The world needs Theodore Roosevelt now more than ever. The challenge is to build an awe-inspiring, architecturally significant destination that works with, not against, nature. The Theodore Roosevelt Presidential Library will show what we can learn from, not about, our 26th President. Dare Greatly | Think Boldly | Live Passionately | Care Deeply - Get in the Arena.

Key Contributions:✔ I oversaw and streamlined Mount Vernon's advertising and marketing operations, which include press, community outreach, social media, photo, video, and graphic design production. ✔ I directed the Mount Vernon website makeover, focusing content marketing to improve educational outreach and generate higher traffic via organic SEO effect, increasing yearly visits from 2.5M to 8M+ visitors with a 3.5-minute stay time.✔ I created Mount Vernon's immersive virtual tour, which attracted over 4 million visitors with an average stay time of 18 minutes. Widely used in classrooms nationwide. Provided interactive estate exploration through vivid HDR photography, stories, videos, and images.✔ Furthermore, by steering key strategic projects, employing creative marketing techniques, and executing smooth online shopping experiences, I increased e-commerce sales from $1.1M in 2015 to $8.6M in 2021.✔ In addition, I served as Executive Producer for award-winning short films such as Yorktown Now or Never, The Winter Patriots, A More Perfect Union, Washington's War, and George Washington and the Pursuit of Religious Freedom. The films have garnered Telly Awards and are available on various streaming platforms.✔ In 2018, I received the Thea Outstanding Achievement Award for my interactive theater Be Washington, a $3.5 million, 36-seat theater that immerses guests in decision-making situations like George Washington.✔ Drove an impressive surge in Mount Vernon's website visitation, driving annual visitors from 4.1M in 2014 to an exceptional 9M in 2021, almost doubling online engagement and expanding reach to a broader audience.✔ Produced and managed estate's audio tour, including more than 75 stops and featuring a talented ensemble of 45 voice actors. Ensured multilingual accessibility by providing tours in 5 different languages.

Key Contributions:✔ During my time here, I oversaw development and implementation of Edelman's proprietary Salesforce.com database marketing platform, Multiplier, enabling effective engagement analytics across online, social, email, and offline campaigns, resulting in increased strategic decision-making.✔ In addition to that, I implemented and managed grassroots advocacy campaigns for a number of well-known organizations, including the American Petroleum Institute, Pfizer, Microsoft, Walmart, Grocery Manufacturers of America, National Mining Association, Pepsi, Smarter Fuel Future, Embassy of Canada, Halliburton, Hilex, Episcopal Church, ASCD, and National Health Council.✔ I designed an iPad-based crisis simulation tool by utilizing a private localized network and native iOS apps. Created realistic scenarios to equip executives with training for potential real-world situations, thus enhancing crisis management.✔ Oversaw development and implementation of a B2G (Business-to-Government) website for BlackBerry RIM, demonstrating powerful security capabilities of BlackBerry systems for secure government communications.✔ Also, I handled end-to-end conception and implementation of a secure, white-label internal project management system analogous to Basecamp, geared to promote collaboration on sensitive client projects.✔ Moreover, I engineered a bespoke digital publishing system for Chevron, enabling safe and uninterrupted dissemination of information while prioritizing data confidentiality and employee privacy.✔ Using Salesforce.com, I created a user-friendly internal communications application for smooth staff communication and collaboration inside General Electric.✔ I developed a cutting-edge popup event for a leading ride-share competitor, Taxi Magic, that facilitated seamless app-based ordering of conventional taxi cabs.

Key Contributions:✔ In my previous role, I established and executed an interactive direct marketing agency, overseeing the entire process from conception to implementation. ✔ I provided strategic marketing consulting services to over 40 prestigious non-profit organizations, political candidates, and trade associations, including well-known names such as Pickens Plan, Californians for Schwarzenegger, Alzheimer's Association, Republican National Committee, and the Washington DC Martin Luther King, Jr. National Memorial Project. My contributions enhanced their outreach and overall impact.✔ Specifically, I developed and executed a digital marketing strategy for the Pickens Plan, an initiative focused on reducing American dependency on gasoline by introducing alternative energy sources. ✔ This involved supporting a Super Bowl campaign that included a post-game live stream, attracting millions of attendees and gathering over 13 million petition signatures, which significantly amplified the campaign's reach and impact.✔ Additionally, I played a key role in the marketing and fundraising strategies for the Martin Luther King, Jr. National Memorial ceremony in Washington, DC. ✔ By strategically leading digital ticketing efforts and implementing effective digital outreach, I successfully raised over $15 million in small-dollar fundraising, making a substantial contribution to the project's financial goals.✔ To ensure smooth operations, I led a multidisciplinary team consisting of account managers, graphic designers, and web application developers, fostering a high-performing work environment. ✔ Through my strong business acumen and growth-oriented mindset, I boosted the company's annual revenue to $1.6 million within just two years. ✔ Furthermore, my effective management and execution of business strategies resulted in an impressive annual revenue of $5.7M

Key Contributions:✔ Throughout my tenure, I had the privilege of overseeing all marketing operations, ensuring smooth communication both internally and externally. ✔ Furthermore, I utilized my expertise to create a personalized web-based association management platform, enabling us to effectively monitor interactions with our extensive membership base of 10K+. ✔ Additionally, I took charge of coordinating the organization's two flagship events, namely the highly anticipated annual Automotive Congress and the prestigious Detroit Auto Show.

Key Contributions:✔ In my role, I successfully handled a portfolio of fourteen concurrent public affairs web projects. ✔ I proactively collected client requirements, formulated comprehensive online communication strategies, and efficiently managed website updates and online communications. ✔ Additionally, I meticulously tracked and analyzed online analytics, email response rates, blog interactions, and earned media. This allowed me to provide clients with daily recommendations on enhancing their online programs.