Helping to drive the continued growth and success of America’s 5th largest corrugated packaging company and spreading the word about its amazing culture, sustainable platform and packaging innovation.

Marketing leader for Mohawk’s resilient, commercial and residential channel businesses. Drove market share and placement for Mohawk, Pergo, Karastan, Mohawk Group and Durkan branded products as well as private labels. Responsible for strategic business plans, brand and product positioning and holistic launch execution from digital to in store touch points. Lead several teams including Mohawk Group segments, residential channels and builder-multi family.

Drove profit growth through operational excellence at the manufacturing level. Great compliment to years of experience in marketing & sales and a fresh perspective on business and how to drive results and impact through both top down and bottom up initiatives. Led team responsible for production transparency technology & process implementation for BI metrics to drive change, maximize efficiencies and decrease variable costs. Cross functionally worked with multiple departments including IT, Business Intelligence, Plant Improvement, Sales and Marketing.

Led an exceptional team to launch and grow several North American leading brands in the commercial and residential building and landscape markets. Targeted both DIY and do it for me consumer groups for outdoor luxury and retail CPG. Also messaged to professionals through B2B marketing efforts. Worked with an amazing, results oriented team who daily balanced creativity with hitting deadlines and capturing sales leads. Large focus on expansion into digital platforms and integrated content for both social & traditional media channels.

Led a talented group of designers and production artists who daily brought brands and products to life for residential and commercial markets, including national ad campaigns (print, broadcast & digital), tradeshow graphics and numerous print projects.

Marketing manager for full portfolio of Oldcastle APG brands & lines of business for the consumer home improvement, residential building and commercial construction markets.

Served on two international task force committees for global organization CRH while fulfilling specific roles within Oldcastle APG. Part of small team dedicated to researching and presenting strategic plan to address inclusion and diversity globally. Part of second team to address worker safety and CRH’s mission to put safety first.

Independent marketing & brand consultant with a diverse portfolio of clients in the retail, real estate, golf and lawn & garden industries. Clients included Club Car, Daniel Island, Southern Nursery Association, Stone Forest Nursery, Stevie B’s Pizza and others.

Got to work with an iconic Atlanta brand and amazing team that felt more like famiy than coworkers. Developed and implemented strategic marketing plans designed to leverage new business opportunities while linking lesser known lines to the strong parent brand. Created detailed program descriptions and implementation policies covering all aspects of business, including training, promotion, accounting, customer experience, internal communication and ROI.

Amazing opportuntiy to work for an exceptional family-owned business and alongside a great group of experienced professionals in the golf and horticulture industries. Managed and coordinated all aspects of communications for parent company, Pursell Technologies (PTI), and secondary company FamLinks Golf Course.