Mike Brighton

Mike Brighton Email and Phone Number

CIO, VP of Information Technology @ American Collegiate Marketing
united states
Mike Brighton's Location
Okemos, Michigan, United States, United States
Mike Brighton's Contact Details
About Mike Brighton

Mike Brighton is a CIO, VP of Information Technology at American Collegiate Marketing. He possess expertise in google analytics, seo, web analytics, e commerce, sem and 27 more skills.

Mike Brighton's Current Company Details
American Collegiate Marketing

American Collegiate Marketing

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CIO, VP of Information Technology
united states
Website:
magazineline.com
Employees:
25
Mike Brighton Work Experience Details
  • American Collegiate Marketing
    Cio, Vp Of Information Technology
    American Collegiate Marketing Oct 1985 - Present
    Okemos, Mi
    American Collegiate Marketing is a magazine subscription agency that carries over 800 of the most popular national magazine titles, virtually everything you might see on a newsstand. Having gone from well over 100 employees over the years to approximately 40, my roles and responsibilities have expanded over time. American has always stayed at the forefront of technology, which has allowed us to stay aggressive in the highly competitive magazine subscription industry. My role includes all things technology.• Developing and managing the corporate technology budget• Responsible for all hardware – from mid-range systems (AS/400) to desktop PCs, from phones to servers, from websites to large-scale printers• All software and development• Internet, email and phone services• Mounds of marketing and financial data• Analysis and analytical tools • Administrative and call center ACD• System integrations• Project management• Operations• Staff - Each of my current staff members has over 24-plus years of experience at American! Member of the ACM Executive Steering Committee. As the business has changed, ecommerce has become my passion. I run our SEO program and am responsible for setup and maintenance of Google Analytics, Webmaster Tools, and monitoring software. Our SEO program currently accounts for 25 percent of our online traffic. I’m also heavily involved with SEM and other Marketing channels.We recently redeveloped our websites on a new platform. We unveiled our five new websites to our customers on October 13, 2014. • www.magazineline.com • www.studentmags.com • www.neamag.com • www.mtamagazineservice.com • aauw.magazineline.com I report directly to the President/owner. I’ve been extremely fortunate to work for a company and owner that wants the latest and greatest “toys.” I’ve been blessed with working for an amazing company and with some great people with incredible talents and drive.
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Mike Brighton Skills

Google Analytics Seo Web Analytics E Commerce Sem Google Adwords Email Marketing Customer Service Web Project Management Conversion Optimization Marketing Strategy Project Management Online Marketing Analytics Marketing Team Building Management Ppc Website Development As400 Administration As400 Development Telecommunications Direct Marketing It Management Corporate Website Management Local Government Integrated Marketing Google Webmaster Tools Multiple Sites Carpentry Database Marketing Direct Mail

Mike Brighton Education Details

Frequently Asked Questions about Mike Brighton

What company does Mike Brighton work for?

Mike Brighton works for American Collegiate Marketing

What is Mike Brighton's role at the current company?

Mike Brighton's current role is CIO, VP of Information Technology.

What is Mike Brighton's email address?

Mike Brighton's email address is ma****@****ine.com

What is Mike Brighton's direct phone number?

Mike Brighton's direct phone number is +151733*****

What schools did Mike Brighton attend?

Mike Brighton attended Ferris State University, Lansing Community College, Lakewood High School.

What are some of Mike Brighton's interests?

Mike Brighton has interest in Politics.

What skills is Mike Brighton known for?

Mike Brighton has skills like Google Analytics, Seo, Web Analytics, E Commerce, Sem, Google Adwords, Email Marketing, Customer Service, Web Project Management, Conversion Optimization, Marketing Strategy, Project Management.

Who are Mike Brighton's colleagues?

Mike Brighton's colleagues are Karen Masters, Beatrice Demoya-Martinez, Suzanne Croston, Jean Womack, Courtney Ramin, June Castonguay, Pam Shaffier.

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