• Leading role in the re-brand of the e-commerce website GoCustomized: - Designed and prepared the project’s roadmap. - Develop content guidelines for branding purposes. - Wrote the new website’s content. - Launched a designer program to increase our product portfolio.• CRO and new product proposals.• Management of the UX Designer, Content Freelancer, and Support Coordinator.

Responsible for the retention of our customers and their loyalty to our two brands, increasing brand awareness and driving customer lifetime value.• Increase sales and average order value- Manage all commercial campaigns: identify potential, coordinate the design creation, and build and update campaigns on the website- Develop a translation glossary to reduce costs.• Increase email turnover:- Manage & improve email automations- Customers reactivation• Direct contact with the development team, leading business projects and testing releases (Migration from Magento 1 to 2 and improvements on the customer funnel.)

• Email marketing:- Copywrite and translations.- Visual creation via Photoshop.- ESP migration from MailChimp to Klaviyo.- Automation of newsletter communications- A/B testing email campaigns• Campaign Coordinator:- Promotion creation for 2 brands (20 store views)- Copywrite and translations- Photography or digital image creation and editing - Testing and configuration of campaign elements: discount creation, website banners, sitewide messages, category pages, and landing pages.- Follow up on the promotion goals via Google Analytics or Looker (data warehouse).

• Training sessions for teams of 6-14 members. • Management of Southern Europe members of our team.• Overseeing and coordinating different marketing actions for 20 store views, in 8 different languages.• Social media: - Calendar planning. - Photography or digital image creation and editing. - Management of posting times for 8 countries. - Co-branding and giveaways actions.• Email marketing: - Copywrite and translations. - Image creation with Photoshop. - Email configuration with MailChimp. - Result analysis with Google Analytics and ESP reports.• SEO: - On-site and off-site introduction training sessions. - Link building management via Contentbird (former Linkbird). - Weekly follow up of keyword positions and competitor’s visibility. - Management of blog content.

• Primarily focusing on the development of the brand for the Spanish market. • PR: Build and maintain a database of media contacts (incl. bloggers, relevant media, and social media figures) through online searches, create appropriate media content and develop possible collaboration projects.• Create, schedule, and publish high-quality, consistent, and engaging original social media content.• SEO: Assist with various SEO activities such as link-building and website content optimization.• Customer Service: daily contact via email.