Michael Broschart Email & Phone Number

Bend, Or, Us

Bend, Oregon, United States

Portland, Oregon Area

Specializing in human-centered e-commerce UX/UI solutions and co-developing business strategies in small to medium size businesses. Worked with startups and Fortune 500 companies to increase their online sales, improve marketing campaigns, modernize brand identity, and optimize UX/UI design processes across client teams.• Contributed to a small and efficient UX/UI team recognized for human-centered design expertise to help McAfee and Johnson Controls realize large multi-user interactive projected displays, collaborative touch-tables and unique storytelling through dynamic video displays while working at Downstream.• Excellence in leading UX strategy, cultivating UI design processes and having an iconoclastic attitude earned me a design director role at Clearform where I continued to launch successful six-figure projects for seven years.• Launched a new activity-based social app (iOS & Android) powered by AI and deep learning systems called LetzDoIt that was recognized in the Portland Business Journal

Bend, Oregon, United States

Formula.Monks is the tech pillar of Media.Monks, owned by London-based S4Capital, the publicly-traded new age, new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018. TheoremOne merged with Media.Monks in May 2022.Formula.Monks is where the tech services live:https://www.linkedin.com/company/formulamonks/https://www.formula.co/We’re a global consulting firm driving purposeful, AI-powered transformation for all aspects of enterprise organizations. Our clients are household names and Fortune 100 companies: Walmart, Meta, CAT, Johnson & Johnson, Morningstar, and hundreds more. We work with the largest internal operations systems in the world, and we bring a level of enterprise expertise, long-term strategic thinking, and a human-centered approach to designing tech and AI solutions to transform our clients’ businesses.Our service lines are varied, and if you want a full list, you can check out our website. But here are a few samples of our work: Built & matured Morningstar’s Center of Excellence: a second HQ in Bogota housing 150+ employees with unparalleled physical and ISO certified cyber securityDesigned and built an IoT-enabled inventory tracking platform to improve CAT’s supply chain cash flow by more than $1 billionTransformed Maersk’s asset tracking system to provide to-the-minute updates on location, temperature, and humidity for 3.8 million containersOur goal is to unlock growth potential for clients that already dominate their industries, and we do that with the best and biggest in the world. Interested in working with us? Drop me a line and let’s see if there’s a fit.

Bend, Oregon, United States

TheoremOne merged with Media.Monks in May 2022.

Portland, Oregon Metropolitan Area

Lead visionary design execution and user research for Wells Fargo corporate banking solutions.

Portland, Oregon, United States

Worklete is advanced technology for frontline teams that reduces injuries by 53% using predictive analytics and smart skill-building. It supercharges managers' effectiveness and gives time back to frontline teams, saving customers millions of dollars a year in injury-related costs and inefficiencies.Leading the UI design, I helped Worklete pivot from their legacy desktop experience to a native iOS/Android app in less than four months. We utilized a modern design system and a component-based development approach to expedite build time from customer feedback and user testing. This allowed an MVP to be quickly ramped up as a customer-facing app that scaled quickly as Worklete onboarded paying customers.

This small and unapologetic digital agency who thrives on taking a solution agnostic approach hired me for my expertise in UX, detailed and methodical design process, empathetic leadership style and strong communication to lead enterprise UX projects and grow their UX/UI team. • Promoted from Sr. UX Design lead to Assoc. Director of UX in 3 months from over delivering on UX process adoption, client presentations and stepping up in a leadership role when the team needed strong direction.• Established a new level of organization and documentation of work which increased efficiencies in project management, knowledge transfer and on-boarding new hires.• Patience, empathy, and attention to detail when listening created a safer environment where co-workers felt more freedom to share which improved the overall well being of the company.• Recommended and led implementation of Invision’s DSM (design system manager) which reduced product launch timelines, optimized UI design process to scale quickly as we added more team members, increased efficiencies in development team knowledge transfer and became the single source of truth for faster stakeholder approval.• As the team lead on Providence Health Plan UX projects I helped break down the large, complex and confusing health insurance buying process into Turbo Tax-like simple experiences. This reduced cognitive load, enhanced trust through transparent empathetic language and improved usability through a modern UI design system.

