Mia Bywalski Email and Phone Number
Mia Bywalski work email
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Mia Bywalski personal email
I am proud to have launched cutting-edge marketing programs including Giant Eagle fuelperks during my career with top organizations including Giant Eagle and Fortune 100 leader Capital One. In my current role with Pocket Nurse, I head creative marketing programs and lead up to 10 in-house agency and marketing team members. I’ve had an active part in growing sales through website rebranding, multi-tiered promotions, multi-channel marketing, improved email marketing, and innovative social media strategies. I have also improved our overall marketing operations, introducing a new workflow management system to manage our creative projects including 6 annual 500-page print catalogs.In my 11 years with Pittsburgh-market leader Giant Eagle, I served in roles including Director of Targeted Marketing and Loyalty/CRM, Director of Giant Eagle Express – New Formats, and Director of Optical Stores. In addition to introducing the fuelperks customer loyalty program, I drove Giant Eagle’s growth through sparking 3% STS sales growth via customized CRM programs, building a new business team for our 4 Optical stores, and developing strategic plans for our new Giant Eagle Express format. I won numerous awards at Giant Eagle for my contributions and was recognized by Progressive Grocer Magazine as a Top Female Rising Star. During my time in brand management for Capital One, I launched 23 new credit card products and boosted sales for 40 products via creative direct mail programs. My versatile marketing expertise includes customer experience, product management, budgets, data analysis, and goal setting. I also consistently expand my business savvy with an MBA from the University of Pittsburgh and participating in Giant Eagle’s Retail Executive Development Program and Carnegie Mellon University’s Executive Education Program. Feel free to connect with me – I am happy to learn from new prospectives.
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Director Of Marketing And Customer ServicePocket Nurse® Jun 2022 - PresentMonaca, Pa, Us
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Senior Marketing ManagerPocket Nurse® 2020 - Jun 2022Monaca, Pa, UsI spearhead creative marketing programs for a leading medical supply manufacturer/distributor, managing up to 10 creative in-house agency and marketing team members. I direct production of 6 targeted print (500-page) catalogs per year. I initiate marketing strategy development, managing weekly email campaigns, blog posts, promotional flyers, virtual/in-person trade shows, and private label package development. I drive brand awareness through Google and banner ads and social media campaigns across TikTok, Instagram, LinkedIn, and Twitter. I actively manage our $1M marketing budget and build partnerships with key vendors to grow advertising spend. Key accomplishments include:• Launched School Nurse by Pocket Nurse product line with 550+ registered customers, creating strategic marketing plan and leading brand/logo development, product sourcing, and mascot development.• Boosted speed-to-market by overhauling marketing operations, introducing workflow management system, establishing marketing calendar, and promoting 2 employees into newly-created roles.• Grew web orders by 42%, gross margin by 30%, and weekly website traffic by 33% YOY through website rebranding, behavior-based/multi-tiered promotions, target advertising, and social media strategies.• Measured marketing ROI while centralizing customer data, linking Hubspot CRM tool to ERP systems.• Sparked 43% growth in low-spend customer revenue through multi-channel marketing campaigns.• Lifted email open rate to 37% and click-through rate to 6% through A/B testing, improved personalization, value-added content, and versioning.• Oversaw 1,015 creative projects (web banners, sales flyers, etc), 6 print catalogs, and 242 email marketing campaigns in 2021, managing processes via creative brief/request forms, automation, and multiple boards.
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Digital Marketing ConsultantConsulting Apr 2019 - Sep 2019Hired for contract project to evaluate digital marketing strategy for over 10 different c-store chains. Provided in-depth analysis and research of digital best practices and gave strategic recommendations for future digital marketing strategies.
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Director Of Targeted Marketing And Loyalty/Crm (2009-2013)Giant Eagle, Inc. 2009 - 2013Cranberry Township, Pennsylvania, UsI elevated sales growth through a multi-year customer engagement strategy, leading a team of 3 direct reports across targeted marketing and email marketing teams. I created marketing strategies and initiatives based on multi-variant and multi-channel testing. I collaborated with category managers, identifying potential strategic partners. I built relationships with external marketing technology providers and advertising agencies. I also originated corporate competitive defense strategies including merchandising, operations, and marketing programs. Key accomplishments include:• Delivered 3% STS sales growth, advising executive leadership team on key strategies and results.• Won Progressive Grocer Magazine’s Top Female Rising Star Award, recognizing business contributions. -
Director - New Formats, Giant Eagle ExpressGiant Eagle, Inc. 2008 - 2009Cranberry Township, Pennsylvania, UsI directed Express small format store development, creating long-term strategic plans and business model. I led P&L development and brand growth strategies. I collaborated with cross-functional team members to develop concept, working with real estate team to acquire new locations and develop store design plans/layouts. Key accomplishments include:• Established profit goals, brand identity, strategic positioning, and sales/marketing strategies for new format, creating profitability model to analyze viability of future store locations.• Served as critical executive advisor, securing leadership buy-in for product mix, strategic marketing plans, employee training plans, branding, and all sales/marketing initiatives.
