Miró Cassetta Email & Phone Number

Charleston, South Carolina, Us

• Spearhead the management and launch of multi-channel GTM campaigns, leveraging digital ads, social media, web, and email.• Collaborate with cross-functional teams, including demand, product, and content marketers to architect and implement both paid and organic lead generation strategies, enhancing the full user- journey and boosting lead conversion rates.• Institute scalable and measurable processes to augment cross-team collaboration and visibility through the optimization of campaign briefing, reporting, and management workflows.• Monitor campaign performance and make strategic optimizations based on data from Adobe Analytics, Sprinklr, and Brandwatch social listening software• Launch employee advocacy and social selling programs, by onboarding new technology, managing usage and adoption, and measuring success. • Lead the social media Center of Excellence, providing guidance on strategy and brand governance for other social teams.• Guide messaging and creative direction for display and social lead gen ads. • Manage relationships and collaborate with freelancers and agencies. • Manage and negotiate software contracts for social media platforms.

Austin, Tx, Us

Austin, Tx, Us

- Lead social media strategist for UPS Public Relations team and UPS Healthcare team focusing on small business software, healthcare logistics, and corporate sustainability.- Connect the dots on positioning and messaging across UPS and T3 teams such as digital advertising, CRM, website, public relations, etc. - Create and execute research-based campaign strategies rooted in the understanding of consumer behavior and platform nuances.- Guide creative team with trends and best practices. Oversee the creative process from concepting to production in order to bring to life big ideas that meets clients’ objectives and KPIs.- Analyze campaign results and ROI to make real-time optimizations.- Mentor junior colleagues.

Austin, Tx, Us

• Day-to-day social strategy lead for the UPS PR team.• Created research-based brand and campaign strategies rooted in the understanding of consumer behavior within social media and nuances of platforms.• Guided creative team through concepting to production in order to craft strategic content that meets clients’ objectives and KPIs.• Analyzed campaign and content performance data in conjunction with Marketing Intelligence/Media teams and convey findings and optimizations to client. • Deep knowledge of inner workings of social platforms from both a paid and organic perspective.• Spearheaded adoption of efficiency tools to improve internal content management and media trafficking processes.• Authored thought leadership pieces for T3 included blog posts and monthly trend newsletters for clients.

- Strategized and managed multi-pronged brand campaigns for sports accessories brand directed at both wholesale and direct-to-consumer audiences. - Collaborated with and managed communication across PR firms, digital media agencies, marketing consultants, graphic designers, and web developers.- Managed and mentored junior colleagues.

Austin, Texas, Us

- Created consistent messaging and brand voice for high-end D2C accessories brand that was used across product naming, digital properties, marketing collateral, etc.- Crafted engaging storytelling content based on news and trends in the fashion and art world. Fused editorial content with product suggestions to bolster e-commerce site.- Supported sales and events team with wholesale marketing materials, planning logistics, and on-site assistance.

Indianapolis, In, Us

As the Style Setter for Barton Creek Square Mall I was responsible for producing fresh content regularly for the Simon Style Setter blog that encouraged shopping at Simon properties.

Austin, Texas, Us

- Created the first marketing department for legal SaaS brand and gave yearly presentations to the Board of Directors.- Developed and implemented an inbound marketing strategy centered on using compelling, original content to drive website traffic and generate qualified sales leads.- Wrote copy, guided art direction, and created engaging content for white papers, articles, cases studies, blog posts, web & print copy, email marketing, and press releases.- Developed proprietary training materials for our software and app.

B.A, French

History, Translation

Diplôme Avancé D'Études Françaises, Translation, Literature

Education record