Birdal Simsek Email and Phone Number
Breaking Limits • INFJ-A EightAiming to continuously improve through consistency, discipline, determination, resilience, fearlessness, open-mindedness, passion, creativity, and calculated risk-taking.
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Global Head Of Business ExcellenceKingspan GroupAmsterdam, Nh, Nl -
Global Head Of Business ExcellenceKingspan Group Jan 2023 - PresentKingscourt, Cavan, IeResponsibilities:• Coverage: Global, reporting to the CCO;• Develop and implement sales force effectiveness initiatives, including sizing and structure, territory optimization, and incentive compensation plans. Set up infrastructure and systems in close alignment with Commercial Excellence team (CRM, Analytics, Dashboards, Insights, etc.) and ensure high data quality and utilization;• Conduct comprehensive market analysis and research to identify market trends, customer insights, and competitive intelligence;• Conduct various types of business analyses: pipeline, won/loss, gap, margin, pricing, predictive, performance, prospective, regenerative, prescriptive;• Creation and implementation of a global standard for reporting, processes, best practices, and M&A integration;• Drive the systematic generation of insights and generating recommendations for the C-Suite;• Analyze, monitor and benchmark business and supply chain performance against internal and external metrics for optimization;• Coach and train commercial teams during execution of improvement plans, to help create a standardized and self-sustaining continuous improvement culture across the global organization;• Provide strategic and tactical leadership for operational and commerical excellence and assume overall responsibility for process improvement for commercial functions;• Guide and support automation of processes in coordination with IT project teams and in alignment with existing and potential technological applications;• Aid in the development of customer service models that enhance service efficiency and customer intimacy;• Drive customer account profitability practice; • Ongoing optimization of ROI to drive decisions, and make proposals on where to stop and/or start investing;• Leverage and embed KPI’s which will be used to manage and develop the gross to net, ROI, sales strategies;• Provide financial analysis, providing necessary insight and clarity to support decisions. -
Director Of Business Strategy & Analytics | EuKingspan Group May 2022 - Sep 2023Kingscourt, Cavan, IeResponsibilities:• Countries: BeNeLux, France, Norway, Sweden, Finland,Baltics, Germany, Austria, Switzerland, Denmark, Poland, Czechia,Balkan;• Owner/Trainer (MS Dynamics, Cognos, PowerBI);• Frequent traveling for on-location training and meetings;• Strategy development and implementation (short, middle, and long term);• Project development, execution, management and coordination;• Transforming existing frameworks to clean-up and improve data quality;• Development of benchmarks and KPI’s with the use of MS Excel dashboards, MS Dynamics,PowerBI, as well as implementation, and management of KPI's to support management;• Implementation of various strategic models (SWOT, PESTEL, Scenario Planning, Business ModelCanvas, GAP analysis) for strategy development;• Development, execution, and management of trainings for country directors, sales people,marketing, technical service, and customer service in processes and tools, and other/newinitiatives/projects targeted at business improvement;• Development and analysis of business cases, including (but not limited to) forecasting expectedrevenues, margins, and profits;• Quantitative & qualitative analysis development and implementation: internal and external,ranging from business and customer analyses to competitive and market analyses;• Working with the Product Development & Innovation department on the strategic positioning and implementation of new/improved products;• Coordinating and structuring the Technical Service, Customer Service, Marketing, Production,Innovation, and Sales departments, through the development of uniform processes andcommunication channels;• Enabling the use of conversion rate calculations for forecasting, production planning etc;• Integrating acquired businesses in strategy and analyses;• Identifying opportunities for quick wins;• Development, execution, and management of a data-driven sales strategy with Business andMarket Intelligence. -
FounderMaunarific May 2014 - PresentRotterdam, NlMaunarific is a non-profit organization for nature conservation efforts, as well as child and animal welfare.Responsibilities:• Deliver services that enhance awareness and promote responsible use of natural resources, alleviate poverty in minors, and increase the welfare of stray animals in need of care;• Guide a master naturalist program - both standalone and one that will place volunteers with local groups and outdoor recreation ventures lacking the capacity - to provide rigorous assistance for their field-based naturalists, outreach volunteers, and program instructors. -
