Melanie Briot Email & Phone Number

France

Premier Groupe Média sur le digital en France, Le Groupe Figaro couvre 38 millions de visiteurs uniques chaque mois à travers l’ensemble de ses marques. Le Groupe détient 3 portails d'annonces immobilières, dont Figaro Immobilier qui est le 1er média immobilier et le 3ème portail immobilier français (4,3M de visiteurs uniques / mois). Dans ce cadre, je.

- Defined and implemented content strategy: managed the editorial calendar, wrote the brand contents (newsletters, social media)- Built and set up the marketing automation strategy- Led a crowdfunding campaign successfully- Represented the brand during major events (including VivaTechnology and Startup for kids)

Neuilly-sur-Seine, Île-de-France, France

In charge of the following business units: JCDecaux Airport France (French regional airports) and Artvertising (XXL formats on historical monuments under renovation)- Media strategy:* Elaboration of custom-made recommandations for national and international brands, in their DOOH and OOH communication=> Non-exhaustive list of industries: entertainment.

Paris

In charge of Chloe, Miu Miu & Balenciaga fragrances.From May to June, 3 extra brands: Marc Jacobs, Tiffany & Bottega Veneta. - Carried out 360° partnerships in autonomy from the brief to the execution (100% digital partnership with ELLE, drive-to-store operation with Stylist magazine, collaboration with My Little Box)- Executed the media plans (TV.

Drogenbos, Belgium

Belgium-Luxembourg subsidiary – Sales department- Analyzed weekly sales & created an Excel follow-up tool - Conducted a market study on a premium customer base & defined a personalized offer - Created sales tools (accessories brochures, prices notices)Skills developed:- Quantitative analysis & strategic recommendations- Solid knowledge of Excel- Leadership.

Paris

In charge of Issey Miyake, Elie Saab & Burberry fragrances - Prepared the Tax Free World Exhibition in Cannes: prepared the mock-ups & visuals, prospected for the furniture of the Zadig&Voltaire stand, carried out the creation of an Ipad application & introduced the Issey Miyake launch to B2B customers- Created & managed the production of marketing &.

Région De Paris, France

- Participated to product development: helped define 2016/2017 innovation concepts, wrote creative briefs and product labels, carried out the partnership with support teams (regulation,R&D) & agencies (creation, translation)- Participated to innovations: research of concepts, names & sourcing of ingredients- Monitored and analyzed Melvita sales on a.

Nantes

- Wrote a guide introducing the Citizenship and Territories Mission’s role to new agents- Analyzed the communication within the Mission and recommended improvement lines- Organised and conducted interviews for the implementation of an intranet community spaceSkills developed:- Writing- Coordination- Autonomy- Analysis- Initiative- Relationship

Master En Management - Programme Grande Ecole, Specialization In Marketing For Product Manager - Digital Marketing Option

Triple accreditation : AMBA, AACSB International & EQUIS Ranked in the TOP 50 Masters in Management by the Financial Times - 2021

Marketing Studies In The Philippines, Exchange Program With Audencia

International marketing, export marketing, advertising management, cross-cultural management

Khâgne-Hypokhâgne (Classe Préparatoire Littéraire), French Literature, Philosophy, History, Geography, English Literature And Translation

Two years of intensive training for business schools

High School Diploma – Literary Section – Awarded With Honours