- Collaborating with clients to understand their brand and creating custom design solutions that meet their needs.- Leading and managing a team of designers to ensure high-quality work.- Developing and executing brand strategies, including logo design and visual identity guidelines.- Creating visually appealing designs for various mediums.- Staying up-to-date with the latest design trends and tools.- Managing multiple projects and ensuring that deadlines are met.- Presenting design concepts to clients.- Collaborating with other teams to ensure design work aligns with overall business objectives.- Ensuring that all design work meets industry standards and best practices.- Overseeing the production process to ensure high-quality final products.

As the Executive Creative Director and Co-Founder of Zoo Studio, I am proud to have played a pivotal role in launching several mega campaigns that have made a significant impact on the market. Working closely with my Co-Founder, Mohammed Gadi, we collaborated with top-notch businesses to help them achieve their branding and promotional goals.One of our major achievements was launching the Almadar Ajaded 4G+ campaign, which garnered significant attention from the masses. We also successfully directed several campaigns for Libyana Telecom, including the 3xRamadan 2018 and Dokkan 2019 campaigns, which helped position the brand in the market.Apart from this, I was responsible for directing major business rebranding and development projects for companies like Havana Juice and Sofrajee. As a long-term brand consultant for our business partners, I provided invaluable insights that helped them achieve their branding goals and reach their target audiences effectively.Another significant responsibility of my role was managing the budget for advertising and promotional items, ensuring optimal utilization of resources to achieve the desired outcomes.Working alongside Geet Production, led by Director Abdo Geet, we improved the market quality of video advertising, delivering high-quality campaigns that resonated with our clients' audiences.Overall, I am thrilled to have been a part of such a dynamic and impactful people, helping businesses achieve their branding goals and taking their promotional efforts to new heights.

As the Brand Manager at Hexa Connection, I had the privilege of developing and executing the organization's brand strategy. My main responsibilities included overseeing the creation of brand guidelines, style guides, and brand vision to align with the organization's goals.I supervised media content to ensure that all communications and media actions were consistent with the brand strategy. I provided feedback on outsourced work and directed new project visuals to maintain the brand's consistency and quality across all channels.In addition, I created and managed promotional collateral, such as brochures and flyers, to promote the organization's products and services. I worked closely with the team to ensure that all marketing materials were aligned with the brand strategy.I also planned and executed all communications and media actions on all channels, including online and social media. This involved developing content calendars and creating engaging social media posts.Through my efforts, I contributed to positioning Hexa Connection as a leader in the industry with a brand that is synonymous with quality and innovation.Overall, my experience as a Brand Manager at Hexa Connection allowed me to develop my skills in developing and executing effective brand strategies while contributing to the growth and success of the organization.

As a Digital Marketing Specialist, my experience involved creating in-app banners to promote products, promotions, and vendors on the mobile app. I also created brand assets for Dokkan, such as a character and icons, to ensure consistency throughout the app.I analyzed client databases and created targeted push notifications to effectively engage users. I also categorized the products to make them more accessible to users.Throughout my time at the company, I provided feedback to the development team in order to improve the overall user experience. My contributions aided the app's growth and improvement.

As a Senior Designer at Rama Advertising, I played a vital role in creating launch campaign assets for luxury brands such as Chanel, Dior, Hermes, Burberry, and Alaia every two weeks. In addition to this, I provided brand consulting services to clients and briefed them on their requirements.I also conceptualized and designed Toyota Libya's monthly deals and was responsible for preparing files for our in-house printer. Through my work, I gained a deep understanding of brand strategy and layout principles, enabling me to create compelling marketing assets that met tight deadlines while maintaining high-quality standards.Furthermore, I maintained an archive of images, photos, and previous work products and prepared notes and instructions for workers who assembled and prepared final layouts for printing.Overall, my experience at Rama Advertising helped me develop crucial skills in brand consulting, design conceptualization, and file preparation. I am proud of the work I accomplished while at Rama Advertising and am excited to apply these skills to future roles.

In my role as Creative Director & Designer, I fostered a creative environment for my team and ensured the highest standard of creative output. I managed multiple projects from start to finish, adhering to deadlines, and providing final approval before presentation.My responsibilities also included developing advertising and promotional campaigns, pitching concepts to clients, and presenting to directors. I maintained open communication with clients to keep them informed and addressed any issues that arose.In addition, I demonstrated a solid understanding of the commercial aspects of the agency or marketing department. I also managed and hired the creative team, creating a cohesive and collaborative work environment.

As a Senior/Package Designer at Touch Marketing & Advertising, my main responsibility was overseeing packaging and product design for Rabah Printings. I collaborated with cross-functional teams and customers to ensure that the final product met their specifications. I also provided models and prototypes for AlMarai Alibyah, and prepared final production files for major packages providers such as Tetra Pak and Combibloc.Throughout my time at Touch Marketing & Advertising, I gained a deep understanding of the design process, including prototyping and file preparation for production. This experience allowed me to develop a keen eye for detail and a passion for design innovation. I evaluated the feasibility of design ideas based on factors such as appropriate materials, production costs, and customer needs.Overall, my experience as a Senior/Package Designer at Touch Marketing & Advertising has allowed me to develop a comprehensive understanding of the end-to-end design process and collaborate effectively with cross-functional teams to deliver products that meet the needs of customers.

As one of the organizers of Earth Hour in Libya for two consecutive years, I gained experience in event planning and project management. I collaborated with fellow organizers and volunteers to plan and execute the event, including developing promotional materials to encourage participation.During the event, I assisted in coordinating activities and managing logistics to ensure a smooth and successful event. My involvement allowed me to contribute to a cause that is important to me while gaining valuable experience in event planning.