Mac Canali Email & Phone Number

Sarasota, Florida, United States

•Implement a comprehensive business development strategy and process, augmenting the firm’s existing go-to-market approach, coordinating both internal and external resources to optimize positioning as a market leader in the digital space.•Signed over 350 clients in 3 years to ongoing monthly service agreements as well as project-based agreements, helping to double annual company revenue across the company brands (RTM, TM, NoDig and Unify360).•Identify new lead opportunities and closing new business opportunities via direct sales as well as by creating new 3rd party partnerships, which lead to an additional $500,000 in recurring annual revenue from partnerships not previously in place.•Working closely with customers and their leadership teams across multiple departments in the business to ensure alignment of their goals, sales objectives and to expand customer retention and improve customer acquisition.•Develop, nurture, and maintain strong relationships with key decision-makers at target companies including C-Suite, controllers, finance leadership, board members, owners, and key decision makers. •Support the ongoing efforts in targeted cross-selling to clients where appropriate to add value with additional services.•Plan and execute unique, high-impact business development networking events nationwide by representing the company at industry events and conferences, enhancing brand visibility with an average of 3-5 new clients per event.•Implement a robust process to track new business opportunities via the CRM, automation tools and pipeline management with key automation tools and lead scoring to analyze the pipeline effectively, which was not previous in place.•Use pipeline data to make informed decisions regarding business development strategies and tactics; regularly review the pipeline with the leadership team to identify trends, gaps, and opportunities for new customers to maximize ROI.

Greater Chicago Area

WRT is the leading provider of engineered products used in the trenchless rehabilitation of wastewater infrastructure for municipal, commercial/industrial, and residential applications with annual sales of $75 million, through core brands – APM, LMK Technologies, Perma-Liner Industries, and LightRay.•Formulated a digital marketing strategy, including web, automation, conversions, funnels, email campaigns, social media, paid ads, video, and blog content, which accelerated website traffic by 25%+ and social media traffic increased 50%+ and generated 20% more online leads to drive business planning and effectiveness through a focus on insights and analytics.•Developed, executed, and monitored the corporate marketing and communication strategy, lead generation campaigns, events, trade shows, webinar lunch and learns, digital marketing, PR, and social media needs. •Oversaw the planning, development, and execution of each business unit's marketing, communications, advertising, business development, and sales initiatives to execute on company vision, objectives, and goals.•Lead the marketing team to execute campaigns, monitor results, and adjust strategies based on analytical findings.•Maintained, analyzed, and presented to upper management and board ROI based on monthly KPI’s and analytics.•Use forecasting and strategic planning to support sales goals and profitability for product lines, analyze business development, and monitor market trends and the competitive landscape.•Effectively strategized, managed, and oversaw all product launches to meet and exceed targeted sales revenue as well as lead project to develop new corporate website and app for customers.•Utilized customer research, industry trends and market competitive analysis along with stakeholder data to conduct business analysis and strategic projects as needed with ability to pull together cross-functional teams to drive execution.

Greater Chicago Area

Ametek is a $5 billion leading global provider for healthcare, medical device solutions and manufacturer of electronic instruments and electromechanical devices.•Designed the market plan inclusive of program goals, KPIs, and campaign themes aligned to the buyer journey. •Analyzed and interpreted data to draw conclusions around performance and define recommendation plans for increasing results by understanding key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and customer trends, which translated results into actionable insights for marketing team.•Created and continually enhanced content on the corporate website, blog, email campaigns, and social media outlets that highlighted company solutions and addressed customer needs via corporate initiatives.•Delivered B2B marketing support of company stores (15) and independent distribution network (100).•Tracked and analyzed digital performance utilizing keywords, SEO optimization, social interaction, email campaigns, and other digital efforts to create a robust customer lifecycle and tailored nurturing program to convert prospects for both the healthcare and education markets resulting in an increase in web traffic by 25%.•Owned strategic marketing plan and execution with an emphasis on digital efforts, including website, email marketing, social media, nurturing campaigns, and lead acceleration.•Developed and executed demand generation strategies to create consistent, high-quality pipeline growth for the sales team targeting mid-market and enterprise customers in the healthcare industry with a focus on hospitals and LTC facilities.

