Jason Mcarthur

Jason Mcarthur Email and Phone Number

Integrated Marketing Manager @ FloSports
United States
Jason Mcarthur's Location
Sarnia, Ontario, Canada, Canada
Jason Mcarthur's Contact Details

Jason Mcarthur work email

Jason Mcarthur personal email

n/a
About Jason Mcarthur

Driven digital communications professional with a proven track record of success in social media strategy and execution. Highly skilled in leveraging the power of social platforms to drive engagement, build brand awareness, and foster meaningful connections with target audiences. A detail-oriented, competitive, and collaborative team player dedicated to achieving measurable results.Key Skills:Social Media Strategy: Expert in developing comprehensive social media strategies that align with business objectives, effectively targeting and engaging specific audience segments. Proven ability to analyze data, identify trends, and optimize content for maximum impact.Public Speaking: A confident and articulate communicator with a natural flair for public speaking. Experienced in delivering impactful presentations and engaging audiences at industry events, conferences, and webinars.Technology Proficiency: Well-versed in utilizing various digital tools, platforms, and analytics to enhance marketing campaigns, track performance metrics, and drive data-driven decision-making.Marketing Strategy: Strong strategic mindset coupled with a deep understanding of marketing principles. Skilled in developing comprehensive marketing plans, conducting market research, and executing targeted campaigns to drive brand recognition and market penetration.Education: Honours Bachelor of Commerce in Digital Marketing | Fanshawe CollegeAcquired a solid foundation in digital marketing principles, consumer behaviour, market research, and data analysis. Applied theoretical knowledge to real-world scenarios, gaining practical experience in developing effective digital marketing strategies and campaigns.With a passion for both digital marketing and hockey, I have specialized my expertise in leveraging social media to create impactful marketing campaigns that resonate with the hockey community. By combining my knowledge of the sport with cutting-edge digital strategies, I have successfully built engaged online communities, increased brand visibility, and fostered authentic connections with fans and followers.As a dedicated team player and results-oriented professional, I thrive in dynamic environments where collaboration, innovation, and adaptability are key. I am excited to bring my expertise to new challenges, leveraging my strong digital marketing background to make a lasting impact on brand growth and audience engagement. Let's connect and discuss how we can elevate your digital marketing efforts in the hockey industry.

