Building user stories about asset needs, and translating them into DAM planning and implementation. Workflow analysis and optimization; asset migration; user management; metadata and taxonomy; user training and onboarding.

Create compelling promotional and instructional materials for thousands of dealerships across the U.S. and Canada; developing better tools for our sales force, delivering high-end advertising collateral to our clients, and opening a new revenue stream for our Creative Services Department.

Part of my role as digital asset management specialist was to organize and create a more efficient workflow for key assets. Tire images, being the key assets pushed through to multiple websites, were highly unorganized and there was no clear understanding cross-departmentally of how those assets were being used. I worked with Supply Chain to outline a proper process for naming conventions, preventing assets from being mislabeled and incorrectly populated to our websites. I have researched and… Show more Part of my role as digital asset management specialist was to organize and create a more efficient workflow for key assets. Tire images, being the key assets pushed through to multiple websites, were highly unorganized and there was no clear understanding cross-departmentally of how those assets were being used. I worked with Supply Chain to outline a proper process for naming conventions, preventing assets from being mislabeled and incorrectly populated to our websites. I have researched and vetted multiple companies for a possible software solution. I attended the Henry Stewart DAM conference in 2011, where I was immersed in all things asset management. I have familiarity with taxonomy, cataloging, metadata, and the lifecycle of an asset. Show less

As part of the Creative Services Department, I helped shape and maintain the Dealer Tire brand, internally and externally, as the innovative, forward thinking, fast paced and award winning company it has become today. Projects include: annual reports, corporate artwork, logos, front-end web design, training materials, sales collateral, trade show design.

Over the course of my board position, I have volunteered to help plan and execute multiple events, with an emphasis on sustainability initiatives including recycling and food donation. I have set up and broken down many gallery shows, and have extensively photographed many events. I also photographed the winning entries of the 2011 Cleveland Design Competition, for use in the event booklet, as well as a dedicated event website.

Oversaw the day-to-day activities at the Instructional Resource Center. Obtained my M.Ed. in Instructional Technology. (learning theories, online learning, design, research)