Beginning my career by learning how to tell a brand’s story, leveraging marcom to build market share, utilizing PR to get people engaged, and innovating trust-based relationships between products and people, I took on diverse challenges and continually grew. I created the first ever SEO practice in Washington DC — generating $10M+ in revenue for 10+ clients. Throughout my career, I gained unique experiences such as spearheading marcom for a company after a real-time suicide (incident inspired a Law & Order SVU episode) with minimal negative publicity. And advising a client in PR best practices after an employee had committed a highly publicized terrorist attack in the US. Company was able to maintain all major financial relationships (JPM, BofA, Well Fargo, AmEx, etc.). I worked for a leader in the automotive services industry — building a reputation as nationally recognized expert on road rage (including an appearance on Court TV as a Subject Matter Expert). This included creating media that generated 100M+ impressions.For corporate reputations, I used marcom strategies to place CEOs in USAToday, Wall Street Journal, Forbes, etc., for awards such as “Best CEO“, and enabled multiple companies to win “Best Places To Work“ awards.In my most current role, I’ve generated tens of millions of dollars in the sales pipeline via events and content marketing; tripled earned media (consistent double-digit monthly placements) while cutting budget 70%; and increased Glassdoor rating 1.9 to 4.0. Within 3 years, I’ve disrupted the transportation industry, established one of the market’s best-known brands, and successfully captured high value accounts nationwide. Additional accomplishments:✔Influential in the company’s achieving a $350M sales pipeline, with $100M+ already closed. ✔Utilized PR to effectively generate Top-of-Funnel opportunities — $200M+. ✔Key player in the company generating $30M in revenue and creating a $100M pipeline.✔Innovated Meaningful Share of Voice (mSOV) Voice (SOV) which would favor established companies spending tens of millions more on advertising — and boosted NEXT Trucking’s volume 300% based on this new metric.