Jessica Mcbride Email & Phone Number

Established the company’s first internal PR program including media relations, analyst relations, thought leadership, employee advocacy, and brand awareness components tied to marketing campaigns.Set consistent cadence for public relations and analyst relations activities.Collaborated across teams including executive leadership, product, sales, business.

Southlake, Texas

Increased positive mentions in local media outlets by 25%.Managed social media, blogs, e-newsletter, website and emergency communication channels.Improved social media following and engagement by 30%.Led crisis communication efforts during COVID-19 and 2021 winter storm.Served on the emergency communication team, employee experience team, and comprehensive.

Dallas/Fort Worth Area

Develop and execute internal and external communications strategies and tactics for 10 clientsEstablish public relations plans to increase share of voice, media mentions, social media presence and followers Integrate public relations plans with marketing strategies for maximum affect Target media outlets, influencers, and analysts as part of public.

Okmulgee, Oklahoma

Oversaw 16-person staff as assistant managerProduced semi-monthly newspaper and advised weekly radio broadcast and weekly TV showSpearheaded enhanced marketing efforts to double advertising, services, and merchandise revenueGrew social media following by 50%Accelerated content production for TV and newspaper by 75%Promoted 3 times while at Muscogee (Creek).

Okmulgee, Oklahoma

Managed special projects and events such as the principal chief forumWrote press statements and releasesPitched relevant story ideas to press contactsManaged public relations tracking softwareWrote complex/investigative pieces for the Mvskoke Media

Okmulgee, Oklahoma

Managed assignments for six-person staffEdited stories for content and styleDirected staff in story developmentGenerated leads for staffAssisted with paper design/layoutWrote complex/investigative piecesManaged Facebook and Twitter accounts

Developed leadsWrote assigned storiesAssisted with editingHosted select radio programs for Mvskoke RadioManaged Facebook and Twitter accounts

Sold $20,000 in advertising to new and current clients each month in local marketCreated marketing strategy with clients to achieve advertising goals

Keller, TX

Review documentation for submission to underwriting. Interpret guidelines and requirements for FHA, VA, USDA, and Conventional mortgages.

Process mortgage files for underwriting.

Purchased mortgage loans and refinanced them for sale on the secondary market.

Fort Worth, TX

Processed payoffs, oil and gas leases, and general customer service.

Fort Worth, TX

Sold banking products and processed customer transactions.

Breckenridge, TX

Maintained records for the nursing department. Marketing at various high schools for potential incoming students.

Stephenville, Texas

Wrote assigned press releases. Developed article archiving system.

Bachelor Of Science (Bs), Communications

Activities and Societies: Tarleton State University Co-Ed Cheerleader, Student Government Association Representative

Master Of Arts - Ma, Mass Communication