Miguel Castilla Email & Phone Number

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

Madrid

Co-funded one of the first selfcare brands on the Spanish market, dedicated to develop and distribute products that can help all kind of individuals live better lives. Focused on the newly (re)discovered power of cannabinoids, using them to empower our daily lives.Key Achievements:Launched brand on Nov 2020, including corporate site, first pure CBD e-tailer on the Spanish market, social media profiles, and retail strategy.Co-developed Super Natural by Uncanny, proprietary selfceare brand focused on the combined efficacy of cannabinoids and selected botanicals, dedicated to treat and ease main problems of the modern live (Sleep, PMS, Stress and Focus).Co-developed Flor by Uncanny, proprietary CBD flower brand, focusing on the selected quality of the raw material and the disruption format and image of the product and packaging, ensuring differentiation. Developed corporate site and e-commerce, working alongside with Design and UX/UI teams, to ensure the maximum quality and true disruption for the Spanish CBD market.Managed and developed digital marketing strategy, from Social Media management, to SEO, paid marketing, influencer marketing and growth hacking activities.Responsible for the analytics and data strategies of the brand, ensuring information flow towards shareholders and board.Co-developed pitch and reporting materials for shareholders, VCs and others.

London

Helping global brands to develop their digital strategy and transformation aspirations, driven by data, supported by technology and activated through content.

Madrid Area, Spain

Managing digital marketing and digital transformation projects for global leading brands. Led multidisciplinary and multicultural teams to fulfill project objectives. Interacted with senior management in order to ensure project success and optimum reporting.Long experience on traffic acquisition optimization projects. Working on every digital channel optimization ( SEO, SEM, Email, Display & Programmatic, Social Media, Afiliates, Content) for multinational companies in their goal to excel in digital acquisition and media investment activities, with a strong ROI orientation. Managed web analytics definition and implementation activities for different projects in various sectors, including variable definition activities, data layer definition and tools selection and implementation.Responsible in various projects dedicated to optimize overall conversion in digital channels. Designed strategies to boost cross-channel and cross-device conversion: multivariate testing, UX and UI testing, customer centric analytics, retargeting and personalization.Managing multidisciplinary and multinational teams, as responsible for the results of the project and client satisfaction.Active collaboration in sales activities as responsible for the digital marketing area in various projects, with national and international scope.

Madrid Y Alrededores, España

Digital Marketing Consultant in Accenture Interactive dedicated to the digital optimization and transformation of multinational companies across different sectors (banking, insurance, travel and retail)Direct responsibilities on projects focused on traffic acquisition in digital channels for multinational companies. Managed strategic and operational activities in every digital channel: SEO, SEM, EMail, Display, Afiliates, Social Media and other specific channels by sector (OTA's for travel, Metasearchers).Worked on web analytics definitions for global leading insurance and travel brands web sites, including tools implementation, data layer definition and tag guidelines design and standardization.Support on the digital strategic definition for leading global retail brand, working with mutidisciplinary teams in areas such as technology, advanced data science, mobility and innovation.

Madrid Y Alrededores, España

Co creador de la APP para Android y Apple Carnibale, orientada a renovar la opinión y la expresión de todos a tavés de nuestros móviles y redes sociales.

Al Over The World

Siliconkarne.com is a news source that covers the Spanish Startups ecosystem.I am responsible for the marketing, and strategic aspects, as well as for the overall outlook and developments of the site.We are online since last September.

Madrid Y Alrededores, España

Global Digital Marketing Responsible: new global digital strategy conception, design and implementation.Webmastering, Web Analytics, SM Marketing and analytics, Email Marketing and analytics, Content Management.New Corporate Site definition and redesign: SEO ptimization, user experience improvements, conversion rates growth.Social Media Strategy development.Content Management planning and definition: corporate blogs and forums, email marketingLink Building strategy.

Madrid Y Alrededores, España

• Strategic analysis and planning  Responsible for the Marketing Plan definition and implementation.• Teaser campaign  design, messaging and storytelling• Post-launch marketing plan  SEO/SEM strategy, online advertising and Blogs/PR, Multimedia, Social Media Marketing and Community Management, and Email Marketing• Sales  presentation and negotiation with key top clients.

Defined and designed the online marketing plan. (Reach, Acquisition, Conversion, Retention, Loyalty)Key Responsibilities: Website Management, SEO/SEM strategy, online advertising and Blogs/PR, Multimedia, Social Media Marketing and Email Marketing activities.• Website Management: responsible for the brand website in terms of site structure, functionality, and content.• SEO: identified key initiatives for the brand's strategy, to increase brand awareness and traffic.• SEM: managed and launched marketing programs and projects• Online Advertising: identified the best tools and where and how insert them, in collaboration with media agencies.• Blogs/PR: worked closely with the PR Department to attract market leaders Blogs and acquire and retain new customers.• Multimedia: created and developed Youtube Channels, including the realisation of viral video campaigns.• Social Media: developed social media strategy, focused on building communities and reaching out to new audiences.• Data Base & Email Marketing: designed strategic email marketing campaigns using data base analysis.Integrated digital and non-digital activities e.g. eDM, direct mail, events, online advertising, telemarketing, PR and social media.Agency management - Managed agency relationships e.g. event management, creative / digital and online media agenciesEvent management – Coordinated and managed event logistics (supported by events management agency) both internal and external (end user and channel)Reporting – measured, tracked and reported campaign effectiveness and participated on the marketing department international monthly report.Public Presentations – weekly business and marketing presentations, with a total audience of 100 to 1.200 assistant, both internal and external (end user and channel).

Developed best-in-class product and strategic marketing knowledge strongly oriented to end consumers and clients needs and preferences (both B2C and B2B).Acquired strong experience and expertise in product management related fields, such as: agency management, event management, market and concurrency research, marketing and business reporting, public presentations (both internal and external), pricing policies, and client relationship.• Designed and developed the annual marketing and strategic plan for more than 120 different references, achieving a top-line annual growth of +18% in a decreasing market environment.• Managed the development of the brand campaigns, including all marketing materials, from brief to production.• Developed and managed the marketing budget allocated to the managed product ranges.• Event management – Coordinated and managed event logistics (supported by events management agency) both internal and external (end user and channel), when required (once every two months, at least).• Reporting: – measured, tracked, and reported campaign effectiveness and responsible for the monthly market and concurrency research.• Responsible for the pricing policy of the new products, in collaboration with the Marketing General Manager.• Public Presentations: weekly business and marketing presentations, with a total audience of 100 to 1.200 assistants, both internal and external (end user and channel).• Trade Marketing: managed a budget of €1.5M dedicated to the marketing and merchandising activities of the brands top 25% clients.• Coordinated cross-functional and international departments, including marketing, sales, logistics, commercial intelligence, finance and purchases.

Madrid Y Alrededores, España

• Managed a portfolio of more than 150 clients with a monthly income of €100,000

Licenciado, Ade

Master Of Philosophy (Mphil), Filosofía

Cursando actualmente el grado de Filosofía a través de la UNED.

Business, Management, Marketing, And Related Support Services, Erasmus Programm