● Assessed product development approach, recommending product trio concept, increased transparency, demos, and restructured briefs● Coached and mentored three pilot teams, driving discovery for key strategic initiatives● Trained 80+ employees in product discovery techniques

● Bootstrapped the startup from zero to one, growing to 30+ customers, while only working on this initiative a couple of hours per week● Selected as a showcase at both WebSummit and STHLM TECH● Successfully retained some customers on the platform for over 3 years● Selected customers: Expleo, ITAB, Frank Digital Experiences, Ombori, Credo Capital, Vården.se, and Objective Solutions

● Conducted interviews with 25+ stakeholders globally to gather insights on product development approach● Provided an assessment of Sinch's product development capabilities, presenting findings to the CEO, CPO, and CTO.● Recommended a series of strategic initiatives to address identified challenges and enhance overall product development effectiveness.

● Conducted strategic assessments and interviews, providing actionable recommendations● Established a change leadership team with the CEO, CTO, and CPO● Guided the formulation of product strategy and strategic roadmap● Trained product managers in advanced product discovery techniques● Led a discovery sprint for a key initiative and coached product trio ● Presented company-wide webinars on key product model concepts

● Assessed product development approach and provided strategic recommendations, interviewing 25+ employees● Launched cohort training programs, coaching 25+ teams and 100+ employees (NPS 100)● Trained 30+ leaders in product operating model leadership practices (5/5 feedback)● Produced a 10+ minute video on product development with senior leaders● Conducted webinars on empowered product teams and product discovery

● Trained product managers in strategy, OKRs, and product discovery techniques● Facilitated the definition of product strategy and vision● Aligned business and tech teams on common goals and strategic roadmap● Coached and mentored head of product management and product managers● Led strategic forums to align priorities, enhancing focus and collaboration across 8+ teams

● Established product vision and strategy● Coached and mentored the CEO and CTO for leadership development● Developed and executed coaching plans, conducting weekly sessions with product managers● Reduced lead time for a critical launch by addressing key product risks

● Transitioned product and tech org to the product operating model (from SAFe)● Assessed product development approach, launched change initiatives● Formed change leadership team, met bi-weekly to drive changes● Trained 25+ employees in product discovery techniques● Led product vision sprint, defined future user experience for flagship product

● Launched key initiatives such as a loyalty program and new markets, which significantly increased customer growth and conversion● Initiated cultural change to make the entire company data-driven● Facilitated the definition of a product vision, strategy and rolling four-quarter roadmap● Coached and mentored the Product team on product discovery techniques● Strengthened the Product team with key hires within product management and design● Hired CPO

● Aligned teams towards common strategic goals● Defined a 6-week cadence with a joint planning session to increase transparency, address dependancies and increase alignment across teams● Facilitated Product-wide organizational change journey that resulted in launching two new cross-functional teams● Coached and mentored SVT Play's leadership team

● Strengthened the Design team by hiring designers and researchers● Introduced a Product Discovery toolkit that all teams within the business area used● Aligned teams to common Product Discovery objectives● Part of defining a major initiative that became a core part of the product offering and significant competitive advantage

● Taught two lectures twice a year on design and product development, typically with student scores of 4,5 out of 5

● SME for the financial industry in the Nordics● Responsible for leading and growing a portfolio of clients across different verticals (20+ MSEK/year in revenue)● Won digital transformation project for a premium Swedish apparel company● Significantly increased the client engagement at a world-renowned private equity firm

● Launched redesign of Nordnet's entire digital customer experience (website, apps and internal tools)● Acted as Product Owner in a tactical initiative that increased new customer conversion by 30%● Led and grew the Design Studio from 3-8 people, consisting of product designers and design researchers● Facilitated the definition of a new product strategy, involving key members of the Product organization● Together with the Chief Product Officer, initiated a transformation program… Show more ● Launched redesign of Nordnet's entire digital customer experience (website, apps and internal tools)● Acted as Product Owner in a tactical initiative that increased new customer conversion by 30%● Led and grew the Design Studio from 3-8 people, consisting of product designers and design researchers● Facilitated the definition of a new product strategy, involving key members of the Product organization● Together with the Chief Product Officer, initiated a transformation program leveraging new tools and methods such as Lean Startup, Design Sprints, Jobs-to-be-Done and Theory of Constraints● In collaboration with the Head of Marketing, rolled out a new visual identity and design system Show less

● Creative lead and part of the extended leadership team at SapientNitro's Stockholm office● In charge of growing SapientNitro's creative offerings in the Nordic region, including hiring, new business and marketing● Part of pan-European team winning and delivering substantial pieces of business for the Volvo Group and Volvo Trucks● Responsible for organizing weekly knowledge sharing sessionsClients: ICA, Volvo Group, TUI Group

● Experience Design lead for multi-national project for an energy company● Experience Design lead for one of the world's biggest Telco's B2B offering, setting the strategic direction for redesigning key customer journeys● Responsible for setting up beta launch strategy for a betting company● Defined together with head of eCommerce mobile strategy for a well-known retailer, based on insights from qualitative and quantitative research studies● Involved in winning many new business… Show more ● Experience Design lead for multi-national project for an energy company● Experience Design lead for one of the world's biggest Telco's B2B offering, setting the strategic direction for redesigning key customer journeys● Responsible for setting up beta launch strategy for a betting company● Defined together with head of eCommerce mobile strategy for a well-known retailer, based on insights from qualitative and quantitative research studies● Involved in winning many new business pitchesClients: Scandic Hotels, Clas Ohlson, Vattenfall, Ericsson, Ladbrokes, MARS, BT, Volvo Group, ICA Show less

● Led user-centered design project for a hotel chain's booking engine, involving rapid prototyping and usability testing● Led user-centered design project for a complex eCommerce implementation, involving ethnographic research, workshop facilitation, persona development, rapid prototyping and usability testingClients: Scandic Hotels, Clas Ohlson, Ericsson

● Responsible for user experience strategy for world-renowned sneaker brand Keds (keds.com, prokeds.com)● Led user experience design for multiple campaign websites for Hanes and Henkel brandsClients: Keds, Morgan Stanley, Dial for men, Hanes, Playtex

● One of the first employees at Night Agency● Highly involved in growing the agency from 5 to 30+ employees● Led design and development for a complex portal project with a budget exceeding $500,000 and 10+ team members● Produced drivertv.com which was awarded as one of the best websites of 2007 by Time Magazine● Produced award-winning campaign website Hoodie Remix for Champion ● Implemented task-management, time tracking and resource allocation systems● From 2008… Show more ● One of the first employees at Night Agency● Highly involved in growing the agency from 5 to 30+ employees● Led design and development for a complex portal project with a budget exceeding $500,000 and 10+ team members● Produced drivertv.com which was awarded as one of the best websites of 2007 by Time Magazine● Produced award-winning campaign website Hoodie Remix for Champion ● Implemented task-management, time tracking and resource allocation systems● From 2008 onwards, became subject matter expert in user experience and responsible for user research and wireframingClients: Hanes, Champion, Morgan Stanley, mtvU, Christiania Vodka, Keep a Child Alive Show less