Carolina Godoy Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

As a Brand Manager at Arco Educação, a Brazilian B2B2C focused on educational hybrid solutions for K-12 schools, I lead brand strategy for Sistema COC de Ensino, a education system within Arco’s portfolio that has 60 years and serves nearly 500 schools and 160K+ students across Brazil.I lead a team of 12 people (3 direct and 9 indirect) that are responsible for improving sales growth, customer loyalty and brand image mainly through digital marketing, brand communication, campaigns and events.

São Paulo, Brasil

Responsible for Growth Marketing at COC, Arco Educação’s brand: Acquisition through Digital, Events, Trade Marketing and SDR/BDR operation.Leadership over a team of 15 people: 4 direct and 11 indirect.Results: Digital campaigns were responsible for generating 40% of the brand's growth and achieved a +1.5 point improvement in ROAS, ultimately delivering a 6.4 return on media investment.

São Paulo, Brasil

Free energy marketplace• Responsible for build from scratch the sales area (complex sales B2B);• Market, target and competitors study to create a new product, its price and sales pitch;• Leadership of 5 people (salesperson, SDR and backoffice);• As part of Growth team, strong partnership with Marketing to contribute with lead generation and campaigns;• Results: we doubled customer base in 6 months (105% above goal); achieved R$1 million of GMV in 4 months with the new product; sales results that helped achived new round of R$6,6 millions (CSN and EDP as investors)

Rio De Janeiro, Brasil

Professional Products Division – L’Oréal Professionnel Hair Color.• Contribution and support for launch and brand plans;• Responsible for 360 strategies and campaigns;• Portfolio management and optimizations;• Market and competitors analysis (Nielsen and internal data);• Partner with cross-functional teams to develop and execute GTM plans;• Strong collaborative relationship with sales, trade, supply, finance, digital, merchandising and agencies;• Budget and P&L management.

Consumer Products Division – Niely Hair Color.Marketing for Hair Color leader brand in Brazil: Cor&Ton.• Sell-in and sell-out analysis for reports and diagnosis;• Monitoring KPIs such as market share, price and distribution and build action plans;• Competitors and consumer trends analysis for launches ideas;• Support on execution of online and offline media campaigns;• Innovative project for a new communication model with digital influencers;• Big activations at events like Rock in Rio, Beauty Fair and Carnival;• Team result of overdeliver sales growth, historical market share records and brand image improvement.

Professional Products Division – Kérastase and Redken Hair Care • Development, implementation and control of Sales Advisor project;• Organize commercial events, such as national sales team meetings and relationship events for clients;• Key contact for sales team support.

Professional Products Division – Matrix Hair Care

Executive Mba, Marketing

Marketing And Advertising

Exchange experience in California on a five week Marketing and Advertising course, which discusses marketing in a global business.

Business Administration

Activities and Societies: "Leve Este Livro" project with the objective of encourage reading among students on campus university.