Miró Cassetta Email & Phone Number

Charleston, South Carolina, US

• Spearhead the management and launch of multi-channel GTM campaigns, leveraging digital ads, social media, web, and email.
• Collaborate with cross-functional teams, including demand, product, and content marketers to architect and implement both paid and organic lead generation strategies, enhancing the full user- journey and boosting lead.
• Institute scalable and measurable processes to augment cross-team collaboration and visibility through the optimization of campaign briefing, reporting, and management workflows.
• Monitor campaign performance and make strategic optimizations based on data from Adobe Analytics, Sprinklr, and Brandwatch social listening software
• Launch employee advocacy and social selling programs, by onboarding new technology, managing usage and adoption, and measuring success.
• Lead the social media Center of Excellence, providing guidance on strategy and brand governance for other social teams.

Austin, TX, US

Austin, TX, US

- Lead social media strategist for UPS Public Relations team and UPS Healthcare team focusing on small business software, healthcare logistics, and corporate sustainability.- Connect the dots on positioning and messaging across UPS and T3 teams such as digital advertising, CRM, website, public relations, etc. - Create and execute research-based campaign.

Austin, TX, US

• Day-to-day social strategy lead for the UPS PR team.
• Created research-based brand and campaign strategies rooted in the understanding of consumer behavior within social media and nuances of platforms.
• Guided creative team through concepting to production in order to craft strategic content that meets clients’ objectives and KPIs.
• Analyzed campaign and content performance data in conjunction with Marketing Intelligence/Media teams and convey findings and optimizations to client.
• Deep knowledge of inner workings of social platforms from both a paid and organic perspective.
• Spearheaded adoption of efficiency tools to improve internal content management and media trafficking processes.

- Strategized and managed multi-pronged brand campaigns for sports accessories brand directed at both wholesale and direct-to-consumer audiences. - Collaborated with and managed communication across PR firms, digital media agencies, marketing consultants, graphic designers, and web developers.- Managed and mentored junior colleagues.

Austin, Texas, US

- Created consistent messaging and brand voice for high-end D2C accessories brand that was used across product naming, digital properties, marketing collateral, etc.- Crafted engaging storytelling content based on news and trends in the fashion and art world. Fused editorial content with product suggestions to bolster e-commerce site.- Supported sales and.

Indianapolis, IN, US

As the Style Setter for Barton Creek Square Mall I was responsible for producing fresh content regularly for the Simon Style Setter blog that encouraged shopping at Simon properties.

Austin, Texas, US

- Created the first marketing department for legal SaaS brand and gave yearly presentations to the Board of Directors.- Developed and implemented an inbound marketing strategy centered on using compelling, original content to drive website traffic and generate qualified sales leads.- Wrote copy, guided art direction, and created engaging content for white.

B.A, French

History, Translation

Diplôme Avancé D'Études Françaises, Translation, Literature

Education record