* Supporting the setting and execution of an ambitious country commercial strategy.* Following the market dynamics and making competition analysis via retail data. Developing recommendations and action plans accordingly (Nielsen).* Having full responsibility for managing the brand's budget.* Working with Supply, Sales, Area and Finance to hit and exceed our every target.* Putting commercial plans into action.* Helping develop consumer and shopper communication.* Contributing to new business development initiatives.* Delivering excellence in execution for equity, activation and innovation projects.

• Analyzing TV investments through the internal tool and working on optimizing them.• Assessing the digital media strategies of super brands and pointing out growth opportunities.• Following the trends closely and deploying them to the brand teams. Enabling P&G to do best-in-class work in the media world.

Baby Care Category - Uni Baby• Leading the transformation in the detergent portfolio at the brand's grand launch.• Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies.• Contributing to the company launch event, communication and media planning, partnerships, and execution processes as part of the grand launch.

A consulting project was conducted to understand the expectations of Generation Z in business life.

Consulting project about Generation Z so that the company can acquire young new customers. A project process was managed in accordance with the company's expectations by leading a team whose members are all Generation Z.

Beauty & Personal Care Category - Oral Care Brand Building• Assist and implement marketing, innovation and communication strategies and marketing plans for the area of responsibility.• Follows the market dynamics and competition with research reports and prepares analysis based on research data. Develops recommendations and action plans accordingly (Nielsen).• Responsible for digital marketing of the category and willing to bring new ways of doing.• Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies.• Supports the process of product development and packaging.

• In charge of Bizim Yağ, Teremyağ and Luna products’ marketing processes.• Responsible for managing 3rd party relationships on the behalf of ATL, Digital, BTL, PR& Media and Research Agencies.• Close collaboration with trade marketing team for setting channel plans, shopper marketing plans and shopper promotions.• Designing events & in-store activities with event agencies.

Bringing together the marketing and communication industries for a two day comprehensive and innovative event:İstanbul Marketing Summit

Ipekyol - Twist - MachkaTo support all marketing and PR activities of brands within Ayaydın-Miroglio Group.

Supporting operational processes in the office. Introduce the Bahçeşehir University to new students.

Preparing and implementing projects for the development of Zorlu PSM.

Managing the operational processes of the events.