Greater Chicago Area

Troniar provides commercial, business jet, and military aviation customers with high-quality ground support equipment to maintain and manage their aircraft, with annual sales of $150 million safely, reliably, and productively though core brands – Tronair, Columbus Jack, Eagle Tugs, DAE, Malabar and EBIS.•Designed and implemented fully integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO. As well as traditional marketing including trade shows to meet and exceed sales objectives.•Worked collaboratively and cross-functionally with sales, business technology, engineering, product management, and third-party vendors to develop and execute the marketing and communications strategy. •Increased website traffic by 30% utilizing email campaigns, PR, trade shows, social media, nurturing campaigns, and funnels, generating a 20% increase in online quotes.•Developed web strategic marketing vision, social media, advertising, media relations, and trade shows. •Researched, planned, executed the integrated campaigns to drive engagement, brand awareness, sales monitoring results via monthly KPIs. Continuously analyzed and refined channel strategies, leveraging data to enhance performance and maximize ROI across all digital touchpoints.•Partnered with sales leadership to ensure marketing programs were aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates. Driving an additional $5M in sales from the new initiatives since implementation.

Greater Chicago Area

DeLaval is the worldwide leader in milking equipment and solutions for dairy farmers, operating in over 100 markets with annual sales of $1 billion. Part of the larger Tetra Laval group, which includes Sidel and Tetra Pak.•Developed marketing strategy to generate over $300M in annual sales revenue to help grow the North American market share while supporting global efforts, which was the highest performing market globally.•Planned and implemented strategic marketing efforts, including a new company website, direct mail via company-owned stores, e-newsletters, webinars, global corporate events, new product launches, trade shows, PR, and social media.•Developed, managed, and executed events and strategies for the region and drove content creation.•Built, lead, and mentored a high-performing demand generation team, ensuring alignment with cross functional teams such as Sales, Customer Success, Product, Engineering and Legal.

Greater Chicago Area

•Supported an internal team of 35 product managers, 18 company owned stores, and independent dealer network to synchronize and collaborate with internal sales and business groups to incorporate all goals into the annual marketing and communication strategy.•Worked cross functionally with engineering and product development teams to facilitate successful and innovative product launches. •Pioneered and implemented social media strategy (launched corporate accounts - Facebook and Twitter in U.S.) to engage dealers, customers and prospects, driving traffic to the corporate website and expanding brand awareness and digital media footprint.•Managed trade shows and process plans in order to communicate corporate messaging in U.S. and Canada with attendance over 50,000 at key shows. Won multiple product innovation awards as well as voted best booth at World Dairy Expo.•Promoted from Marketing Coordinator to Marketing and Communications Manager in June 2014.

Greater Chicago Area

•Develop the company’s growth strategy through customizing communication and presentations, successfully executing topic specific marketing events, follow-ups with prospective clients, and new business development.•Facilitated marketing events for prospective clients and professionals; provided support and collaboration to the Regional Marketing Manager. •Created RFP's for prospective clients and communication documents for professionals.•Assisted in the preparation of corporate events held in Chicago and responsible for local marketing events for prospective clients.•Promoted to the Team Leader position in September 2011 overseeing a team of four administrative professionals who supported two directors, seven principals, and fourteen additional financial advisor's with client assets greater than $3.0 billion. •Received the Above and Beyond award from the Talent Development Team in recognition for outstanding efforts in 2011.•Proven ability to meet strict client objectives, prioritize, and meet multiple corporate deadlines.

Greater Chicago Area

•Created, implemented and monitored the performance of online, direct mail and print advertising.•Engaged in client/agency consultation to drive specialized and scalable creative advertising and marketing solutions.•Offered strategic input to develop new business proposals and recommendations.

Greater Chicago Area

•Coordinated research projects from RFP to final presentation; managed all aspects of the research process, met client deadlines, maintained accuracy, and worked within client established budgets and time frames.•Performed independent exploratory research for new projects briefed team on key issues/objectives and consumer trends.•Planned/observed focus groups and conducted individual interviews for insightful questionnaire development.

Greater Chicago Area

•Created a multi-channel marketing campaign to promote the opening of a new branch office in Chicago.•Extended a regional target based on industry, location, and client needs using e-mail, direct mail, and phone.•Developed and implemented a human resource plan, which reduced both time and paperwork by 50%.•Assisted accounting in processing payable and receivables.

Greater Chicago Area

•Developed strategic marketing campaigns using online networking sites and on-campus advertisements.•Provided thousands of students with on campus promotions of MTV’s sponsors’ products.•Designed posters and flyers for MTV related programs appealing to the diverse UIC student demographic.•Developed co-branding marketing strategy to maximize target market.•Selected as one of only 50 college representatives nationwide.