us
    Jinfonet Software is a recognized leader in the Java reporting and Business Intelligence (BI) market. Reporting to the CEO, I was hired to build and lead a marketing department responsible for all corporate, partner, and product marketing and communications activities. A comprehensive marketing strategy drove over 90% of new business and lead conversion rates of over 40%.
  • Aether Systems
    Marketing Director
    Aether Systems 2000 - 2003
    Us
    Aether Systems was a market leader in the delivery of wireless data and information to mobile devices. As the director of corporate marketing, I was responsible for a national branding campaign that leveraged television, radio, print and online media. I was also responsible for supporting the marketing directors of Aether's vertical business units and ensuring brand and standards consistency across vertical marketing efforts.

Marty Brandwin Skills

Lead Generation Marketing Strategy Product Marketing Strategy Business Development Integrated Marketing Demand Generation Marketing Sem Saas Social Media Marketing Strategic Partnerships Management Marketing Management Public Relations Sales Process Leadership Marketing Communications Mobile Devices New Business Development Enterprise Software Social Media Sales Email Marketing Salesforce.com Start Ups B2b Competitive Analysis Partner Management Market Research Online Advertising Metrics Seo Market Analysis Online Marketing Sales Operations Sales Management Market Planning Corporate Branding Brand Development Analyst Relations Industry Analyst Relations Corporate Communications Marketing Analysis Go To Market Strategy B2b Marketing Multi Channel Marketing Marketing Automation Sales Enablement Digital Transformation

Marty Brandwin Education Details

  • The Johns Hopkins University
    The Johns Hopkins University
    Marketing
  • American Association Of Advertising Agencies, Mid-Atlantic
    American Association Of Advertising Agencies, Mid-Atlantic
    Institute For Advanced Advertising Studies

Frequently Asked Questions about Marty Brandwin

What company does Marty Brandwin work for?

Marty Brandwin works for Viacode

What is Marty Brandwin's role at the current company?

Marty Brandwin's current role is Proven Marketing & Growth Leadership.

What is Marty Brandwin's email address?

Marty Brandwin's email address is mb****@****ces.com

What is Marty Brandwin's direct phone number?

Marty Brandwin's direct phone number is +144362*****

What schools did Marty Brandwin attend?

Marty Brandwin attended The Johns Hopkins University, American Association Of Advertising Agencies, Mid-Atlantic.

What are some of Marty Brandwin's interests?

Marty Brandwin has interest in Soccer, Poker, New Marketing Technologies And Trends, Screenwriting, Fishing.

What skills is Marty Brandwin known for?

Marty Brandwin has skills like Lead Generation, Marketing Strategy, Product Marketing, Strategy, Business Development, Integrated Marketing, Demand Generation, Marketing, Sem, Saas, Social Media Marketing, Strategic Partnerships.

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