Matthew C. Email & Phone Number

Los Angeles, Ca, Us

Austin, Texas, Us

Austin, Texas, Us

My team operates in the Data & AI organization within OCI. We are a group of technical program managers responsible for delivering and operating products supporting the whole ML lifecycle from model training, storage, deployment, jobs, etc.

Austin, Texas, Us

Manage the release process for a new data science service on Oracle Cloud Infrastructure for 5 technical teams split between 7 workstreams.Create and manage cloud operational programs such as on-call, software release (change) management, operational improvement planning and execution, tenancy administration (requests, budget approvals, capacity forecasting).Own capacity management, service budget creation and tracking, and the release process of features and enhancements of an Oracle Cloud service (OCI Data Science).Manage the operations and on-call programs for the OCI Data Science service.Represent the OCI Data Science service team/product division-wide by accurately communicating the status, issues, plans and roadmap for the team/product at the division level at any time.Implement Agile Scrum best practices for workstream leads to plan, design, execute and status efficiently and effectively.

Us

Provide product and technical expertise during implementations of our data science platform which can be installed in the cloud (ie. AWS, Azure) or on premise.Manage the client and technical teams during implementation projects including installation and transition to the onboarding and client success programs.Deliver technical onboarding and training for the client teams responsible for maintaining the platform.Own the presale POC process to provide a top class experience for potential clients during installation to ensure positive user experiences increasing likelihood of sales conversion.Collect technical requirements of current or potential customers to ensure our platform can support their technology and use cases; assist product managers in prioritization of these needs.

Armonk, New York, Ny, Us

Lead projects for new and existing clients by organizing the account team’s roles and responsibilities, creating project plans, timelines and managing budgets. Consult on email best practices, reporting, technical capabilities of the platforms involved and find opportunities to increase client satisfaction through additional services or custom applications.• Maintain point of accountability for the account team of Mazda USA and ensure account health and satisfaction through managing expectations with status updates, issue resolution, and project management of mailing campaigns and all custom development.• Led the implementation teams for Sherwin-Williams and Monster Jobs in multi-year engagements to transition from a competitive product (SAAS and on-prem) in their transactional and promotional requirements for email, SMS and social.• Managed implementation for a bank in Chile for a hybrid on-prem and SAAS solution while mitigating factors such as team members in 5 countries, language barriers, timezone discrepancies and a complex technical infrastructure.• Facilitated POV and strategy of new or existing programs in each client’s customer life-cycle such as welcome series, nurturing campaigns and re-engagement strategies.• Standardized tools, templates and processes by utilizing knowledge of marketing automation to create project plans for all phases of a full scale implementation including sales hand-off process, communication governance and roles & responsibilities documentation.Experience with the following products:Silverpop | Watson Campaign Automation | IBM Campaign | IBM Interact | Marketing Operation | Contact Optimization | Salesforce | ExactTarget | UBX | Digital Analytics | Tealeaf | SAAS | Agile MethodologySilverpop is now Watson Campaign Automation:https://www.ibm.com/us-en/marketplace/digital-marketing-and-lead-management

Responsible for all direct marketing campaigns including list segmentation and reporting/ROI. This role requires working with internal departments such as Product Management, Kubota affiliates and our vendors on a daily basis to create, execute and report on direct marketing campaigns. Leading the implementation of a complete CRM marketing automation solution and marketing database. • Operate as the lead Project Manager on CRM initiatives such as marketing database hygiene, compliance/opt-out, customer information updates, new lead/prospect database, dealer lead management tools and third party tools.• Created business rules and data flow as the lead on the Marketing Prospect Database project; added 300,000 new leads from web, trade shows, sweepstakes and purchased lists since February 2015.• Develop communication strategy to optimize customer engagement along their journey through the purchasing funnel.• Interface with Sales and Product teams on integrated direct marketing campaigns from inception through analysis to fulfill over 1 million direct mail pieces in 15 campaigns through first half of 2015.• Identify target lists for direct marketing campaigns: querying internal database or purchasing externally, appending demographic data if necessary, create unique identifiers and a control group for tracking and ROI analysis.• Achieve and maintain organizational compliance as it pertains to marketing database and direct marketing activities including regulations such as Telephone Protection Act, CAN-SPAM and other customer privacy regulations.

