Mauricio Castro Figueroa Email & Phone Number

Chile

Chile, Región Metropolitana

Since 2005 we have improved organizational performance through consulting that integrates Strategic Planning, OKR and CFR.

Provincia De Santiago, Chile

OKR Learning is the most important platform for online teaching of OKR and CFR for companies and individuals. OKR is an organizational alignment methodology around change initiatives to achieve strategic objectives. CFR is a philosophy of leadership for the continuous development of collaborators in contexts of strategies managed with OKR. OKR & CFR make up a management system for strategy and people, combining agility, effectiveness and focus on performance.

Idea and implements Comunidad Negocios, social network business of Banco de Chile, which in less than a year is the third most visited site bank (after corporate and alliance with Sky) and is the site more organic traffic corporation.In charge of the Mi_Wifi and Raspberry projects for all offices of the bank, responsible for control and management of Digital Banking.

Santiago De Chile

Process design management control of the new Channel Management. Develops models and installation profitability calculation estimated georeferenced profitable basis for the ATM park. Design model Integral Telemarketing Sales (going from single product to offer telephone multiproduct). Participates in the implementation of Virtual Banking, multichannel strategic project.

Develop the strategic plan of image and positioning, and quality of service in the markets of individuals and businesses. Increases in 4 places in the ranking of advertising recall Adimark. Duplicates the sale of mortgage loans in the stretch of more than UF 3,000 and increase by 50% the share of income clients about M $ 2,000. The image of "CorpBanca" brand significantly grows the ABC1 and C2 (Adimark) segments. Silver award in ACHAP 2004 campaign Festival with credit cards and mortgage-finalist Effie 2004 campaign. In one year, moves from eleventh to third place in perceived Quality of Service (Point of View). Passes from tenth to fourth place among banking institutions with fewer complaints to the SBIF. Net increase of 10 points in the satisfaction index external customers. Quality Indicators incorporation in the performance evaluation system and criteria of customer orientation skills profile of employees al.

Responsible for the commercial development of the Internet, Telemarketing and ATM channels. We move from sixth to become the second bank in efficiency and profitability Park ATM system. Third place among the top banking websites, granted by the Financial Journal (from surveys among its readers). Doubling the number of transactional web users within six months.

Designs, evaluates and implements of various development strategies and marketing of Retail Banking. Design of commercial systematic proactive actions with art (crossing, retention and activation) for account executives, based on business rules. First current account of the financial system with access to mobile services (WAP and Palm). Redefining the tariff structure by crossing criteria and use of products.

Santiago De Chile

Designs and implements the first financial market rate structure based on cross selling of consumer loans and credit cards. Implementation of commercial datamart in installments and defined results.

Santiago De Chile

Participates in the implementation of Netcard, the first credit card own commercial establishments, operated by a financial institution. Conceptualizes and implements Educard, private funding system for higher education.

Executive Mba, E-Business

Activities and Societies: Ninguno

Coaching Ejecutivo

Diplomado, Gestión De Marketing

Activities and Societies: Equipo de Básquetbol

Ingeniero, Administración De Empresas

Activities and Societies: Básquetbol