Director Of Business Strategy & Analytics | Eu & LatamKardex Mar 2021 - Apr 2022Zurich, ChResponsibilities:• Regional Countries (Southwest Europe): Netherlands, Belgium, Luxembourg, France, Spain, Portugal, Italy;• Regional Countries (Latin America): Colombia, Brazil, Argentina, Chile, Panama, Costa Rica, Peru, Uruguay;• Key User/Trainer CRM (Salesforce, Hubspot, LinkedIn Sales Navigator, PowerBI);• Developed, implemented, and managed a Targeted Sales Approach on Regional scale. Global adoption in 2022;• Improved the Win rate of the Region in 2021 from 22% in 2019 to 32% in 2020 to 40% in 2021;• Leading the transformation of the global marketing strategy from product-oriented content production to (consultative/complex) system-oriented content production. Evolving the content from a Technical Solution Descriptive flyer to an immersive Customer Journey case study;• Strategy development and implementation (short, middle, and long term);• Transforming existing frameworks to clean-up and improve data quality;• Preparation of business reviews and development of benchmarks and KPI’s with the use of MS Excel dashboards, Salesforce, PowerBI, as well as implementation, and management of KPI's to support management within the region with improving autonomous activities;• Implementation of various strategic models (SWOT, PESTEL, Scenario Planning, Business Model Canvas, GAP analysis) to aid in strategy development;• Development, execution, and management of trainings for country directors, sales people, marketing, service employees, distributors, and agents in Salesforce and other/new initiatives/projects targeted at business improvement;• Development and analysis of business cases, including forecasting expected revenues, margins, and profits;• Quantitative & qualitative analysis development and implementation: ranging from business and customer analyses to competition and market analyses;• Development, execution, and management of a data-driven sales strategy with Business and Market Intelligence;• Became the Nr. 1 Region globally in Data Quality. -
Senior Business Analyst | Eu & LatamKardex Apr 2019 - Mar 2021Zurich, ChResponsibilities: • Regional BA;• Countries (Europe): Netherlands, Belgium, Luxembourg, France, Spain, Portugal, Italy;• Countries (Latin America): Colombia, Brazil, Argentina, Chile, Panama, Costa Rica, Peru, Uruguay;• Indirect Country: South Korea• Key User/Trainer CRM (Salesforce, Hubspot, LinkedIn Sales Navigator);• Frequent traveling for on-location training and meetings;• Strategy development and implementation (short, middle, and long term);• Project development, execution, management, and coordination;• Cross-regional project initiation and support (duplication of projects: UK/Nordics & APAC);• Transforming existing frameworks to clean-up and improve data quality;• Preparation of business reviews and development of benchmarks and KPI’s with the use of MS Excel dashboards and Salesforce, as well as implementation, and management of KPI's to support management within the region with improving autonomous activities;• Implementation of various strategic models (SWOT, PESTEL, Scenario Planning, Business Model Canvas, GAP analysis) to aid in strategy development;• Development, execution, and management of trainings for country directors, sales people, marketing, service employees, and distributors in Salesforce and other/new initiatives/projects targeted at business improvement;• Development and analysis of business cases, including (but not limited to) forecasting expected revenues, margins, and profit;• Close cooperation with the regional and local marketing departments and the senior management (regional director and country directors) for business development, improvement and growth;• Quantitative & qualitative analysis development and implementation: internal and external, ranging from business and customer analyses to competition and market analyses;• Identification and execution of opportunities for improvement on all activities;• Development, execution, and management of a data-driven sales strategy with Business and Market Intelligence. -