Jason Mcarthur's Current Company Details
FloSports

Flosports

View
Integrated Marketing Manager
United States
Website:
flosports.tv
Employees:
613
Jason Mcarthur Work Experience Details
  • Flosports
    Integrated Marketing Manager
    Flosports
    United States
  • Black River Digital
    Director Of Creative Services And Strategy
    Black River Digital Aug 2020 - Present
    Sarnia, Ontario, Canada
    Leadership & Creative Direction: Leading a full-service digital marketing agency in an executive role. - Achieved a 33% year-over-year growth in revenue, managed and mentored a team of 7 professionals, fostering a collaborative and growth-oriented work environment - Demonstrated strong leadership skills by guiding the agency's direction, setting goals, and implementing effective marketing strategies that resulted in a 33% improvement in client retention rates.- Led the agency to win… Show more Leadership & Creative Direction: Leading a full-service digital marketing agency in an executive role. - Achieved a 33% year-over-year growth in revenue, managed and mentored a team of 7 professionals, fostering a collaborative and growth-oriented work environment - Demonstrated strong leadership skills by guiding the agency's direction, setting goals, and implementing effective marketing strategies that resulted in a 33% improvement in client retention rates.- Led the agency to win the Best of Ontario award (2022-2023) and the Best of Kitchener award (2021-2023), establishing the agency as a top performer in the industry.- Marketing Strategy & Execution: Executing 250+ campaigns with a 40% engagement increase.- Created and executed over 250 integrated marketing campaigns across multiple channels, providing services in digital advertising, social media, email marketing, PPC, branding, web design, e-commerce, photo, video, and SEO.- Increased client engagement by 35% through effective content creation and performance tracking, leading to a 22% boost in client conversion rates focused on data-driven content creation, performance tracking, and client management.- Team & Performance Optimization: Enhanced team collaboration leading to improved ROI.- Implemented data-driven approaches and analytic tools to measure campaign performance, optimize content, and enhance audience targeting, leading to a 50% increase in ROI for key campaigns.- Facilitated open communication channels within the team, resulting in improved collaboration and problem-solving capabilities. Show less
  • The Cam & Strick Podcast
    Producer And Creative Director
    The Cam & Strick Podcast Mar 2021 - Present
    St Louis, Missouri, United States
    • Leading the production and editing of podcast episodes, ensuring high-quality audio and seamless transitions.• Managing social media accounts and actively engaged with theaudience, responding to comments and inquiries.• Monitoring podcast analytics and audience feedback to identify areas of improvement and optimize content strategy.• Collaborating with hosts and producers to brainstorm and develop unique and compelling content ideas.• Assisting with sponsorship acquisition… Show more • Leading the production and editing of podcast episodes, ensuring high-quality audio and seamless transitions.• Managing social media accounts and actively engaged with theaudience, responding to comments and inquiries.• Monitoring podcast analytics and audience feedback to identify areas of improvement and optimize content strategy.• Collaborating with hosts and producers to brainstorm and develop unique and compelling content ideas.• Assisting with sponsorship acquisition and proof of performance. Show less
  • London Knights Hockey Club
    Marketing Manager
    London Knights Hockey Club Nov 2017 - Jul 2020
    London, Canada Area
    - Responsible for social media management, creating graphics and videos, writing articles, website updates, developing digital strategies, SEO, digital ads, Knights TV, content creation and administrative duties.- Grew the organization’s overall followers by 16.6% and overall impressions by 43% in my first three months, with $0 of additional budget or ad spend.- Increased Instagram followers from 26k to 81k (+224%) during my time with creative control.Key contributor to 2019… Show more - Responsible for social media management, creating graphics and videos, writing articles, website updates, developing digital strategies, SEO, digital ads, Knights TV, content creation and administrative duties.- Grew the organization’s overall followers by 16.6% and overall impressions by 43% in my first three months, with $0 of additional budget or ad spend.- Increased Instagram followers from 26k to 81k (+224%) during my time with creative control.Key contributor to 2019 rebrand, responsible for overseeing the change of over 400 logo locations, and compliance with new branding guidelines such as colour palette and fonts around the arena and digitally.- Worked with team sponsors to create proof of performance presentations using inventory exposure analysis data, resulting in an 18% increase YoY in contract value during my tenure. Show less
  • Sarnia Sting
    Creative Advisor - Sting Hockey
    Sarnia Sting Oct 2019 - Mar 2020
    Sarnia, Ontario
  • Bolt Media Inc
    Digital Content Creator
    Bolt Media Inc Oct 2019 - Mar 2020
    London, Canada Area
    Assisting with digital content production for the Oshawa Generals and London Knights. Primarily helping to produce London Knights TV and promotional videos for both teams using the Adobe suite.
  • Cowbell Brewing Co.
    Digital Innovation, Marketing
    Cowbell Brewing Co. May 2019 - Sep 2019
    Blyth, Canada
    Consulting with Cowbell Brewing, focusing on social media, PPC advertising, and innovative marketing methods. Also helped to create the Digital Innovation team, which looks to implement new cutting-edge practices including advanced data analytics and data collection for strategic decision-making.

Jason Mcarthur Education Details

  • Fanshawe College
    Digital Marketing
  • Northern Collegiate Institute And Vocational School
    Northern Collegiate Institute And Vocational School
    Ontario Secondary School Diploma

Frequently Asked Questions about Jason Mcarthur

What company does Jason Mcarthur work for?

Jason Mcarthur works for Flosports

What is Jason Mcarthur's role at the current company?

Jason Mcarthur's current role is Integrated Marketing Manager.

What is Jason Mcarthur's email address?

Jason Mcarthur's email address is ma****@****aid.com

What schools did Jason Mcarthur attend?

Jason Mcarthur attended Fanshawe College, Northern Collegiate Institute And Vocational School.

Who are Jason Mcarthur's colleagues?

Jason Mcarthur's colleagues are Amanda Byars, Lauren Cochran, Michael Reiners, Scott Mayfield, Jenna Statz, Noah Calhoun, Matthew K..

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