As a team of two we were contracted by Wonolo, an on-demand digital staffing platform that is changing the way businesses find talent for their immediate labor needs to audit and improve their customer experience and marketing strategy.• Increased new customer sign ups by streamlining the on-boarding process with clear & simple conversational language, shorter more intuitive steps, accessible & friendly UI to reduce cognitive load and validated ux/ui solutions through extensive user-testing.• Improved the overall mobile app experience by performing an undercover on-site job audit as a Wonoloer (worker who performs a job). New insights & recommendations led to large gains in job completion rates, worker-to-employer satisfaction, higher percentage of repeat job offers and increased ratings in the App Store. • Fully overhauled the administrative web app UX & UI to optimize scheduling, job tracking, and managing multiple job locations through a real-time analytic-centric dashboard giving employers unprecedented observability into all aspects of their workforce. This reduced errors in posting jobs, calls to support and increased profitability.

Portland, Oregon Metropolitan Area

Portland, Oregon Metropolitan Area

Augmented the brand design team as the solo UX designer to bring adidas’s 2020 brand direction to life on its internal Brand Expression Platform (BEP). The challenge was to redesign the platform away from being a transactional gateway of downloadable brand assets into an immersive experience platform that galvanizes and inspires users to engage and learn through the 2020 Brand Expression.• Implemented new UX processes to their design team yielding faster stakeholder approval through rapid iterative design and research based validation.• Improved 3rd-party development hand-off with immersive interactive prototypes reducing the need for annotations and shortening overall project timeline.

Portland, Oregon Area

Clearform is a strategic user experience consultancy specializing in the design of branded user-centered experiences for mobile, web, and enterprise applications.As a Design Director:Passionately led and managed UX/UI design projects with a human-centered focus in partnership with clients to solve complex business challenges through intuitive digital interactions. Translated client needs to design strategy, researched market position and trends and developed UX workshops from user research insights. Optimized UI design teams with customized workflows, style guides, research insights and team building events. Facilitated rapid on-boarding and managed diverse working styles when collaborating with client’s creative team. Ensured compliance with brand guidelines, time tracking, budgeting and overall client feedback. Collaborated with directors on SOWs, project plans/scopes, bid reviews, staffing/hiring and designing pitch decks for prospective work.As a Sr. UX/UI Designer:Efficiently executed design projects across enterprise, mobile, responsive web and embedded technology platforms for startups & Fortune 500 companies using a human-centered approach for UX & UI design. Intuitively adapted proven UX strategies through user research, job shadowing, persona definitions, feature post-ups, affinity diagrams, user flows, information architectures, wireframing, prototyping and usability testing. Translated insights from UX research, workshops and user-testing into successful UI design systems. Led UI design teams and collaborated with SMEs and client-side creative teams to realize mobile apps, enterprise software solutions, responsive websites and multi-platform delivery systems.

Portland, Oregon Area

Collaborated in strategic site-wide visual updates for seasonal changes, sale events, holidaysand A/B testing of new UI styles.• Designs directly contributed to over one billion in mobile sales for 2014• Meticulous design style and work-flow optimizations lead to pioneering a new interactive style guide specific for the e-commerce department.

Portland, Oregon Area

As a full-time dedicated mid-level interactive design resource, I empowered the e-commerce team in conceptualizing, wireframing, designing and producing development-ready assets across desktop, mobile, email marketing and microsites for Columbia and its sister brands: Mountain Hardwear, Sorel, Montrail and Prana. Worked closely with brand managers to assure designs met corporate guidelines and held weekly presentations to c-level directors for approval. Collaborated with QA team to run A/B tests and constantly iterated design styles to meet consumer insights provided by the marketing team. Executed seasonal refreshes, e-mail marketing campaigns, video game designs, landing pages, mobile app UI assets and modeled select men’s outerwear for the product catalog.