Global Business Analyst To The CeoSamskip Mar 2017 - May 2019Rotterdam, NlResponsibilities:• Implementation and management of various tasks in cooperation with the CEO, CFO, CCO, and the Senior Management of 15 countries/5 continents: - Europe: Netherlands, Germany, UK, Denmark, Norway, Sweden, Germany, Lithuania, Poland- Asia: China, South Korea, Vietnam- North America: USA- South America: Brazil- Oceania: Australia;• Quantitative & qualitative analysis development and implementation: internal and external (including SWOT, Scenario Planning, PESTEL), ranging from business and customer analyses to competition and market analyses;• Identification and execution of opportunities for improvement on all activities;• Cost-benefit analysis development and assessment;• Problem definition, issue identification, and solution development and implementation;• Improvement plan development, implementation, and management;• Project development, management and coordination;• Change & integration plan development, implementation, and management of acquired businesses;• Coordination of various workflows of operational and financial activities in 15 countries;• Development, implementation, and management of a sales plan to regain lost customers;• P&L analysis and reporting;• Development of a client-based cost allocation model;• Creation of a customer valuation process on EBITDA level, segmented in customer groups, subdivided and detailed to the individual customer level;• Spotting of market trends and the translation to propositions;• Preparation of business reviews and development of benchmarks and KPI’s with the use of dashboards and the internal CRM system;• Development of competitor matrices for alignment, structuring, and (re)positioning;• Development of whale analyses on customer profitability;• Development of a strategy to approach newly identified markets and the positioning of the new services;• Development of a sales plan for an effective approach to the targeted markets. -
Strategy ConsultantGroupe Rocher Sep 2013 - Feb 2017Issy-Les-Moulineaux, Île-De-France, FrResponsibilities:• Active for the 'Flormar' brand's retail stores in The Netherlands;• Strategy development and implementation (short, middle, and long term);• Project development and management (improvement, change, and growth);• International relationship management (contract (re)negotiations, supply chain optimization, and marketing);• Procurement management with suppliers (negotiations and optimization);• Crisis management (salvage, rebuilding, change management);• Growth strategy definition and implementation (organization culture improvement management, employee retention and growth management);• Initiative and project development for improved sustainability;• Development of an implementation plan for sustainability initiative and project;• Development and implementation of a work coaching plan;• Development and implementation of a performance coaching plan;• Development and implementation of an employee satisfaction survey and action plan for improvement;• Incentive system development and implementation (bonus system for sales people, promotion trajectory development);• KPI development and implementation for performance management;• Development, implementation, and management of a leadership improvement program;• Development and implementation of reporting tools;• Structuring and streamlining of the operational activities of employees. -
Personal TrainerSportcity Mar 2011 - Aug 2015Amsterdam, North Holland, NlResponsibilities:• Active as We ARE Fitness;• Individual physical coaching/training (strength training, isolation, functional, weight loss);• Acquisition, ongoing communication and building a trusting relationship with the variety of customers with unique personalities and backgrounds;• Motivation development and management;• Progressive and proactive mindset development, growth, and management;• Tailored dietary consulting;• KPI development, implementation, and management of the performance of customers;• Tailoring a personal growth plan for customers based on customer wishes;• Development, implementation, and management of an action plan to achieve the growth plan;• Influential speaking for a buy-in from change resistant individuals;• Indoor and outdoor group training (small (4-6), midsized (7-12), and large groups (13-20);• Marketing strategy development, implementation, and management.
Birdal Simsek Education Details
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Vrije Universiteit Amsterdam (Vu Amsterdam)Strategy And Organization -
University Of FloridaFire And Disaster Management -
Vrije Universiteit Amsterdam (Vu Amsterdam)International Business Administration -
Rotterdam School Of Management, Erasmus UniversityBusiness Administration
Frequently Asked Questions about Birdal Simsek
What company does Birdal Simsek work for?
Birdal Simsek works for Kingspan Group
What is Birdal Simsek's role at the current company?
Birdal Simsek's current role is Global Head of Business Excellence.
What schools did Birdal Simsek attend?
Birdal Simsek attended Vrije Universiteit Amsterdam (Vu Amsterdam), University Of Florida, Vrije Universiteit Amsterdam (Vu Amsterdam), Rotterdam School Of Management, Erasmus University.
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