Michael Candongo Email & Phone Number

Valenzuela, Ncr, Ph

Valenzuela, Ncr, Ph

Philippines

- Key contributor to the establishment of the SEO team's keyword research workflow. This workflow oversaw the creation of landing pages at a consistent BAU basis across 6 regions worldwide with a special focus on the UK market. - Regularly performed in-depth keyword research & new market analysis from start to end of tenure. - Regularly gave insights on learnings from in-depth keyword research that support new strategies.- Key contributor to the "AU suburb strategy" - an in-house SEO project that oversaw the optimization of our websites site structure to enhance local traffic in Australia with search volume as its guiding metric. This was the first experiment of the team of its kind and led to advanced approaches in entering new markets.- In-house excel / spreadsheet specialist - I served as the go-to person for anything spreadsheet related. - Served as the official SEO Tech on boarder for new hires. This included a basic run-through of our current workflows, tools, and procedures. - Key contributor to the company's SEO entry to the Singaporean market- Regularly conducted and formed new ways to analyze web traffic data from SEMRush, Google Analytics, Google Search Console, Ahrefs, Botify, Google Trends and other SEO tools. - Regularly provided SEO strategy recommendations whenever it was in discussion

- Managed organic and paid campaigns on Edukasyon.ph.- Briefly managed organic and paid campaigns on Edukasyon.ph – Study Abroad.- Wrote keyword-based rich content for Edukasyon.ph products (articles and landing pages)- Planned, implemented, and continually optimized data-driven digital marketing campaigns across all platforms (Facebook, Instagram, Google Network, etc.)- Worked closely with cross-functional teams to ensure campaign success.- Regularly proposed digital marketing recommendations and initiatives.- Performed keyword research on a bi-monthly basis for YouTube, Google and other search engines before the arrival of SEO specialist.- Managed multiple digital marketing campaigns namely, YouthWorks, Gatorade, AWS Siklab, Gcash, Knorr, MoneyGram, ASUS, FWD Insurance, Mondelez, Investing in Women, Ateneo, Roosevelt, Mapua, Thames, St. Mary’s College of Meycauayan.- Handled team deliverables and all social media pages upon team exodus.- Regularly provided performance insights through post-campaign reports.- Provided SEO expertise. Organic traffic increased 161.24% since February. (Before the arrival of SEO specialist).- Provided Digital Marketing expertise to different teams.- Led a Mangools training workshop and SEO orientation for different teams of the company.