Michael Caan Email & Phone Number

Los Angeles, California, United States

▪ Promoted after owning reporting for all XMLA clients amid staffing changes and COVID obstacles, demonstrating an ability to balance several responsibilities while producing high-quality work▪ Redesigned entire monthly reporting process for large XMLA client, saving a week per report across client and XM cross-departmental teams by modernizing the approach▪ Assisted in several new business pitches, providing audience insights serving as the foundation for media plan strategy and targeting segmentation▪ Provided input requested by Analytics leadership on the team, including on organizational structure, division of responsibilities, and departmental trainings

Los Angeles, California, United States

▪ Managed largest XMLA client, improving quality of reporting through implementation of various QA checks and collaborating across departments to streamline and standardize processes▪ Provided actionable insights for all clients through audience profiling, competitive analysis, and media performance reporting▪ Onboarded several new XMLA clients, introducing them to our processes and platforms, and ensuring their specific needs were incorporated and addressed in reporting▪ Expanded analytics responsibilities, more than doubling clients managed between hiring (3) and promotion (7), gaining industry knowledge across a variety of verticals

Greater Los Angeles Area

▪ Wrote a business plan and designed a pitch deck for potential investors▪ Conducted market research, determining market size, segmentation, and customer profiles▪ Developed a positioning strategy, marketing mix, and 3-year sales forecast▪ Created a financial plan, including 3-year pro forma financial statements, break-even analysis,and sensitivity analysis.▪ Outlined a launch strategy, contingency strategies for critical risks, and a business developmentroadmap

School Of Education And Counseling Psychology

▪ Facilitated department events, such as Graduation and Practicum Fairs, for hundreds of graduatestudents▪ Entrusted by faculty on confidential matters and records, ensuring privacy and discretion▪ Punctually complete tasks assigned by the department chair, professors, and my supervisor.▪ Interacted with all levels of authority, across multiple departments and offices

Shanghai, China

▪ Accelerator-stage startup focused on connecting international real estate brokers and buyers▪ Created company expense report, updating it as the company grew▪ Managed an international team to edit and re-launch the company website▪ Spearheaded an initiative to expand social media presence through Facebook, accumulatingdozens of page views and followers

Master Of Science - Ms, Business Analytics

- #5 Business Analytics program in the world (QS World University rankings) - ESADE North American Recruitment Fellowship: Student contact.

Bachelor Of Science (Bs), Economics

Activities and Societies: Sigma Pi Fraternity International, Economics Association, Study Abroad Ambassador- Minors in International.

Education record

Activities and Societies: Varsity Wrestling, National Honors Society (NHS), California Scholarship Federation (CSF), Debate Team.