Mary Beth Lytle Email & Phone Number

Apollo Beach, Fl, Us

Tampa, Florida, United States

I am not an agency. I am not an influencer. I am a small business. As a business owner and content marketer, I have noticed there are limited options when hiring outside social media marketing assistance. You either get an agency with big name clients where your business is not top priority, or you get a social media butterfly that is more interested in their own social media exposure than your own. So, I created Handle. Whether you need someone to audit your social strategy and train your team on the best practices, or you need someone to build customized and highly targeted ads for your business, Handle is the solution. Maximize your exposure and engagement and convert your audience into customers with a comfortable budget. I assist businesses and budgets, big and small. Let me help you connect with your customers and find the best plan that meets your needs.

Orlando, Florida Area

• Conceptualize, develop and execute digital content including social media campaigns, educational articles, pillar pages, landing pages, banner ads and more• Organize, manage and develop the inbound marketing and content strategy across ABC's digital presence to drive traffic to our website and elevate ABC’s domain authority• Maximize SEO of ABC’s website by tracking keywords and creating content to drive up search engine page rank• Manage all organic and paid social media campaigns for 130 locations• Script, storyboard and direct video and photography shoots• Generate creative ideas while problem solving in a fast-paced environment• Manage an in-house team as well as relationships with freelancers, influencers and outside agencies• Design digital and print advertising using Adobe Illustrator, Photoshop and InDesign• Photograph lifestyle, product and flat-lay images that would appear in print as well as digital advertising• Write creative ad copy• Write topical articles based on industry trends and highly searched keywords for ABC’s website to organically influence purchasing behaviors in the buyer’s journey while simultaneously boosting domain authority• Optimize, analyze and report paid social media performance• Uphold an on-going knowledge of social media algorithm updates, industry trends and popular culture trends to maintain relevancy

Disney Springs

• Developed and analyzed all organic and paid social media strategies for Chef Art Smith's Homecomin' in Disney Springs and 8 Splitsville Luxury Lanes locations• Designed ads for digital and print, including billboards, elevator wraps and Disney publications• Designed menus, internal signage and other corporate collateral• Created and optimized digital content to achieve corporate goals• Generated highly-engaged stories based on events occurring at these locations

Pittsburgh, Pennsylvania

• Developed a social media strategy to increase fundraising efforts• Managed 5 team members and over 200 volunteers• Maintained and reported health and state regulations

Tampa/St. Petersburg, Florida Area

• Assisted the Music Editor in daily tasks• Wrote concert briefs and reviews• Wrote album reviews under strict deadlines• Checked facts and provided research for other editors• Transcribed interviewsStayed aware of trending and up-and-coming artists

Bachelor'S Degree, Mass Communication/Media Studies

Activities and Societies: Vice President of Society of Professional JournalistsOverseas study in London and multiple locations in Ireland.

A.A, Journalism

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