Matthew Cabrera Email & Phone Number

Miami, Florida, US

Paris, FR

• Supported two executives and their organizations (70+ employees spanning across eCommerce, media, content, etc) with daily meetings and special projects across digital marketing and eCommerce strategy.
• In partnership with the leadership across L’Oréal Luxe, helped frame and drive an organizational redesign involving over 250 employees, focusing on digital platform acceleration to ensure a consumer-centric vision.
• Collaborated with teams across the organization, including Human Resources, to support in the change management process associated with an organizational transformation, including job scoping across the division and.
• Managed the development of business KPIs & collaborative processes used by teams directly impacting the accelerated eCommerce growth.
• Led special projects focused on digital marketing, including a Kiehl’s sunscreen campaign that drove 70k incremental traffic sessions in 24 hours.

Cambridge, MA, US

Paris, FR

• Assigned to the Soft-Sheen Carson brand (multicultural beauty) to understand the recent underperformance of the portfolio
• Performed a competitive landscape analysis of the African-American Beauty sector to determine industry best practices and potential innovation opportunities for the internal sub-brands.
• Provided brand with strategic recommendations and tactics to help improve overall revenue as part of a 2020 Brand Plan.

Toronto, Ontario, CA

• Lead for team of 6 individuals responsible for all reporting and ad hoc analysis across the 3 RBI brands (Burger King, Popeye's Louisiana Kitchen, Tim Horton's) and the portfolio of 20,000+ restaurants. Improved team’s.
• Developed frameworks to streamline reporting process for RBI brands and any future acquisitions to ensure a uniform means to measure and review operational performance across all brands and geographical territories.
• Created new reporting dashboards in partnership with IT using Tableau focusing on daily, monthly and yearly metrics for leadership use.

Miami, FL, US

• Responsible for marketing calendars, promotional planning, merchandising and all sales analysis for restaurants across Mexico & the Caribbean.
• Using Burger King menu architecture strategy, helped franchisees develop an optimized menu & activations for individual markets.
• Monitored weekly sales performance via reports and aligned with franchisees to make any necessary calendar changes.

Miami, FL, US

• Responsible for creating and streamlining the market test processes for all promotions and new products across all 7,000 U.S. restaurants.
• Selected test markets that correlated strongly with national performance and directed Marketing Execution team and franchisees to ensure smooth implementation of test. Provided approvals for all merchandising and.
• Prepared promotion analysis including overall sales impact, potential areas for improvement and national forecasts.
• Provided the Head of NA Marketing with business cases and a final decision regarding any national launches for tested products, including a forecasted impact to national sales (KPI for success was to be +/- 0.5pp from.

Miami, FL, US

• Responsible for new development, remodels, and closures of all restaurants in the Southeast Division. Collective US development team had first year with positive net restaurant growth under new 3G Capital management.
• Partnered with Franchisees to create future development plans within the Burger King brand.
• Located real estate sites and analyzed their potential brand fit for future restaurant development and negotiated with developers.

Miami, FL, US

• Worked with the Northeast Division field team and provided the necessary support for all franchisee presentations, sales analyses, and new product launches.
• Developed tools to improve the methods for analyzing product sales, pricing, and market impact.

Miami, Florida, US

• Coordinated the operations of the Gulf Coast League team including daily transactions and player movement
• Maintained up-to-date organizational rosters, reviewed daily game reports and assisted in other day-to-day operations of the Marlins’ Player Development and Baseball Operations department
• Prepared advanced player matchups each series for the Major League club
• Designed and executed research projects varying from International to Major League Ops for the Baseball Operations department
• Created a monthly Player Development report with up to date statistics for the minor league system
• Reviewed prior Marlins’ player arbitration cases

Chicago, IL, US

• Organized all game video and corresponding statistics for the 2012 AZL Cubs in order to help the Chicago Cubs Baseball Operations Department evaluate minor league talent
• Coordinated with the Chicago Cubs Player Development Department to ensure that all necessary video was catalogued from the proper angles
• Live charted baseball games using BATS and later added video of the games using Process Camera File
• Recorded practice and early work to give players and coaches another available teaching tool
• Designed a process to maintain a database of all first-year players and their individual workouts
• Aided all Latin American players in their adjustment to living in the United States for the first time

US

• Responsible for creating and maintaining game video and player statistics of rookie league players to help Mets Baseball Operations Department evaluate minor league talent
• Charted baseball games and produced video analysis of athletes by filming pitchers and batters from various angles
• Created and catalogued game charts, statistics, and video using BATS program
• Produced highlight clips of players for organizational player development use
• Reviewed game and practice video with coaches to help evaluate players

Master Of Business Administration - Mba

Bachelors

Education record