Director Of Marketing And Customer Service
Current
Jun 2022 - Present
AeroLeads people directory · profile
Mia Bywalski Email & Phone Number
Director of Marketing and Customer Service, MBA
at
Pocket Nurse®
1 work email found
@pocketnurse.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Marketing and Customer Service, MBA
Location
Pittsburgh, Pennsylvania, United States
Who is Mia Bywalski? Overview
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Quick answer
Mia Bywalski is listed as Director of Marketing and Customer Service, MBA at Pocket Nurse®, based in Pittsburgh, Pennsylvania, United States. AeroLeads shows a work email signal at pocketnurse.com and a matched LinkedIn profile for Mia Bywalski.
Mia Bywalski previously worked as Director of Marketing and Customer Service at Pocket Nurse® and Senior Marketing Manager at Pocket Nurse®. Mia Bywalski holds Mba, Marketing from University Of Pittsburgh Katz Graduate School Of Business.
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Email format at Pocket Nurse®
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{first_initial}{last}@pocketnurse.com
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Profile bio
About Mia Bywalski
I am proud to have launched cutting-edge marketing programs including Giant Eagle fuelperks during my career with top organizations including Giant Eagle and Fortune 100 leader Capital One. In my current role with Pocket Nurse, I head creative marketing programs and lead up to 10 in-house agency and marketing team members. I’ve had an active part in growing sales through website rebranding, multi-tiered promotions, multi-channel marketing, improved email marketing, and innovative social media strategies. I have also improved our overall marketing operations, introducing a new workflow management system to manage our creative projects including 6 annual 500-page print catalogs.In my 11 years with Pittsburgh-market leader Giant Eagle, I served in roles including Director of Targeted Marketing and Loyalty/CRM, Director of Giant Eagle Express – New Formats, and Director of Optical Stores. In addition to introducing the fuelperks customer loyalty program, I drove Giant Eagle’s growth through sparking 3% STS sales growth via customized CRM programs, building a new business team for our 4 Optical stores, and developing strategic plans for our new Giant Eagle Express format. I won numerous awards at Giant Eagle for my contributions and was recognized by Progressive Grocer Magazine as a Top Female Rising Star. During my time in brand management for Capital One, I launched 23 new credit card products and boosted sales for 40 products via creative direct mail programs. My versatile marketing expertise includes customer experience, product management, budgets, data analysis, and goal setting. I also consistently expand my business savvy with an MBA from the University of Pittsburgh and participating in Giant Eagle’s Retail Executive Development Program and Carnegie Mellon University’s Executive Education Program. Feel free to connect with me – I am happy to learn from new prospectives.
Listed skills include Retail, Brand Management, Merchandising, Marketing, and 11 others.
Current workplace
Mia Bywalski's current company
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10 roles · 28 years
Mia Bywalski work experience
A career timeline built from the work history available for this profile.
Senior Marketing Manager
- I spearhead creative marketing programs for a leading medical supply manufacturer/distributor, managing up to 10 creative in-house agency and marketing team members. I direct production of 6 targeted print (500-page).
- Launched School Nurse by Pocket Nurse product line with 550+ registered customers, creating strategic marketing plan and leading brand/logo development, product sourcing, and mascot development.
- Boosted speed-to-market by overhauling marketing operations, introducing workflow management system, establishing marketing calendar, and promoting 2 employees into newly-created roles.
- Grew web orders by 42%, gross margin by 30%, and weekly website traffic by 33% YOY through website rebranding, behavior-based/multi-tiered promotions, target advertising, and social media strategies.
- Measured marketing ROI while centralizing customer data, linking Hubspot CRM tool to ERP systems.
- Sparked 43% growth in low-spend customer revenue through multi-channel marketing campaigns.
2020 - Jun 2022
Digital Marketing Consultant
Consulting
Hired for contract project to evaluate digital marketing strategy for over 10 different c-store chains. Provided in-depth analysis and research of digital best practices and gave strategic recommendations for future digital marketing strategies.
Apr 2019 - Sep 2019
Director Of Targeted Marketing And Loyalty/Crm (2009-2013)
- I elevated sales growth through a multi-year customer engagement strategy, leading a team of 3 direct reports across targeted marketing and email marketing teams. I created marketing strategies and initiatives based on.
- Delivered 3% STS sales growth, advising executive leadership team on key strategies and results.