Corvallis, Oregon Area

Collaboratively taught Oregon State University’s - School of Design & Human Environment; New Media course (DHE 328) designing mobile applications.In this class, students learned how to design interactive experiences that simply and delightfully met the functional and aesthetic needs of their app's target audience. The class provided students with processes & tools they needed when considering the human experience of what they design.Each student worked collaboratively to research, design, test, refine, prototype and document a mobile app. They learn new software and processes that current professionals use in the industry. Students produced a final mobile app and documentation that could be used by a developer to build their mobile app.Course outcomes • effectively communicate the conceptual intent of an interactive mobile app before it has been designed • create and share interactive prototypes with others in a structured manner with the goal of obtaining unbiased user feedback • translate qualitative research results into actionable design direction • design a visual user interface that honors the functional and design intent set by application wireframes • develop clear, concise, structured and thorough design documentation and accompanying design assets to guide the development of a digital mobile app

Corvallis, Oregon Area

Student Multimedia Services provides multimedia facilities, media equipment and technical support for students and faculty presenting academic work.As team lead, I managed student workers and helped maintain an efficient working environment that facilitated services to all OSU students and faculty members.Student worker duties included: - large format printing - copying - laminating - poster mounting and finishing - photographic prints and presentations - digital video production - analog to digital scanning - software troubleshootingI also worked directly with students and faculty to help them learn the basics of poster design, power point presentation design, setting up files for large format printing and understanding complicated software.

San Francisco Bay Area

- Created new identity system, brand guidelines and website style guide- Developed new photography technique to uniquely position Star Real Estate's property listings above their competition- Instituted and designed regular electronic e-mail marketing campaigns to boost website traffic and increase potential buyer signups 316%- Redesigned Star Real Estate's website and property listing website templates resulting in 180% increase in mobile signups

San Francisco Bay Area

Collaborated with the CEO on business development to help bring her idea of becoming the quintessential online luxury dog marketplace with: - creative direction - investment pitch deck design - product photography & styling - lifestyle photography - front-end web design - electronic & print marketing campaigns - environmental installations - event design/planning - setting up fashion shows both in the US and in JapanThis idea became a reality when we were asked by New York Pet Fashion Week to be the exclusive retailer of their first annual New Year Dog Party fashion show in Tokyo, Japan.We grew from selling a handful of regional dog fashion products to being the exclusive retailer of 15+ international pet fashion brands in nine months. We branched out into holding events in San Francisco & Los Angeles along with supporting non-profits like PAWS to help cats, dogs and wild animals go home and thrive.

San Francisco Bay Area

Business 2.0 was a monthly magazine publication that chronicled the rise of the "New Economy". It enjoyed extraordinary early growth in readers and advertising, selling more than 2000 advertising pages in just its second full year of publishing, believed to be a record for an American monthly newsstand magazine.Working on the last issue of Business 2.0's magazine I created artwork for feature articles, designed infographics and elevated the design of old layouts under the creative direction of Eric Siry. Because of the accelerated speed and expert level of design execution in such a short time period; Mr. Siry aided me in securing a top interview spot for a senior design position at Wired magazine.

Bingen, Wa

Insitu is an industry-leading provider of information for superior decision making. The company creates and supports unmanned systems and software technology that deliver end-to-end solutions for collecting, processing and understanding sensor data.During Insitu's early growth stages they needed a way to rapidly educate globally deployed teams to support unmanned aircraft maintenance, launching, recovery, piloting and scanning activities.I helped build up Insitu's first video based educational department while supporting photography and video marketing needs.Dubbed "The Hollywood Department" we continued to improve our processes to scale across a multitude of different filming environments: studios, hangers, classrooms, ship decks, outdoor airfield testing sites and other remote landscapes day and night.

Hood River, Or

Rapid iterative UI e-commerce design for a brand new outdoor retailer, digitized slides & instructional content for web, produced photo galleries & product pages, retouched product & lifestyle photography and supported the development team's needs.http://www.outdoorplay.com/