Chief Marketing Officer driving growth for innovative biotechnology companies.

Leading digital marketing strategy for clients in financial services and technology.

Strategic marketing leader responsible for developing digital demand generation campaigns, content marketing and new product launches for a global division of Broadridge. Over a 7 year period, helped our division grow from a $200mm domestic business to a $1bn global powerhouse. Working closely with Sales and Product Development created and launched many successful campaigns. Special ability to translate complex products into simple stories that connect. Hands-on experience creating digital journeys, content and drive-to marketing strategies including email, social, Google search, ABM and highly effective PR campaigns. This integrated approach to marketing drove record sales results for multiple years. During the pandemic helped the company transition from live events to virtual programs generating hundreds of leads and building the brand. Unique ability to blend the art and science of marketing, integrating data and analytics to optimize campaigns. Strong communicator able to work across the organization to deliver outstanding results. I enjoy working in a fast-paced organization managing multiple campaigns and tactics simultaneously, while delivering results on-time and on-budget.

Lead design of digital marketing strategy and implementation in support of multiple product lines and branding initiatives for TIAA-CREF, a Fortune 100 financial services firm. • Design and implement digital marketing campaigns that drive revenue, build awareness and grow the brand using social media, search marketing, display ads, email, CRM and analytics.• Successful launch of a new consumer savings product generating $25mm in new assets.• Managed a consumer demand generation campaign that increased leads by 212% year-over-year.• Designed and executed an integrated digital campaign for a company-wide branding initiative which boosted organic site traffic by 21% over the first three months.• Developed and implemented product roadmap for multiple digital platforms, consumer and B2B• Innovative social media strategies on Facebook, Linked In and Twitter drove sales and followers• Created innovative mobile advertising program across display, social, search and click-to-call which lowered cost per lead by 40%Leadership responsibilities include presenting digital marketing plans to senior management, leading cross-functional teams and communicating results.

Led a start-up digital marketing agency serving a diverse client base from multi-national companies to small businesses. Responsible for pitching integrated digital marketing campaigns to clients, implementing campaigns, managing relationships, P/L and leading a team of employees and contractors.- Web Design/Mobile - developed and managed more than 50 client websites including mobile. - Created promotional strategy that led to more than 50,000 ecommerce transactions annually.- Social Media - developed integrated strategy to help brands connect with customers online using Facebook, Twitter and You Tube. Grew fans/friends exponentially for clients.- Sales/Account Management - successfully sold new client accounts including Universal Music, Corona Light Beer, Nascar and Sony. Managed relationships with more than 30 different clients.- SEO/SEM - Created successful SEO/SEM campaigns on Google for desktop and mobile devices.- Operations – responsible for managing all the day-to-day operations of the business.

Responsibilities included managing a $25mm annual budget and team of a dozen marketing professionals around the globe. Designed strategic marketing plan and led tactical execution of internal and external marketing communications. Accomplishments include·Implementing re-branding of companies acquired in UK, France, Singapore, Japan and China·Designing a new marketing model via the web influencing 70% of all new sales ·Growing sales by 20% globally by implementing an integrated branding campaign globally·Reorganizing marketing department and reduced costs by 30% over two years. ·Internal communications launch of a new Intranet site for the company increasing hits by 50%·Innovative research and PR campaigns that yielded placements in target publications ·Launching a new client and supplier event with 600 attendees and break-even P/L·Creating and implementing communications strategy for IT business transformation project

Successfully implemented a CRM database for a national sales team, created direct marketing programs to generate leads, built a presence at trade shows and industry conferences and implemented PR campaigns to build the brand and drive business to the sales team. Results included a 25% increase in sales the first year

Lead account manager for a major telecommunications account. Responsibilities included developing customer retention strategies, analysis of customer trends, creative strategy and developing alliances. Accomplishments included a successful launch of a customer retention program, sales of three new alliances and incremental revenue gains.

Responsible for marketing strategy and execution for eight different business units of a global CPA firm. Tactical successes include implementation of a CRM system, seminar programs, direct marketing, proposals, sales training and collateral development. Results included an increase in sales of 25% per year for four years, successful launch of a new employee benefits practice and retention of key accounts.