Mark Cassidy Email and Phone Number
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Experienced marketing problem solver with over 20 years experience.Connecting stakeholders, developing and driving innovative content and business solutions.Driving Results - Added $10 million annually in outside sales operating an in-house creative studio.Creative Skills - Developing cross-channel content, directing hundreds of annual projects, managing a team of 5.Curating Capabilities – Hands on editor, storyteller, interviewer, content producer for digital, social, video, and OTT.Transferable Business Skills - Skilled C-Suit presenter, client pitches, developing key vendor relationships.Experienced with SEO, KPI and Google Ad Words for digital campaigns, familiar AP style guidelines.Extensive experience with Airtable, Basecamp, Microsoft Office, Google Workspace, Adobe Creative Suite, FrameIO, DSLR shooting, creative direction, and complex location production,
Ev Energy Group
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Svp Business DevelopmentEv Energy Group Jan 2023 - PresentChicago, Illinois, UsDeveloping enterprise solutions for the electronic vehicle charging markets. Responsible for web site refresh, marketing materials, new business pitches, location site surveys, and vendor partnerships. -
Manager Creative ServicesNbc Universal May 2017 - Dec 2022Leader of a creative team for a highly recognized brand in a fast paced environment. Developed, managed branded campaigns and projects for video, social, OTT and OOH. Skilled storyteller for traditional and non-traditional content.- Conceived, developed, supervised and tracked brand campaigns for NBC Chicago.- Managed creative team on multiple projects in a fast paced environment.- Established cross-training for all department processes increasing flexibility for the creative team.- Co-Creator of “The Rundown” weekly Instagram show, recognized by The Webby Awards. - Launched and managed NBCChicago.com’s paid Google Word’s campaign driving app downloads.- Executed outside media planning and content distribution for linear, streaming and OTT platforms.- Hands-on, highly adaptable writer, producer, editor on countless branded, cross platform campaigns.
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Creative Services - Writer, Producer, Editor - Nbc ChicagoNbc Chicago Jan 2002 - Apr 2017Promoted from freelance producer to full-time. Established an in-house sales production agency, focused on creating high-quality, low-cost marketing solutions. Responsible for everything from project conception to client pitch, to creating advertising campaigns for Fortune 500 clients and well as local NBC Chicago events. Consistently achieved client, budget and attendance goals for all campaigns. • Created a $7 million annual revenue stream, by establishing an in-house sales production agency.• Created NBC Chicago’s commercial production processes including procedures for bidding, negotiation, creative development, hiring freelance crews and post-production quality control.• Produced award-winning, large-scale commercials and on-site activations for companies like GM, United Airlines, Alexian Health, Motorola, etc., as the lead creative producer.o Increased revenue by $2M for two consecutive years, capturing GM’s full local marketing budget for multimedia campaigns leveraging television, internet channels, and out-of-home promotions.o Earned three PROMAX/BDA Gold Awards for outstanding achievement in entertainment, marketing, and design.• Wrote, produced and directed numerous 30-minute community leader programs and led all client nested content.o Executed more than 400 commercials and marketing campaigns annually.o Developed sizzle reels and new business videos. o Superior knowledge of crews, talent, agents, studios to quickly turn projects. -
ProducerLeo Burnett 1991 - 2001Chicago, Illinois, UsProduced high-profile commercials with budgets between $350K - $4M for Fortune 500 companies including Philip Morris International, Inc., United Airlines, Maytag, Coca-Cola, and McDonalds. • Identified new production resources for Philip Morris CD Rom project. • Tracked all department commercial production, identifying outside vendors for large productions. • Managed scheduling and budgeting for long- and short-form radio and television productions. -
Assistant Production ManagerLeo Burnett Aug 1990 - Oct 1991Chicago, Illinois, UsResponsible for production billing and estimate cost analysis. Worked with producers on scheduling, talent booking, and correspondence. Created pre-production books, monitored costs, issuing overages as needed. Key member of the production business team working directly with producers on multi-million dollar projects. • Generated estimates and detailed back-up, purchase orders, talent contracts, and billing.• Point person on all production business matters for Kraft, UNOCAL, Com Ed, and Maytag. • Assisted producers in pre and post-production, assembled reels and tracked versions.
Mark Cassidy Skills
Mark Cassidy Education Details
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Indiana University BloomingtonTelecommunications -
Del Close Improv Class
Frequently Asked Questions about Mark Cassidy
What company does Mark Cassidy work for?
Mark Cassidy works for Ev Energy Group
What is Mark Cassidy's role at the current company?
Mark Cassidy's current role is EV Business Development | Marketing Partnerships | Content CreatorCreative Team Leader | Communication and Marketing Writer | Editor.
What is Mark Cassidy's email address?
Mark Cassidy's email address is ma****@****uni.com
What is Mark Cassidy's direct phone number?
Mark Cassidy's direct phone number is +131283*****
What schools did Mark Cassidy attend?
Mark Cassidy attended Indiana University Bloomington, Del Close Improv Class.
What skills is Mark Cassidy known for?
Mark Cassidy has skills like Television, Video Production, Creative Direction, Final Cut Pro, Digital Media, Advertising, Social Media Marketing, Post Production, Social Media, Video Editing, Photoshop, Storytelling.
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