Michaela Butterbaugh Email & Phone Number

North Charleston, South Carolina

Monitors and reports on project finances, budgets, subcontracts and deliverables.· Develops and maintains all project task related setup and funding workbooks.· Responsible for the financial reporting of the project within the program guidelines set by the Project Manager and government customer.· Supports internal project procurement such as sub contract.

Charleston, South Carolina Area

• Managed all aspects of local accounts as the liaison between the client and the agency.
• Developed strong relationships with clients and motivated internal teams.
• Planned and executed project timelines, budgets, media, and production utilizing project management software.
• Monitored the workflow of agency staff in order to keep projects on schedule and budgets within scope of work.
• Prepared and managed client presentations to report on campaign effectiveness and pitch new solutions.

Charleston, South Carolina Area

• Led the planning and execution for all sales projects utilizing television, digital and public relations solutions for new business development and to maximize station revenue.
• Plan, implement, and track the success for over 10 station project initiatives. Projects in 2013 helped secure over 30 clients in new business and exceed station’s goal for revenue initiative dollars by 9 percent.
• Analyze and present qualitative and quantitative research to increase advertising sales. Expertise with Nielsen, Rentrak, Scarborough, Ad Mall, Borrell Compass, and Kantar research tools.
• Collaborate with commercial producers on creative direction for sales promotional television spots. Develop design and key messaging strategies for sponsorship creative elements.

La Grange, Illinois

• Created and executed integrated media plans for various academic medical centers (Rush University Medical Center), healthcare systems (Ochsner Health System), community hospitals (South Shore Hospital), and physician.
• Organized and participated in pre-planning market trips designed to increase engagement of media campaigns.
• Collaborated to develop experiential bus shelters designed to create buzz for new hospital building utilizing QR codes that increased web traffic.
• Developed new streamlined procedure for buying media, decreasing time of staff by 50%.
• Negotiated savings and value added opportunities equal to 10-25% of planned budgets.
• Served as agency trainer and preceptor for new assistant media coordinators and media traffic interns.

La Grange, Illinois

• Led project initiation and tracking, day-to-day internal team and client correspondence, project coordination and scheduling with outside vendors. Project management experience includes multiple channels: broadcast.
• Developed campaign management tools that improved flow of communication with internal teams and increased client satisfaction.
• Contributed to the development of creative blueprints and strategy documents by researching local markets and competitors.

Greater Milwaukee Area

• Supported marketing department in implementing marketing and communications tactics to raise awareness and build volume for new physicians, clinics, service lines, and community education. Projects included event work.
• Commended by supervisor for attention to detail in managing community education promotion, internal databases, and collateral fulfillment.
• Successfully coordinated various community education events leading to an increased role in event work and an opportunity to represent the organization at Milwaukee’s well-known Summerfest event and open house for its.