Michelle Caldeira Fernández
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Michelle Caldeira Fernández Email & Phone Number

Brand Manager at CustomConcepts at CustomConcepts
Location: Amsterdam, North Holland, Netherlands 6 work roles 2 schools
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
CustomConcepts
Role
Brand Manager at CustomConcepts
Location
Amsterdam, North Holland, Netherlands
Company size
13 employees

Who is Michelle Caldeira Fernández? Overview

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Quick answer

Michelle Caldeira Fernández is listed as Brand Manager at CustomConcepts at CustomConcepts, a company with 13 employees, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a matched LinkedIn profile for Michelle Caldeira Fernández.

Michelle Caldeira Fernández previously worked as Brand Manager at Customconcepts and Customer Relationship Manager at Customconcepts. Michelle Caldeira Fernández holds Double Degree On Business Management, Public Relations And Advertising, Business And Advertising from Universidad Rey Juan Carlos.

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CustomConcepts

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Profile bio

About Michelle Caldeira Fernández

E-commerce marketer with 8 years' experience. I thrive on change, learning new skills, and developing marketing specialties. My passion lies in content strategy and storytelling, turning users into loyal customers. Known for positive energy, perseverance, and trustworthiness, I bring a positive mindset to every project.

Current workplace

Michelle Caldeira Fernández's current company

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CustomConcepts
Customconcepts
Brand Manager at CustomConcepts
amsterdam, noord-holland, netherlands
Website
customconcepts.com
Employees
13
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Company profile
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6 roles

Michelle Caldeira Fernández work experience

A career timeline built from the work history available for this profile.

Brand Manager

Current
Customconcepts

Amsterdam, North Holland, Netherlands

  • Leading role in the re-brand of the e-commerce website GoCustomized: - Designed and prepared the project’s roadmap. - Develop content guidelines for branding purposes. - Wrote the new website’s content. - Launched a.
  • CRO and new product proposals.
  • Management of the UX Designer, Content Freelancer, and Support Coordinator.
Oct 2021 - Present

Customer Relationship Manager

Customconcepts

Ámsterdam Y Alrededores, Países Bajos

  • Responsible for the retention of our customers and their loyalty to our two brands, increasing brand awareness and driving customer lifetime value.
  • Increase sales and average order value- Manage all commercial campaigns: identify potential, coordinate the design creation, and build and update campaigns on the website- Develop a translation glossary to reduce costs.
  • Increase email turnover:- Manage & improve email automations- Customers reactivation
  • Direct contact with the development team, leading business projects and testing releases (Migration from Magento 1 to 2 and improvements on the customer funnel.)
Jan 2021 - Oct 2021

Marketing Manager - Email And Campaign Coordinator

Customconcepts

Amsterdam, North Holland, Netherlands

  • Email marketing:- Copywrite and translations.- Visual creation via Photoshop.- ESP migration from MailChimp to Klaviyo.- Automation of newsletter communications- A/B testing email campaigns
  • Campaign Coordinator:- Promotion creation for 2 brands (20 store views)- Copywrite and translations- Photography or digital image creation and editing - Testing and configuration of campaign elements: discount.
Aug 2019 - Dec 2020

Marketing Manager - Social Media, Email And Seo

Customconcepts

Amsterdam, North Holland, Netherlands

  • Training sessions for teams of 6-14 members.
  • Management of Southern Europe members of our team.
  • Overseeing and coordinating different marketing actions for 20 store views, in 8 different languages.
  • Social media: - Calendar planning. - Photography or digital image creation and editing. - Management of posting times for 8 countries. - Co-branding and giveaways actions.
  • Email marketing: - Copywrite and translations. - Image creation with Photoshop. - Email configuration with MailChimp. - Result analysis with Google Analytics and ESP reports.
  • SEO: - On-site and off-site introduction training sessions. - Link building management via Contentbird (former Linkbird). - Weekly follow up of keyword positions and competitor’s visibility. - Management of blog content.
Oct 2016 - Jul 2019

Online Marketing Intern

Gocustomized

Amsterdam, North Holland, Netherlands

  • Primarily focusing on the development of the brand for the Spanish market.
  • PR: Build and maintain a database of media contacts (incl. bloggers, relevant media, and social media figures) through online searches, create appropriate media content and develop possible collaboration projects.
  • Create, schedule, and publish high-quality, consistent, and engaging original social media content.
  • SEO: Assist with various SEO activities such as link-building and website content optimization.
  • Customer Service: daily contact via email.
Jan 2016 - Jul 2016

Coordinator Of The Onsite Phase Of The Master Formato Educativo

Formato Educativo
Apr 2015 - May 2015
2 education records

Michelle Caldeira Fernández education

FAQ

Frequently asked questions about Michelle Caldeira Fernández

Quick answers generated from the profile data available on this page.

What company does Michelle Caldeira Fernández work for?

Michelle Caldeira Fernández works for CustomConcepts.

What is Michelle Caldeira Fernández's role at CustomConcepts?

Michelle Caldeira Fernández is listed as Brand Manager at CustomConcepts at CustomConcepts.

Where is Michelle Caldeira Fernández based?

Michelle Caldeira Fernández is based in Amsterdam, North Holland, Netherlands while working with CustomConcepts.

What companies has Michelle Caldeira Fernández worked for?

Michelle Caldeira Fernández has worked for Customconcepts, Gocustomized, and Formato Educativo.

Who are Michelle Caldeira Fernández's colleagues at CustomConcepts?

Michelle Caldeira Fernández's colleagues at CustomConcepts include Darrell Benish.

How can I contact Michelle Caldeira Fernández?

You can use AeroLeads to view verified contact signals for Michelle Caldeira Fernández at CustomConcepts, including work email, phone, and LinkedIn data when available.

What schools did Michelle Caldeira Fernández attend?

Michelle Caldeira Fernández holds Double Degree On Business Management, Public Relations And Advertising, Business And Advertising from Universidad Rey Juan Carlos.

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