My leadership style blends strategic foresight, patience, and a hands-on approach to problem-solving, all while supporting a shared vision of growth and modernization. I am passionate about fostering collaboration across business units and driving operational excellence to exceed business objectives. With a proactive mindset, I focus on modernizing and unifying marketing, sales, and customer success functions to prioritize customer experience, contributing to a product-led growth (PLG) strategy that identifies usability barriers and enhances customer engagement.I have rebuilt our marketing functions twice, streamlined processes, and spearheaded several strategic initiatives, including implementing advanced customer success tools and modernizing CRM systems. These efforts have strengthened our market position, improved customer engagement, and enabled more effective cross-functional collaboration. My dual role as CRO allows me to directly influence sales strategies and customer interactions, leveraging real-time market feedback and personal experience.Key Accomplishments:✅ Rebuilt marketing functions to improve market positioning and streamline operations.✅ Led CRM system modernization and migration where none previously existed, enhancing customer engagement.✅ Developed innovative revenue strategies that supported company growth and aligned with market demands.✅ Spearheaded outsourcing of key marketing functions, ensuring a right fit/right time approach to targeting and segmentation, and project completion.✅ Successfully navigated a company rebranding initiative, refining our public perception and market approach.✅ Implemented advanced customer success tools to improve retention and customer satisfaction.✅ Established the first pipeline management framework tailored to the company's product set and buyer processes.✅ Cultivated long-term relationships with VP and C-suite executives.

Sharetru is an industry leader in SaaS, cloud-based file transfer protocols for organizations of all sizes. As the Sales Director, a VP-level position reporting directly to the CEO, I managed all sales and business development operations and strategies. My key responsibilities include CRM implementation and management, business intelligence and analytics, tool integration, and competitive landscape assessment across IaaS/PaaS/SaaS levels. I also work cross-functionally to drive product and portfolio changes in response to customer and market demand data.I implemented a new sales process, structured around GPCT (Goals, Plans, Challenges, and Timeline), BA (Budget and Authority), and CI (Negative Consequences and Positive Implications). Additionally, I established the company's first pipeline management framework, tailored to the unique needs of the organization and its product set after analyzing what was repeatable in the buyer’s journey.This role involved building and managing a sales process for a technically detailed software sale layered with complex compliance requirements that vary across industries and contractual obligations. Our solutions are designed for business-to-business workflows, enabling secure data sharing while meeting compliance standards like HIPAA, GDPR, PCI-DSS, GLBA, and SOX. Our platform for government agencies and contractors ensures compliance with stringent industry requirements.Key Accomplishments:✅ Implemented a new sales process where none existed, based on GPCT, BA, and CI frameworks.✅ Developed the company’s first pipeline management framework, customized to the product set and buyer journey.✅ Managed CRM implementation and business intelligence initiatives, improving sales operations.✅ Led product and portfolio changes in response to evolving customer and market demands.✅ Worked with customers to ensure compatibility with complex regulatory frameworks, including HIPAA, GDPR, and ITAR, NIST, and more.

Led a dynamic team of Business Development Consultants, responsible for millions in annual revenue. Our work spanned the world's leading cloud infrastructures—OpenStack, AWS, Microsoft, VMware, Alibaba, and Google Cloud Platform—giving me deep expertise in managed cloud services. Through proactive continued education, I earned multiple technical certifications, enhancing my ability to advise clients on their technology strategies.Key Experiences:✅ Industry Switch & Leadership: Transitioned to Information Technology, a completely new field for me, and became a leader within 18 months, demonstrating adaptability and quick mastery of a complex, technical landscape.✅ Revenue Leadership: Led team efforts that consistently exceeded ambitious company goals, significantly contributing to Rackspace’s revenue growth and forecast accuracy. Gained experience managing a substantial percentage of company revenue.✅ C-Level Engagement: Regularly interacted with C-level executives, gaining insights into executive decision-making and business strategy, becoming a trusted advisor.✅ High Performance & Accountability: Earned a spot in the biennial high performers' circle (similar to a President’s Club) in my first eligible year, reflecting my results-driven mindset and ability to exceed quota goals.✅ Customer Account Leadership: As the go-to leader for 1,500 existing customers, my team managed accounts contributing millions to additional annual revenue, honing my ability to build and sustain long-term relationships.✅ Cross-Functional Collaboration: Championed initiatives driving process and product improvements, collaborating across departments like service delivery, solution engineering, finance, and legal—skills essential for optimizing sales and go-to-market strategies.✅ Pipeline Development & Growth: Worked closely with marketing, channel, and sales operations teams to ensure a healthy, vibrant pipeline, essential for driving revenue growth.

As an Account Executive with a proven track record of guiding enterprise organizations through the complexities of the evolving technology landscape, I specialize in driving operational growth for multinational businesses by strategically leveraging Rackspace's comprehensive product portfolio and resources. My ability to simplify a multifaceted technology environment, in collaboration with cross-functional teams, ensures the delivery of a world-class customer experience, supported by direct access to an extensive network of IT professionals.At Rackspace, recognized as the leading managed cloud provider with deep expertise across major cloud infrastructures such as OpenStack, Amazon Web Services (AWS), Microsoft Azure, VMware, and Google Cloud Platform (GCP), I have honed my skills in:- Strategic Relationship Building: Fostered deep connections with C-level executives, driving long-term engagements.- Complex Sales Management: Managed extended sales cycles with enterprise teams and navigated complex, high-value deals.- Proactive Sales Approach: From prospecting to closing, I've applied a hands-on approach, negotiating across departments and securing deals.- Leadership and Mentorship: Guided new team members, enhancing our collective expertise and onboarding processes.- Certifications: Earned AWS business and technical certifications, along with Google CP100A, showcasing my technical acumen.- Account Management: Managed top accounts, significantly increasing Monthly Recurring Revenue, and ranked as a top managed security seller.- Leadership Development: Completed advanced leadership training, enhancing my skills in team development and adaptive leadership.

Enterprise Field Sales managing aspects of the supply chain, market drivers and analysis, customer relationships, and sales across two regions accounting for a total of $160 million in annual revenue in the Eagle Ford and Haynesville, simultaneously.- Realized 57% YoY growth by focusing on specialty product lines and an understanding of geographical trends by customer and value proposition for products.- Grew revenue in sales region 40% in 2014 by managing existing accounts and supply chain process improvements.- Set regional and company benchmarks for revenue in 2014 by using macro-economic industry trends and gaining insider information through relationship growth and gross-cost analysis to improve bottom-line.- Focused on both regional and national-level account management with C-level decision makers, understanding current contracts, and establishing communication norms between Sales Managers and strategic planning at the national level.- Served as a member of a cross-divisional team, including marketing, technical, operations, and sales, determining market viability for a new product, including supply chain and freight logistics, to cover key market segments.- Established viability of terminal and rail capacity expansion through competitive analysis and market intelligence by gathering market information.

Remote field sales managing district opportunities and issues across a range of Downhole Solutions and worked alongside Area Operations, Sales, Evaluation Engineering, and optimization teams. Oversaw on-site accounts for NOV “top 50” clients, while building and maintaining customer base in South Texas region for multiple locations.- Increased revenue and efficiency 20% by providing recommendations for branch process and inventory changes, existing relationship management, and new business development.- Enhanced efficiency through product training for customer representatives, understanding of customer needs and requirements, while also strategizing sales plan with area management.- Grew penetration of customer spend, achieving drilling accounts respective to region across all Downhole product solutions.