Marcelo Azeredo Email & Phone Number

São Paulo, Brasil

- Tags implementation and validation through Google Tag Manager (GTM);- Tagging plan development and documentation for digital platforms.- Performance analysis for e-commerce (small business products) and institutional leads (large accounts);- Paid channels (Google ads, Meta ads, LinkedIn ads), organic channels, and own channels (CRM, e-mail marketing) performance analysis; - Tracking taxonomy structuring for digital campaigns using Adobe Analytics and Google Analytics for… Show more - Tags implementation and validation through Google Tag Manager (GTM);- Tagging plan development and documentation for digital platforms.- Performance analysis for e-commerce (small business products) and institutional leads (large accounts);- Paid channels (Google ads, Meta ads, LinkedIn ads), organic channels, and own channels (CRM, e-mail marketing) performance analysis; - Tracking taxonomy structuring for digital campaigns using Adobe Analytics and Google Analytics for pre-click and post-click analysis. Show less

- Variable mapping for metrics plan development in Adobe Analytics (Omniture);- Development of management dashboards and analysis of navigation and conversion data on the Bank's platforms;- Tagging validation with QA professionals;- Transformation data into relevant information to support decision making;- Another Tools: Power BI, Adobe Audiênce Manager, AppsFlyer.

Sao Paulo

- BI team management for digital campaign analysis in both channels (paid channels and own channels)- ETL Improvement for digital marketing campaigns using Adobe Analytics and digital ads platforms; - Tagging plans and Adobe Analytics variables validation;- Creation and improvement of dashboards for performance analysis;- Another tools: Excel/Google Sheets, Supermetrics, Adobe Analytics, Power BI.

Belo Horizonte E São Paulo

- Multidisciplinary team management (digital content analyst; designer, front-end developer, back-end developer, web analytics analyst and CRM analyst);- Strategies creation for catching leads in digital platforms;- Websites and landing pages management;- Landing pages optimization throught A/B tests, social proof, flow analysis, etc.- Custom reports generation for leads and digital marketing campaigns;- Tagging plan conception for all landing pages;- Another tools:… Show more - Multidisciplinary team management (digital content analyst; designer, front-end developer, back-end developer, web analytics analyst and CRM analyst);- Strategies creation for catching leads in digital platforms;- Websites and landing pages management;- Landing pages optimization throught A/B tests, social proof, flow analysis, etc.- Custom reports generation for leads and digital marketing campaigns;- Tagging plan conception for all landing pages;- Another tools: Google Analytics, Tag Manager, Power BI, Google Optimizer, Tableau, Crazy Egg, and VWO. Show less

São Paulo E Região, Brasil

- Management for tagging implementation on big news portal (Google Analytics Premium and Adobe Analytics);- Digital business consulting to improve digital goals;- Interface with IT team for technical implementations and strategic alignments;- Creation and standardization of custom performance reports;- A/B tests and flow analysis applications to improve the content and conversion;

Belo Horioznte

Executive Mba, Executive Mba In Capital Markets And Derivatives

Esl - English As A Second Leanguage Level 3, English Language And Literature, General

Esl - English As A Second Lenaguage Level 3, English Language And Literature, General

Mba, Digital Communication Management

Mba, Marketing

Pós Graduation - Atualization, Project Management

Curso De Aperfeiçoamento, Blockchain

Criptoativos, Blockchain e Smart Contracts

Graduação, Makerting