Mike Campanizzi Email & Phone Number

San Diego, CA, US

San Diego, California, United States

San Diego, California, United States

• Lead all cross-functional creative, production and accounts team members in effectively crafting branded marketing campaigns anchored in Raindrop’s trademark digital commercial video and photo offerings summing $10.5M+.
• Responsible for the logistical oversight and creative leadership of all video and photo production projects ensuring they are on-budget, timely and bring to life the creative vision of the agency and its partners
• Guide Brand & Account Managers in fielding client creative requests, preserving relationships while effectively delivering conscientious of individual project scope, budget, timelines and business goals
• Navigate new business opportunities working directly with sales and organic growth teams in responding to RFP’s, defining formal statements of work and providing appropriate project pricing
• Partner with ELT and fellow Directors in developing creative operational standards, shepherding the agency at large confidently into new uncharted territory while remaining efficient and nimble in execution
• Deliver regular financial reporting and production-based KPI’s to articulate measurable metrics of success for our teams and processes, strategically refining our operations and deliverables as deemed necessary

San Diego, California, United States

Greater Los Angeles Area

• Oversaw the development of a portfolio of 40+ commercial television and scripted digital projects, managing resources, deliverables, budgets and expectations while working with award-winning creative partners to shape.
• Partnered with writers and producers to develop and strengthen market worthy written materials and pitches, adapting and refining style to suit the creative needs and brands of studio and network clients;
• Managed junior executives and office administrative staff, ensuring unified brand voice and messaging throughout all internal and external stakeholder correspondence;
• Continually built a comprehensive understanding of the competitive media landscape across national broadcast, regional cable, industry-specific and vertical channels;
• Defined project schedules and worked cross-functionally, with both internal and external partners, throughout the creative production process to ensure delivery against key project deadlines

Greater Los Angeles Area

• Directed creative development process for boutique production company, translating project objectives into actionable creative strategies and ensuring the delivery of audience-conscious content that aligned with.
• Conducted competitive research to uncover best-in-class examples, industry trends and more to inspire creative teams to produce innovative, engaging content;
• Crafted inventive multimedia presentations to support live in-person pitches to buyers, utilizing visual aids including film/video sizzle reels, concept art and element boards;
• Identified industry buying trends to capitalize on marketing and sales opportunities, tracking key performance indicators such as buyer behavior, community research and social media engagement;
• Represented the company at numerous industry and client-facing events including festivals, conferences and film markets, building a vast network of exercisable partnerships for projects;
• Facilitated communication for necessary business and legal negotiations, providing essential guidance and insight throughout the deal-making process with appropriate representatives.

Studio City, California

• Promoted to oversee creative content development for former CBS Entertainment Chairman’s newly founded production company, building a strong slate of creative projects through marketable narrative creation.
• Cultivated strong, trust-based relationships with writers, producers, agents and A-list talent, building an extensive network of contacts that bolstered creative development activities.

Studio City, California

• Supported the creative head of the world’s most-watched broadcast network, deftly managing marketing, research, corporate communications and scheduling departments, creative outreach and project tracking;
• Spearheaded coordination of network’s annual diversity showcase while assisting in current series casting.

Studio City, California

Studio City, California

Richmond Heights, OH

• Led execution in scripting, storyboarding, filming and editing all live and commercial film/video projects.

Akron, Ohio, United States

Akron, OH

Greater Los Angeles Area

Master Of Arts (Ma), Communication, General

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

Activities and Societies: Mu Kappa Tau, Beta Gamma Sigma, Honors College