Michael Brass Email & Phone Number

Houston, Texas, Us

Lead sponsorships across the Phillips 66 Company.

Houston, Texas, Us

- Serve as the brand’s consumer marketing strategic and executional lead across our footprint. My leadership has resulted in significant market share gains and continued YoY growth on all consumer brand tracker study metrics (volume, brand affinity, brand/promotional awareness, etc.)- Partner for agencies tasked with brand strategy, creative, paid media, web, social media,earned media, email marketing, experiential/activation support and sponsorships along with sponsor partners- Innovation champion that is constantly looking for new ways to connect with consumers and to improve upon previous marketing efforts- Co-created and co-lead Branded Marketing Inclusion and Diversity team

Houston, Texas, Us

- Led New Business efforts for agency network and exceeded revenue targets - Part of leadership team that managed agency rebranding effort inclusive of agency positioning, visual ID, website, marketing strategy, marketing collateral and public relations- Implemented new agency processes to streamline business development and other agency marketing efforts

Houston, Texas, Us

- Oversaw agency team guiding national and local consumer strategy (B2C/B2B, GM/Hispanic) for the 76 brand, B2B marketing leadership for ARAMCO STAR Base Oils, Hispanic marketing programs for CenterPoint Energy and the Total Market strategy and execution for Lone Star College- Increased individual P&L by 30% through organic account growth (not including new client acquisitions)- Led business development efforts for agency, which resulted in substantial agency growth (new agency clients included McDonald’s, Motiva Enterprises LLC, CenterPoint Energy and Community Coffee)- Developed internal project management processes and put new technology solutions in place to better organize and streamline marketing activities. Solutions include agency adoption of CRM platform and daily monitoring of website analytics to track leads and inform website optimizations- Represented agency at conferences, including, the ANA/AIMM, AMA and NSMDC

Dallas, Texas, Us

- Supervised agency teams that planned, developed and executed Hispanic marketing efforts for Sprint and Dallas Water Utilities. Included brand strategy, creative, media, sponsorships, social media, CRM and public relations- Leveraging PRIZM and Sprint internal data, implemented new Hispanic Marketing strategies that targeted credit-worthy low, mid, and high acculturated Hispanic consumers- Helped Sprint overcome all-time lows in net ports to become net port positive in just three months- Agency team consistently exceeded category and Sprint Corporation benchmarks for creative campaigns- Consulted with Sprint to negotiate, plan and execute celebrity endorsement and sponsorship deals

Irving, Texas, Us

- Account Director supporting Samsung Telecommunications (promoted from Account Supervisor supporting T-Mobile)- While leading Samsung’s Promotions business at TracyLocke, concurrently served as the Interim Director of Consumer Promotions at Samsung Telecommunications, reporting directly to the VP of Channel Marketing- Planned and executed Samsung Telecommunications direct-to-consumer, partner-supported, and B2B digital marketing programs to promote product launches and to meet company sales targets for Samsung. All programs surpassed expected lifts in sales and/or program goals. Grew agency billings for Samsung business by more than 225%- Responsible for cultivating strong client relationships, building and evolving Samsung’s go‐to‐market strategy, and ensuring the flawless execution of marketing programs in line with that strategy along with Samsung’s other business objectives. All programs surpassed expected lifts in sales and/or program goals- T-Mobile internal team lead that planned and executed 100+ Multi‐Regional & Local omnichannel programs for 21 clients across the country- Collaborated with MLB and media partners to activate T‐Mobile’s MLB sponsorship through radio, print, digital, and player appearances- Spearheaded competitive intelligence program for 8,000+ stores, which educated sales reps on how to position T‐Mobile as the best choice in wireless to consumers

- While leading Samsung’s Consumer Promotions business at TracyLocke, concurrently served as the Director of Consumer Promotions at Samsung, and reported to the VP of Channel Marketing- Led development and execution of Channel Marketing’s direct‐to‐consumer strategy- Collaborated with Channel teams and internal groups to maximize revenue targets, meet Channel Marketing objectives, and integrate Channel Marketing programs into the overall Marketing calendar

Austin, Tx, Us

- Account Supervisor supporting Domino's Pizza (promoted from Sr. Account Executive supporting Burger King)- Led the development and production of U.S. Hispanic advertising programs for Domino’s Pizza (TV, digital, radio, print, social media strategy) and managed internal execution of all Local advertising programs (TV, digital, radio, print) and development of the Spanish-language website and campaign microsites for Burger King

San Diego, California, Us

- Agency lead on General Electric and led development of several digital consumer and business facing programs. Also led ResMed, RainBird, M.C. Gill, Independent Financial Group, and Solatube- Led New Business, which successfully added business from three brands- Led Agency rebranding effort, better positioning the Agency to local, regional and national audiences

- Directed all business development operations, exceeding established sales and revenue targets - Helped design CRM system to better track leads, contacts, and proposals- Designed corporate website, brochures, and other marketing materials

Austin, Tx, Us

- Supported Frito-Lay accounts- Named SunChips Garden Salsa product!- Completed Account Services Leadership program

Austin, Tx, Us