Jason Mcarthur Email & Phone Number

United States

Sarnia, Ontario, Canada

Leadership & Creative Direction: Leading a full-service digital marketing agency in an executive role. - Achieved a 33% year-over-year growth in revenue, managed and mentored a team of 7 professionals, fostering a collaborative and growth-oriented work environment - Demonstrated strong leadership skills by guiding the agency's direction, setting goals, and implementing effective marketing strategies that resulted in a 33% improvement in client retention rates.- Led the agency to win… Show more Leadership & Creative Direction: Leading a full-service digital marketing agency in an executive role. - Achieved a 33% year-over-year growth in revenue, managed and mentored a team of 7 professionals, fostering a collaborative and growth-oriented work environment - Demonstrated strong leadership skills by guiding the agency's direction, setting goals, and implementing effective marketing strategies that resulted in a 33% improvement in client retention rates.- Led the agency to win the Best of Ontario award (2022-2023) and the Best of Kitchener award (2021-2023), establishing the agency as a top performer in the industry.- Marketing Strategy & Execution: Executing 250+ campaigns with a 40% engagement increase.- Created and executed over 250 integrated marketing campaigns across multiple channels, providing services in digital advertising, social media, email marketing, PPC, branding, web design, e-commerce, photo, video, and SEO.- Increased client engagement by 35% through effective content creation and performance tracking, leading to a 22% boost in client conversion rates focused on data-driven content creation, performance tracking, and client management.- Team & Performance Optimization: Enhanced team collaboration leading to improved ROI.- Implemented data-driven approaches and analytic tools to measure campaign performance, optimize content, and enhance audience targeting, leading to a 50% increase in ROI for key campaigns.- Facilitated open communication channels within the team, resulting in improved collaboration and problem-solving capabilities. Show less

St Louis, Missouri, United States

• Leading the production and editing of podcast episodes, ensuring high-quality audio and seamless transitions.• Managing social media accounts and actively engaged with theaudience, responding to comments and inquiries.• Monitoring podcast analytics and audience feedback to identify areas of improvement and optimize content strategy.• Collaborating with hosts and producers to brainstorm and develop unique and compelling content ideas.• Assisting with sponsorship acquisition… Show more • Leading the production and editing of podcast episodes, ensuring high-quality audio and seamless transitions.• Managing social media accounts and actively engaged with theaudience, responding to comments and inquiries.• Monitoring podcast analytics and audience feedback to identify areas of improvement and optimize content strategy.• Collaborating with hosts and producers to brainstorm and develop unique and compelling content ideas.• Assisting with sponsorship acquisition and proof of performance. Show less

London, Canada Area

- Responsible for social media management, creating graphics and videos, writing articles, website updates, developing digital strategies, SEO, digital ads, Knights TV, content creation and administrative duties.- Grew the organization’s overall followers by 16.6% and overall impressions by 43% in my first three months, with $0 of additional budget or ad spend.- Increased Instagram followers from 26k to 81k (+224%) during my time with creative control.Key contributor to 2019… Show more - Responsible for social media management, creating graphics and videos, writing articles, website updates, developing digital strategies, SEO, digital ads, Knights TV, content creation and administrative duties.- Grew the organization’s overall followers by 16.6% and overall impressions by 43% in my first three months, with $0 of additional budget or ad spend.- Increased Instagram followers from 26k to 81k (+224%) during my time with creative control.Key contributor to 2019 rebrand, responsible for overseeing the change of over 400 logo locations, and compliance with new branding guidelines such as colour palette and fonts around the arena and digitally.- Worked with team sponsors to create proof of performance presentations using inventory exposure analysis data, resulting in an 18% increase YoY in contract value during my tenure. Show less

Sarnia, Ontario

London, Canada Area

Assisting with digital content production for the Oshawa Generals and London Knights. Primarily helping to produce London Knights TV and promotional videos for both teams using the Adobe suite.

Blyth, Canada

Consulting with Cowbell Brewing, focusing on social media, PPC advertising, and innovative marketing methods. Also helped to create the Digital Innovation team, which looks to implement new cutting-edge practices including advanced data analytics and data collection for strategic decision-making.

Bachelor Of Commerce (Hons), Digital Marketing

Ontario Secondary School Diploma