Mike Bunnell Email & Phone Number

California, United States

Sacramento, California Area

• Work with enterprise correspondents to produce linear and digital content that over-performs on the Web, social media, and OTT platforms while building brand and sub-brand recognition.• Develop, launch, and grow experimental, digital-first community engagement projects. • Produce special projects for linear, OTT and digital platforms.

Worldwide

• Content production, management, and syndication.

San Francisco Bay Area

• Grew global partnerships with content providers, syndicators, and show teams.• Developed and led programming partner onboarding process, then ensured proper technical and operations standards for deliverables.• Resolved rights, clearances, and standards & practices issues.• Implemented changes to global distribution systems, increasing the reliability and efficiency of content sharing workflows while also lowering costs.• Directed acquisition, formatting, localization, and distribution of series and one-offs for broadcast and digital use in the U.S.• Special projects management for ad sales, affiliate marketing, social media and multi-platform digital syndication.• Successfully hired and managed a scalable department of editors and producers to hit a very aggressive goal of finishing 120 programs in the three months before launch while also keeping Current TV on the air. • Oversaw intake, archiving, and distribution of program materials.

San Francisco Bay Area

• Daily management of the personnel and strategies for several teams focused on creating news, information, and entertainment content for a millennial audience.• Integral to launching the channel in the U.S. and abroad.• Sourced and negotiated program licenses with a wide pool of domestic and international partners resulting in viewership growth of up to 700% week to week.• Managed content teams responsible for up to 80% of sponsorship integrations.• Analyzed ratings data and available analytics daily to find strategic opportunities.• Oversaw scheduling and program guide/metadata team. • Provided cross-functional support and planning for digital and video-on-demand initiatives.• Created social media and audience participation programs that resulted in a lower barrier to entry, increased the participation rate, and more than doubled the visibility of the online community on the linear channel.• Project managed the development of automated systems that created over $750K of first-run, 24/7 content per year with no incremental cost.• Managed relationships with content partners like Google, Ford and Salon. • Collaborated with business development, legal and sales teams to create and deliver on revenue generating syndication opportunities.

Greater Los Angeles Area

• Managed editorial planning and programming strategy focused on entertainment, celebrities, and pop culture.• Devised and produced special programming including revenue-generating ad sales integrations, and stunts.• Entrepreneurial approach resulted in the creation of a new, sponsored hour-long weekly series using repurposed short form content with almost no incremental cost.• Directed stage and field operations. • Produced, wrote, and directed daily features as well as long form programming.• Oversaw on-air talent, field producers and writers. • Liaison and relationship management with TV Guide Magazine, TV Guide Online, video on demand, and business partners including TiVo and radio distributors.