Makayla Allia Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

• Manages a book of 25 clients, small to medium-sized businesses in variety industries including but not limited to, Boston's top restaurants, New England's top contracting companies, Real Estate Firms and more.• Provides marketing strategies to all clients with the goal to increase online presence and drive website traffic/ conversions through on-site and off-site SEO, SEM, and social media.• Manages and maintains client's websites, (proficient with both WordPress and Wix).• Manages and creates content for all client's social media platforms, including Facebook, Instagram, Twitter, and LinkedIn• Generates and drives original blog, webpage, service area page & service page content for clients on a weekly and monthly basis• Creates email campaigns using MailChimp and Constant Contact• Oversees Google Ads, Facebook Ads, and Instagram Ads campaigns• Provides detailed monthly reports using Google Analytics, Google Search Console, Google My Business and Social Media Insights, to analyze performance and provide strategic recommendations based on industry trends.• Oversees Boston Web Marketing's overall content strategy by editing, optimizing, and publishing a weekly blog post

Boston, Massachusetts, United States

• Provided media relations and account support to a variety of top leveled B2B tech, clean tech, healthcare, and Fintech clients. • Managed, created, wrote and won a variety of industry-specific speaking, award and editorial calendar opportunities. • Created social media content, monitored and tracked industry news and trends and compiled PR program measurement analysis.• Drove marketing efforts for V2 including pitching company news, drafting blogs, creating social media content and conducting various website analysis.• Created and help execute media campaigns that showcase clients' brand, product news, corporate news, customer stories and executives' thought leadership• Wrote and Developed content such as contributed articles, Q&As, press releases, speaker abstracts, and more• Participated in client strategy and planning sessions as well as storyline workshops

Boston, Massachusetts, United States

• Developed media lists, monitored client’s news, curated engaging social media posts, and formed pitches for top brands, companies and corporations such as Franklin Sports, Hilton, and Frank Pepe’s.• Created, wrote, distributed and pitched press releases, news releases, and media advisories to the targeted audiences.• Researched, compiled and secured influencers for influencer marketing campaigns that curated the perfect representation of the company at hand.• Supported the company’s Public Relations strategies and executed properly.

Tuscaloosa, Alabama, United States

• Worked with a 10-person team to create a virtual scavenger event that raised over $2,000.• Formulated a communication and media plan that guided the event from start to finish. This included but was not limited to brand materials, pitches, press releases, and email marketing campaigns. • Organized sponsorships, advertising and communication materials for print, radio and online.• Created a complete social media campaign and calendar that showcased the event day in and out.

-Perfected journalist/AP style writing-Researched and interviewed staff to gain a better insight on the company and to formulate quotes for the releases -Wrote Press Releases, News Releases, Memo's and Direct Mailers for future events and milestones for Project Peanut Butter.

Tuscaloosa, Alabama, United States

-Worked with a team to create social media posts for Instagram (@bamadeltazeta), vsco, Tumblr, and website (alabamadeltazeta.com)-Planned photo and video shoots to promote recruitment and sisterhood-Planned themes for these shoots and made sure they were executed to the best of our ability

-Conducted secondary, quantitative, and qualitative research on the city of Tuscaloosa's social media pages. Including Facebook, Instagram and Twitter.-Presented each findings in detailed well rounded reports.-Finished with a formal presentation of research recommendations in front of the Mayor, Press and City Council.

- I used my social media accounts, networks, and barn mates to get first-hand experience in brand promotion.- I was able to combine my two favorite passions: Equestrian and Social media to promote the company.

Sudbury, Ma

-Used communication skills to speak to customers-Worked in a faced paced work environment -Built relationships with co workers and customers-Worked with a diverse team-Summer Job

Worked with kids ranging from ages 1-8. Duties included: Schedule planning, preparing meals, preparing activities, as well as nighttime and morning routines.

Bachelor'S Of Communication, Public Relations, Advertising, And Applied Communication, Alumni

Activities and Societies: Cum Laude Distinction Delta Zeta Sorority- Alpha Gamma Chapter, 2018-2019 Delta Zeta PR Team, and The Capstone.

Education record

Activities and Societies: Marian Mentor, Student Ambassador, Peer Group Leader, Advisory Group Leader, Varsity Tennis Captain, Varsity.