Led digital marketing strategies for B2C, significantly expanding market presence in the USA, Canada, the UK, and Spain through targeted digital channels and marketplaces.ORGANIC ACQUISITION・ Executed SEO strategies leading to a 6.5% increase in website traffic, as well as ranking for main category keywords in 1st page, through strategic keyword research, content optimization, and technical SEO.・Production of +48 blog article copy, +300 product pages and +27 YouTube videos on educational related product topics, enhancing brand visibility and status as top seller on our category in the US and CA through effective storytelling and keyword integration.RETENTION・Designed a targeted email marketing strategy, with average open rate of 53.4%, a click rate of 7.2%, and a sales rate of 5.2%.・Leveraged Python and SQL for segmentation and customer analysis, improving LTV engagement +15%.・ Oversaw management and operation of CRM systems and loyalty programs, driving customer retention and loyalty 20% and 55% respectively for each brand.PROMOTION・Planned and managed SEM strategies with a monthly budget of 3 million JPY, which culminated in a 16% increase in sales and an average 3.4 ROAS.・Oversaw the design and execution of omnichannel seasonal campaign (planning, landing page design, email and social media promotion, advertising, etc), which resulted in 24% sales increase and a 16% rise in new customers.・Developed affiliate marketing and strategic partnerships, leading to collaborations with over 11 museums, experts, and influencers, resulting in a 12% increase in total sales, a +34.2% in access, and a positive impact in establishing brand image and authority.・Establish the Social Media Content Strategy and editorial calendar, reassuring our position as market leader of our niche through posts, short videos, etc.MANAGEMENT・As an Assistant Manager, led a culturally diverse marketing team of 5, focusing on skill development and training course design.

・Developed and executed comprehensive content strategies for social media, email and website, increasing brand visibility and traffic by +7% and client acquisition by 12%.・Generated backlinks & features in main lifestyle publications in Japan (Time Out Tokyo, TokyoWeekender, etc).・Implemented targeted email campaigns, including transactional automations (order confirmation, event reminder, etc) and monthly newsletters, increasing open rates by 10% and click rates by 5%.・Redesigned emails to be more visually appealing, clickable and user-friendly, increasingengagement and reservations (49.8% open rate, 4.6% click rate, and conversion increase of +10%).・Collaborated with design team and art instructors to create visually appealing responsive emails and a content calendar to promote events and monthly classes.・Used Google Analytics and UTM tracking to analyze email campaign performance, leading to a 7% improvement on traffic acquisition and conversion

Subtitling creation for +200 episodes of Japanese animation series for the European Spanish market of the streaming service Crunchyroll.Main projects: The Masterful Cat is Depressed Again, Me & Roboco, Magic Proncess Minky Momo

Localization and internationalization of software, videogames and apps for a variety of platforms in Japanese, English and Spanish.Main projects:- Nintendo 3DS: Colors! 3D- Android: Box, Terra Time, Moon Phase- iPhone: Smile Alarm, Feeddler RSS Reader, Naval Warfare, Craps Deluxe, Crazy Teapots, Redeem, Mood-it, Downloader 5083, iStratego, Andoku Sudoku 2- iPhone/iPad: Silly Owls, 8MinAbs, TandGApps, A jazzy day, TargetWeightPRO, TargetWeight for Adults, GraphCalc 1.3

Led B2B marketing strategies for an industrial products trading company across India,South America, Southeast Asia, and Australia, significantly increasing market reach.・Conducted detailed market analyses and competitor research, informing targetedmarketing and product positioning strategies.・Oversaw the creation froms cratch of own ecommerce B2C website, Genba Ichiba, with a focus on keyword research and technical SEO strategies・Managed and optimized Alibaba for overseas and the company's B2C site for Japan with a¥200,000/month advertising budget, enhancing online visibility and engagement.・Played a key role in trade show preparation and participation in Dubai, Thailand, and Vietnam, driving customer acquisition and expanding market footprint.・Facilitated successful negotiations in Japanese and English at international trade fairs, securing 7 significant deals.・Created an email flow for B2B leads (replies to organic business inquiries, cold outreach, follow-up workflow・Handled comprehensive export documentation and logistics in both Japanese and English, ensuring efficient international operations and smooth logistics.・Translated +100 product manuals from Japanese to English, improving product accessibility for global markets.・Drove a 105% sales increase over two years and achieved a 10% rise in website traffic through strategic use of digital content, demonstrating effective digital marketing skills.

Six month program that provides postgraduate students who need a good command of Japanese-language for conducting their field related work with an intensive residential training course of Japanese-language.

Tasks:- Development of customized corpus and context-free grammars for Virtual Assistants (VAs).- EN>ES translation of VA integrated corpus.- Localization of .jvs, .xml, .html files.- Functional testing of VAs and Indisys's own software..

Market research on cultural industries organizations and associations between France and Spain for lcoal chamber of commerce program supporting new internacionalization activities.

Member of the Spanish QA localization team. Proofreading of videogame texts and strings before release. Terminology and glossary management.