- Manager of associates, driving new business strategies for edtech’s flagship portfolio (5 products)- Led go-to-market initiatives for new product launch, including positioning, thought leadership, campaigns, sales tools, and collateral/digital content (generated 15K+ prospects in first 6 months of launch)- Deeply supported sales training and created materials around critical market shift, serving as product SME- Developed templatized competitive analysis tools such as battle cards and conversation frameworks- Refreshed portfolio messaging across channels for new business, upsell, and cross-sell audiences

- Brand owner of the Education (EDU) business vertical for tech start-up marketing team- Facilitated social, email, & paid search demand generation programs resulting in 750+ new sales leads- Developed SEO-driven content for re-launch of separate UBTECH Education website- Liaison for “Early Innovator” customer program to develop first EDU testimonial videos and case studies- Drove evergreen content to increase social media presence by 80%+ and double followers- Developed new processes for EDU content management, events tracking, and lead nurture workflows- Executed go-to-market strategy and sales tools for new business vertical “Camp:ASPIRE” virtual camps

Product Marketing Manager (2016 - 2019)- Owned national product marketing strategy for Social Studies portfolio (10+ products)- Led launch of custom CA product (became #1 market leader); launch of custom TN product (won 70+% market share); national launch of partnership digital program- Facilitated market research, customer advisory boards, and competitive analyses for data-driven insights- Developed messaging per personas, and drove pricing, packaging, and sampling strategies- Organized and led product training presentations, and refined sales enablement tools- Collaborated with Sales on customized support to win key opportunities and build pipelineRelationship Marketing Associate Manager (2013 - 2016)- Served as both product and integrated marketing lead for digital, adaptive Math product- Led digital marketing strategy for Secondary Math portfolio (7 products) toward KPIs- Implemented marketing automation workflow for scalable demand generation and MQL conversion- Led the creation of a visual brand guideline that was leveraged by subsequent teams- Drove B2C trials and sales conversions with pricing experimentation and promotion

- Managed beginning-to-end execution of campaign tactics- Coordinated web advertising campaigns that generated 1,000+ qualified sales leads- Optimized event marketing to deliver a cohesive brand experience throughout the event cycle- Produced new marketing assets, including an 80+ page catalog, digital brochures, and webpages

Provided hospitality, customer service, and on-site staffing for school-hosted events. Monitored media mentions for online database.

Assisted Executive Director in planning of non-profit’s annual fundraising gala.- Completed logistical tasks and maintained production timeline- Built strategic relationships with local and state leaders, sponsors, and the media- Spearheaded gala’s silent auction, petitioning for 70+ donations that fundraised $5,000 in proceeds