- Won Progressive Grocer Magazine’s Top Female Rising Star Award, recognizing business contributions.
2009 - 2013
~4 yrs
Director - New Formats, Giant Eagle Express
- I directed Express small format store development, creating long-term strategic plans and business model. I led P&L development and brand growth strategies. I collaborated with cross-functional team members to develop.
- Established profit goals, brand identity, strategic positioning, and sales/marketing strategies for new format, creating profitability model to analyze viability of future store locations.
- Served as critical executive advisor, securing leadership buy-in for product mix, strategic marketing plans, employee training plans, branding, and all sales/marketing initiatives.
2008 - 2009
~1 yr
Director Of Optical Stores
- I drove operations/P&L across 4 Giant Eagle Optical locations, leading 2 direct reports, 23 retail team members, and 5 optometrists. I managed all aspects of business including profitability, merchandising, payroll.
- Built new business team, selecting staff and managing partnerships with leading industry consultants.
- Oversaw 4th Optical Store development and construction while analyzing expansion into new locations.
- Revamped business design and branding, creating new long-term strategic plans and business models.
2007 - 2009
~2 yrs
Customer Loyalty & Gift Card Marketing Manager (2003 – 2007) & Retail Executive Management Program
- I boosted sales and customer loyalty via cutting-edge electronic loyalty program (fuelperks). I developed fuelperks logo/trademark, brand standards, marketing/advertising plans, and technology programs. I strengthened.
- Introduced fuelperks loyalty program, directing launch in 205 grocery stores and 98 convenience stores.
- Delivered $93M (5% store-to-store) sales lift, managing $61M budget and creating long-term growth plans.
- Generated $4.7M in sales by linking gift card sales to fuelperks, growing weekly sales from $100K to $1M.
- Won numerous awards for results including Extra Effort, Innovation, and 2 Team Achievement Awards.
- Recognized for success as 1 of 3 participants in Retail Executive Management Program with training across retail store operations, warehousing, distributions, merchandising, budgeting, HR, and marketing.
2003 - 2007
~4 yrs
Private Label/Corporate Brands Assistant Marketing Manager
- I bolstered private label snack, beverage, dairy, and non-edible grocery product sales. I led product development, package design, and overall marketing strategies. Key accomplishments include:
- Instrumental to private label product growth as part of team producing 5 corporate TV commercials.
2002 - 2003
~1 yr
Associate Marketing Manager, Telecommunications; Assistant Brand Manager, Lifestyle Credit Cards
- I lifted product sales via innovative initiatives and cut marketing cycle time by 35% via key process improvements. Key accomplishments include:
- Launched 23 new credit card products and introduced direct mail programs for 40 products.
1999 - 2001
~2 yrs
Assistant Account Executive
1998 - 1999
~1 yr
3 education records
Mia Bywalski education
Mba, Marketing
University Of Pittsburgh Katz Graduate School Of Business
Bs, Business -Marketing Concentration
University Of Richmond
Executive Education Program
Carnegie Mellon University - Tepper School Of Business
FAQ
Frequently asked questions about Mia Bywalski
Quick answers generated from the profile data available on this page.
What company does Mia Bywalski work for?
Mia Bywalski works for Pocket Nurse®.
What is Mia Bywalski's role at Pocket Nurse®?
Mia Bywalski is listed as Director of Marketing and Customer Service, MBA at Pocket Nurse®.
What is Mia Bywalski's email address?
AeroLeads has found 1 work email signal at @pocketnurse.com for Mia Bywalski at Pocket Nurse®.
Where is Mia Bywalski based?
Mia Bywalski is based in Pittsburgh, Pennsylvania, United States while working with Pocket Nurse®.
What companies has Mia Bywalski worked for?
Mia Bywalski has worked for Pocket Nurse®, Consulting, Giant Eagle, Inc., Capital One, and Grizzard Advertising.
How can I contact Mia Bywalski?
You can use AeroLeads to view verified contact signals for Mia Bywalski at Pocket Nurse®, including work email, phone, and LinkedIn data when available.
What schools did Mia Bywalski attend?
Mia Bywalski holds Mba, Marketing from University Of Pittsburgh Katz Graduate School Of Business.
What skills is Mia Bywalski known for?
Mia Bywalski is listed with skills including Retail, Brand Management, Merchandising, Marketing, Brand Development, Advertising, Marketing Strategy, and Customer Insight.
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