Melanie Briot Email & Phone Number

France

Premier Groupe Média sur le digital en France, Le Groupe Figaro couvre 38 millions de visiteurs uniques chaque mois à travers l’ensemble de ses marques. Le Groupe détient 3 portails d'annonces immobilières, dont Figaro Immobilier qui est le 1er média immobilier et le 3ème portail immobilier français (4,3M de visiteurs uniques / mois). Dans ce cadre, je suis responsable du média pour les portails immobiliers du Groupe Figaro : - Piloter et animer les accords de partenariats existants- Développer des relations à long terme avec les partenaires en optimisant les solutions médias- Concevoir et proposer des dispositifs de communication sur-mesure pour les partenaires en fonction de leurs objectifs médias : notoriété, trafic, conversion- Coordonner la mise en place des campagnes et des intégrations auprès des équipes internes (développeurs, UI/UX, data analyst, relation client)- Travailler en relation avec la régie et la rédaction pour élaborer des campagnes médias innovantes- Piloter la mise en place d'échanges de visibilité avec des salons (dont MIPIM, Equita Lyon, Cannes Yachting Festival)- Suivre et optimiser les résultats des partenariats afin de garantir leur satisfaction et leur rétention- Identifier des leviers pour optimiser les partenariats (en particulier les leads)- Prospecter et négocier de nouveaux accords de partenariats pertinents et créateurs de valeur- Suivre les objectifs fixésPerformance Marketing - Piloter et développer la performance marketing des produits- Accompagner les équipes marketing / sales dans la compréhension et mise en avant de la performance

- Defined and implemented content strategy : managed the editorial calendar, wrote the brand contents (newsletters, social media)- Built and set up the marketing automation strategy- Led a crowdfunding campaign successfully- Represented the brand during major events (including VivaTechnology and Startup for kids)

Neuilly-Sur-Seine, Île-De-France, France

In charge of the following business units : JCDecaux Airport France (French regional airports) and Artvertising (XXL formats on historical monuments under renovation)- Media strategy:* Elaboration of custom-made recommandations for national and international brands, in their DOOH and OOH communication=> Non-exhaustive list of industries : entertainment, jewelry, fashion, services, well-being, tourism, automobile, beauty* Creation of special offers to address yearly events (Cannes Film Festival, Cannes Lions, TFWA....)- Product marketing & brand strategy*Elaboration of storytelling*Elaboration and monitoring of the marketing offer - products, prices and marketing tools- Data & programmatic*Responsible for the launch of the first airport audience measurement, for French regional airports*Implementation of the switch of JCDecaux Airport digital assets into programmatic mode*Analysis of passenger traffic and targets- Web-marketing / brand content*Responsible for "Airport regions" & "Artvertising" categories on JCDecaux France website (https://www.jcdecaux.fr/)*Writing and publishing of new contents*SEO optimization*Launch and monitoring of an Ipad application for salesforce in partnership with Salesapp- Business development* Application to call for bids : elaboration of the marketing offer* Coordination of the new offers - Management of an intern and a work-and-study program student

Paris

In charge of Chloe, Miu Miu & Balenciaga fragrances.From May to June, 3 extra brands : Marc Jacobs, Tiffany & Bottega Veneta. - Carried out 360° partnerships in autonomy from the brief to the execution (100% digital partnership with ELLE, drive-to-store operation with Stylist magazine, collaboration with My Little Box)- Executed the media plans (TV, digital, OOH, print): briefed the agencies, coordinated the campaigns & conducted launch reports- Analyzed the sell-in / sell-out sales with extractions of NPD consumer research panels & elaborated recommendations - Studied the competition regularly (360° study on Mon Guerlain, best practices, onboarding on Burberry)- Created & managed the production of marketing & sales tools : product cards, product presentation briefcases Skills developed :- knowledge of the cosmetic industry / trends / latest innovations- coordination- project management (quality, costs & timings)- creativity- storytelling- flexibility- autonomy- initiative - multi-tasking

Drogenbos, Belgium

Belgium-Luxembourg subsidiary – Sales department- Analyzed weekly sales & created an Excel follow-up tool - Conducted a market study on a premium customer base & defined a personalized offer - Created sales tools (accessories brochures, prices notices)Skills developed :- Quantitative analysis & strategic recommendations- Solid knowledge of Excel- Leadership & initiative- Flexibility- Public speaking- Synthesis- Knowledge of the automobile market

Paris

In charge of Issey Miyake, Elie Saab & Burberry fragrances - Prepared the Tax Free World Exhibition in Cannes : prepared the mock-ups & visuals, prospected for the furniture of the Zadig&Voltaire stand, carried out the creation of an Ipad application & introduced the Issey Miyake launch to B2B customers- Created & managed the production of marketing & training tools : sell-out guide, shelf-stoppers- Elaborated launch reviews and recommendations of in store animations - Monitored and analyzed sell-in & sell-out sales on a monthly basisSkills developed :- Priorities management- Organisation- Rigor - Autonomy- B2B relationship - Multi-tasking- Event management- Synthesis- Solid knowledge of the fragrances market- Solid knowledge of the specificities of Travel retail

Région De Paris, France

- Participated to product development : helped define 2016/2017 innovation concepts, wrote creative briefs and product labels, carried out the partnership with support teams (regulation,R&D) & agencies (creation, translation)- Participated to innovations : research of concepts, names & sourcing of ingredients- Monitored and analyzed Melvita sales on a monthly basis Skills developed :- Creativity- Semantic facility- Rigor, attention to details- Time management- Priorities management- Innovation & pro-activity- Analysis - Knowledge of the cosmetic industry

Nantes

- Wrote a guide introducing the Citizenship and Territories Mission’s role to new agents- Analyzed the communication within the Mission and recommended improvement lines- Organised and conducted interviews for the implementation of an intranet community spaceSkills developed:- Writing- Coordination- Autonomy- Analysis- Initiative- Relationship

Master En Management - Programme Grande Ecole, Specialization In Marketing For Product Manager - Digital Marketing Option

Triple accreditation : AMBA, AACSB International & EQUIS Ranked in the TOP 50 Masters in Management by the Financial Times - 2021

Marketing Studies In The Philippines, Exchange Program With Audencia

International marketing, export marketing, advertising management, cross-cultural management

Khâgne-Hypokhâgne (Classe Préparatoire Littéraire), French Literature, Philosophy, History, Geography, English Literature And Translation

Two years of intensive training for business schools

High School Diploma – Literary Section – Awarded With Honours