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Director Of Optical StoresGiant Eagle, Inc. 2007 - 2009Cranberry Township, Pennsylvania, UsI drove operations/P&L across 4 Giant Eagle Optical locations, leading 2 direct reports, 23 retail team members, and 5 optometrists. I managed all aspects of business including profitability, merchandising, payroll, purchasing, inventory management, marketing, and customer service. Key accomplishments include:• Built new business team, selecting staff and managing partnerships with leading industry consultants.• Oversaw 4th Optical Store development and construction while analyzing expansion into new locations.• Revamped business design and branding, creating new long-term strategic plans and business models.
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Customer Loyalty & Gift Card Marketing Manager (2003 – 2007) & Retail Executive Management ProgramGiant Eagle, Inc. 2003 - 2007Cranberry Township, Pennsylvania, UsI boosted sales and customer loyalty via cutting-edge electronic loyalty program (fuelperks). I developed fuelperks logo/trademark, brand standards, marketing/advertising plans, and technology programs. I strengthened retail gift card business via advertising and marketing strategies across 60 retailer gift cards. I drove results through retail store training programs. Key accomplishments include:• Introduced fuelperks loyalty program, directing launch in 205 grocery stores and 98 convenience stores.• Delivered $93M (5% store-to-store) sales lift, managing $61M budget and creating long-term growth plans.• Generated $4.7M in sales by linking gift card sales to fuelperks, growing weekly sales from $100K to $1M.• Won numerous awards for results including Extra Effort, Innovation, and 2 Team Achievement Awards.• Recognized for success as 1 of 3 participants in Retail Executive Management Program with training across retail store operations, warehousing, distributions, merchandising, budgeting, HR, and marketing.• Selected for prestigious Giant Eagle Carnegie Mellon University (CMU) Executive Education Program.
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Private Label/Corporate Brands Assistant Marketing ManagerGiant Eagle, Inc. 2002 - 2003Cranberry Township, Pennsylvania, UsI bolstered private label snack, beverage, dairy, and non-edible grocery product sales. I led product development, package design, and overall marketing strategies. Key accomplishments include:• Instrumental to private label product growth as part of team producing 5 corporate TV commercials.
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Associate Marketing Manager, Telecommunications; Assistant Brand Manager, Lifestyle Credit CardsCapital One 1999 - 2001Mclean, Va, UsI lifted product sales via innovative initiatives and cut marketing cycle time by 35% via key process improvements. Key accomplishments include:• Launched 23 new credit card products and introduced direct mail programs for 40 products. -
Assistant Account ExecutiveGrizzard Advertising 1998 - 1999Atlanta, Ga, Us
Mia Bywalski Skills
Mia Bywalski Education Details
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University Of Pittsburgh Katz Graduate School Of BusinessMarketing -
University Of RichmondBusiness -Marketing Concentration
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Carnegie Mellon University - Tepper School Of BusinessExecutive Education Program
Frequently Asked Questions about Mia Bywalski
What company does Mia Bywalski work for?
Mia Bywalski works for Pocket Nurse®
What is Mia Bywalski's role at the current company?
Mia Bywalski's current role is Director of Marketing and Customer Service, MBA.
What is Mia Bywalski's email address?
Mia Bywalski's email address is mb****@****lds.com
What schools did Mia Bywalski attend?
Mia Bywalski attended University Of Pittsburgh Katz Graduate School Of Business, University Of Richmond, Carnegie Mellon University - Tepper School Of Business.
What skills is Mia Bywalski known for?
Mia Bywalski has skills like Retail, Brand Management, Merchandising, Marketing, Brand Development, Advertising, Marketing Strategy, Customer Insight, Competitive Analysis, Marketing Research, Direct Marketing, Marketing Management.
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