Managed all aspects of the Kubota Orange Protection Program® (extended warranty) including profitability and cost analysis that determines pricing strategy in conjunction with competitor benchmarking. Responsibilities also included marketing copy, promotion execution and program liaison for legal requirements and IT enhancements.• Increased overall program sales, profitability and budget; 28% 2013 YOY sales growth.• Analyzed and implemented program enhancements such as pricing, sales process improvements, direct sales, additional product offerings and on-boarding helpful vendors.• Created and updated marketing materials including print and web media (ie. brochures, postcards and website enhancements).• Developed sales tools and content, such as product one-pagers and new program specific reports, to Kubota’s field sales and dealer sales force.• Performed quantitative analysis to increase or decrease pricing structure to be aligned with similar products or to correct for problem models.• Targeted communications to customers with expiring warranties which accounted for 30% of monthly sales.

El Segundo, Ca, Us

Managed two direct reports to spearhead all marketing activities for the consumer leg of a $1.4 billion technology and consumer electronic reseller. Accountable for brand strategy and positioning, mass media, market research, point of purchase promotions, online reputation management, social media, email strategy, print marketing copy and collateral.• Increased sales by 18% by integrating online marketing strategy: SEO, SEM, social media, web development and email marketing campaigns including the introduction of a blog (stores.macmall.com).• Developed message strategy and managed production of the creative with internal Graphic Design team to deploy promotional materials to our retail locations and online assets.• Managed Specialists in web and social media to execute customer engagement strategy to 500k plus email recipients, web advertising, SEO, blog, remarketing ads and online brand reputation.• Instituted in-store seminar training for customers that increased traffic on average 15% with a 60% conversion rate. • Created a tactical approach for growing customer engagement and social media presence that grew Facebook 500% and twitter 300% in addition to 100+ new positive reviews on Google and Yelp.• Structured and implemented a marketing/branding plan with a 100k budget for new store launch in a new major market (Chicago) that drew 3,000 customers the day of the Grand Opening and sales that were 8x average daily sales. • Strategic vendor relationships achieved incremental 400k in marketing funds by maximizing partner potential through integration into the overall marketing plan.• Developed and executed customer engagement plan utilizing an email list over 100k to communicate relevant information to multiple segments which included content creating and approval of up to 20 emails per week.

El Segundo, Ca, Us

Built west coast client base at a value added direct marketer of technology products, services and solutions. Rapidly achieved sales goals through negotiating, forecasting and pipeline management of clients up to 1000 seats. Implemented vertical strategies to target industries with greatest technological needs.• Managed sales pipeline to 500k among SMB accounts focused in the West Coast by focusing on vertical markets and analytically determining a target group of accounts.• Developed an incremental book of over 30 accounts within 6 months.• Pitched over 100 New Business Accounts with a proposal of initial business and potential growth with a 75% follow-up response rate.

Irvine, Ca, Us

• Executed sales strategy in cooperation with the Manufacturer to proactively drive Cisco Service opportunities.• Created SMARTnet quotes/orders which assists in configuration and network design and sales enablement.• Managed account base that achieved 14% growth in 2008 Cisco Service sales by operating as a subject matter expert and supporting customer relationships by closing opportunities with Sales Reps, including 35% growth by Contract Management Program partners. • Identified a $2.3 million opportunity that helped increase market share for first half of Cisco FY09 55.2% to 62.3%.• Registered $2.1 million in orders and personal initiative gained Ingram Micro $75,000 in Cisco rebates.

Rochester, Ny, Us

• Managed an event team hosting corporate events and meetings.• Increased efficiency by instituting new warehouse storage processes that reduced labor hours and associated costs.• Executed Event Manager’s direction including audio/visual needs during quarterly executive meetings and trade shows.• Organized logistics for six-figure corporate events such as the LPGA tournament at Locust Hill Country Club.

• Created and implemented new accounting program for Pettibones Grille invoicing and event menus.• Revised Pettibones Grille and Suite inventory procedure that significantly reduced labor costs and removed 20% of steps in inventory process.• Conducted a myriad of general office operations including Marketing Coordinator, Research Assistant and Intern Trainer.

Certificate, Machine And Deep Learning

Certificate, Project Management

Mba, Business Administration

Web Design Certificate Coursework, Graphic Design

Bs, Sports Management