Michael Briones Email & Phone Number

Las Vegas, Nevada, Us

Las Vegas, Nv, Us

Managed the kiosk loyalty programs across Caesars Entertainment’s southern region of properties (Harrah’s Gulf Coast, Harrah’s New Orleans, Horseshoe Bossier City, Harrah’s Louisiana Downs, Horseshoe Tunica, Isle of Pompano Park, Cherokee Valley River, Harrah’s Cherokee) and the Interactive Marketing South Team• Leveraged both Power Kiosk Management System (PKMS) and Operational Customer Management System (OCRM) to design reinvestment setups for multiple customer profiles/personas at various event types• Presented quarterly Interactive Marketing updates and promotional consultancy to South East and South West teams• Successfully managed promotional requirements across the entire Southern properties, averaging a monthly delivery of 70 promotional programs, supporting events ranging $20,000 to $150,000 in marketing reinvestments• Headed campaigns in the form of Drawings, Gift Giveaways, Tournaments, and complex combination events covering all business areas: gaming, entertainment, food, and beverage lodging, cross channel brand, loyalty, VIP, and mobile• Led use of new kiosk marketing tools and strategies and gaining acceptance for them by marketing leadership• Analyzed new campaigns to design effective execution and gave recommendations to the strategy leaders• Identified product opportunities and collaborated with vendor to improve kiosk marketing functionalities, rising to customer needs and enhancing the loyalty experience• Wrote and delivered comprehensive PKMS documentation and training to South Team members and special events teams on site• Resolved troubleshooting problems for properties and the support team, mitigating realtime customer-facing and revenue-impacting issues from defective loyalty programs

Las Vegas, Nv, Us

Responsible for providing marketing and promotional consultancy to Harrah’s New Orleans, Harrah’s Gulf Coast, Horseshoe Bossier City and Harrah’s Louisiana Downs through customer automated systems such as Power Kiosk Management System (PKMS).- Successfully managed promotional requirements across the Southwest region of properties; averaging a monthly delivery of 50 promotional (PKMS) builds for events through Workfront- Provided comprehensive documentation on PKMS training- Trained individual properties on various PKMS components- Conceptualized and developed unique/complex PKMS promotional builds - Provided promotional consultancy to other members within the Southwest team as well as teams handling other US regions - Trained members within the Southwest team

Responsible for providing marketing and communications solutions/support to the executive directors of CDR Optimal Capital Group and its affiliated companies.Provided marketing and communication solutions to support executive directors of CDR Optimal Group and its affiliated companies• Assessed and reviewed marketing efforts and infrastructures upon onboarding• Initialized and properly rolled out Salesforce within executive level management• Conceptualized and developed the Adtigo brand (an investment advisory company, part of CDR Consulting Group)• Revamped all marketing collaterals across CDR Consulting Group, OCG and Adtigo• Planned and managed special events at industry meetings with clients• Reviewed and developed internal and external communication protocols

Las Vegas, Nv, Us

Designed and managed best-in-class special events and promotions being executed at Caesars Entertainment-owned Harrah’s Bally’s, Horseshoe and Caesars properties in the United States eastern and southern regions: Atlantic City, Philadelphia, Mississippi and Louisiana• Designed, developed and implemented seamless event programs alongside senior management and property special events managers• Analyzed customer data through reinvestment, proforma, postforma and expense sheets• Coordinated with special events teams in various properties to prepare event details/announcements and rules for property to execute• Reviewed and approved digital and direct marketing collaterals• Coordinated with direct marketing and APS teams in various properties to create APS programs used by both event guests and special events teams on property• Managed product vendors for giveaway events, from planning to delivery of the products on property• Tracked and accounted post-event financials for transparency and profit and loss analysis. • Processed various types of events including gaming tournaments, prize drawings, car, concerts and cruise certificate and other product giveaway events, increasing guest event participations that led to increased revenue and satisfaction scores towards the end of 2014

Chicago, Illinois, Us

Provided marketing support to all business lines and built frameworks for internal and external communications as a core member of an award-winning team• Provided marketing support expertise through delivery of corporate brand standards across all business lines, liaising withbusiness clients as part of organizing events and creating/procuring marketing collateral• Supported internal and external communications through management of internal and external websites, the property searchpage and the firm’s online emailing system• Orchestrated the firm’s winning bid for the International Property Awards (London), South East Asia Property Awards andPhilippines Property Awards - Best Property Consultancy category circa 2011 and 2012• Standardized all marketing collateral according to the firm’s global brand standards with emphasis on projectmarketing/landlord representation flyers, brochures and billboards• Contributed competitor activity data in the local competitor report used by firm management• Coordinated the successful firm-wide brand transition, from “Jones Lang LaSalle Leechiu” to the global brand “Jones LangLaSalle”• Coordinated the firm’s most recent Philippines business districts map project for clients and industry partners

Deerfield, Illinois, Us

Internship under the Legal Department - Litigation and Employment Team

Bachelor Of Arts (B.A.) (Hons.), Business Management

Edexcel Btec Higher National Diploma, Business Administration Major In Finance